Film Industry Research Reveals Key Insights

RESEARCH INTO THE
FILM INDUSTRY
Daniella Blow

Daniella Blow
Contents
Contents.......................................................................................................................................................................1
Types of research .........................................................................................................................................................2
Qualitative research ................................................................................................................................................2
Quantative research ................................................................................................................................................2
Methods of research.....................................................................................................................................................3
Primary research .....................................................................................................................................................3
Secondary research .................................................................................................................................................4
Purposes of research.....................................................................................................................................................5
Audience research...................................................................................................................................................5
Market research ......................................................................................................................................................5
Production research ................................................................................................................................................6
Research Methodology ................................................................................................................................................7
Brain Storm:............................................................................................................................................................7
Findings........................................................................................................................................................................8
Most popular actors and actresses..........................................................................................................................8
Secondary research............................................................................................................................................8
Primary research................................................................................................................................................8
Most popular genre. ................................................................................................................................................9
Primary research..............................................................................................................................................10
Secondary research..........................................................................................................................................10
3D Films ...............................................................................................................................................................10
Where people watch films ....................................................................................................................................11
Who people are most likely to watch films with..................................................................................................12
How many films people watch a week.................................................................................................................13
When films are released........................................................................................................................................13
Film budgets .........................................................................................................................................................14
Popular films.........................................................................................................................................................15
Top films bought on DVD....................................................................................................................................15
Books being turned into films...............................................................................................................................16
Recommendations......................................................................................................................................................17
Bibliography...............................................................................................................................................................18

Daniella Blow
Research is vital for film companies to conduct. Researching into different aspects
really lessens the risk of the company losing masses amounts of money. The company
has to be confident that the film they make is going to make a profit and also can
make the money they spent back. Concludes by researching possible ideas: fans
opinions, costs, present day trends, possible competitors, well known actors and
actresses is everything plus more they will need to consider creating a film. In the first
part of the report I will be discussing the types, methods and purposes of research.
Types of research
Qualitative research
Qualitative data focuses on how people feel and what they think.
It’s about getting people to talk about their opinions so we can
appreciate their emotional state and feelings towards
something. (Buisness and IP centre, n.d.) In order to get this
information I will conduct a face to face interview with direct
communication to someone asking them questions that is
relevant to the film industry in the present day. I will gather a
handful of people, different ages and genders and ask the same
questions to each of them. This type of research can be very
valuable when developing new products, or in this case, a film
idea that is yet to be released. For example, when a professional,
well known film company (lionsgate, warner brothers, Disney)
are researching about a film idea, they would get a group of
people, and interview them individually to find out more about
what they would expect in a new film and what they like in this
present day and will focus their new ideas around that. You would be surprised how
much other people’s opinions matter and have a great effect on the film company’s
final decision. There’s no point creating a film if it’s not going to be a big hit on
people. That’s why it is very important for the film company to get other people’s
views and opinions and go forward with that information. Another example of
qualitative research would also be reviews from newspapers, magazines, online etc.
This is when a newspaper is given a film to watch, and then they have to review it in
their newspaper, that newspaper then gets read by millions of people who then see
the article and will want to watch it, depending on the review. You would carry out
qualitative research before conducting a survey to gather quantative research.
Quantative research
Quantative research is more on the rational side of things and provides a lot of
numerical and statistical data of what people think. (Buisness and IP centre, n.d.) This
type of research massively uses methods such as surveys and questionnaires with set
questions and multiple choices, this allows people to tick the box of what they think. I
have created a survey using survey monkey about the film industry (Survey Mokey,
n.d.). I think by asking questions about the film industry right now, it will help us
Figure 1: film review

Daniella Blow
create an insight into what is popular right now. Some of the questions can consist
of…
-whats your favourite film genre?
-why is that genre your favourite?
-do you think a film being in 3D makes it better?
-where do you tend to watch a movie?
-rank these films in order (listed films)
-who are you most likely to watch films with?
-how many films would you say you watch every week?
-who is your favourite actor & actress?
I feel those questions will give the film industry a better idea of the film world and will
be a massive help in creating a new film as they can work with the data from this
survey. This form of research is great in terms of how its carried out, such as through
social media (which is very current to this day and very popular), online or even
through your phone which being in the modern day is very easy and doesn’t take that
much time at all. Another example of quantative data is also film ratings online, how
many views the film got, how much money the film made, how many DVD’s they sold.
There are various different film companies which provide this kind of data. The main
one is called BFI. This is when the company delivers a lot of statistical information
about the box office throughout the years including the amount of money the films
made in just weekend from being released. An example would be the newest star
wars film that was released in December 17, 2015 and it made £10,304,562 in just
one weekend. And from that you can see that maybe because that was such a
successful film, and it is sci-fi we could pick up on some ideas from seeing this being
such a huge blockbuster success. (wikipedia, n.d.)
Methods of research
Primary research
Primary research is something that you go out and collect yourself. Surveys,
interviews, observations, participating in an online forum are all examples of
conducting primary research. (Haydon Media, n.d.) The main one that will have the
Figure 2

Daniella Blow
best effect on the film industry would be to carry out test screenings. This is
something that is really well known
and popular in the film industry and it
helps the companies out a lot. A great
example of this was stated on The
Guardian about the Bond film which’s
original name was changed due to
test screenings. ‘The 1989 film was
initially calledLicence Revoked,
but this was changedafter test
screenings revealedthat US
crowds associatedthe term with
driving.´ (The Guardian, n.d.) as it
states ‘1989’ is a bit less than 20 years
ago but was still a massive part of
directing research back then, so the
fact were still using it to this day proves it was a fantastic/vital part of primary
research and test screenings really do have an impact to the film. There is a very
useful and interesting website which states what film was changed due to screenings
and also what was changed throughout the film. For example, the length of Titanic
was actually dramatically cut down a lot. Even though it is still 194 minutes, 45
minutes had been cut from the original DVD. After the test screening was carried out,
James Cameron (director, producer and writer of Titanic) had cut at least ten scenes
of the film. One of the scenes included Jacks fight for The Heart of the Ocean as the
ship is sinking, and that was due to the audience not thinking Jack would go to all that
hassle just for a shiny stone. (The Guardian, n.d.) Therefore I think having a test
screening before releasing the film is such a good idea and will help you a lot. If the
audience doesn’t like it then you are in great risk of losing money and therefor you
need the potential audience to enjoy it and by them giving you feedback is vital.
Another way to use primary research in the film industry is to conduct surveys and
interviews. They are both very effective as you get other people’s opinions into
something. You could ask them a number of questions and they will answer honestly,
making it easier to make your decision. A good example of where to create a survey
would be on www.surveymonkey.com.
Secondary research
Secondary research involves gathering existing data that has already been formed, so
in this case the BFI data I stated above. (Haydon Media, n.d.) They have already
created a number of data that I am then able to look at and use myself. Another
example of someone who had done this is MOJO. They have created also a table of
data for the most popular films which have made the most money. Last year 2015,
states the films that had the total gross the highest. This table is clear to see how
much money the film made in total. As you can see the numbers are very high for
some films which shows how popular they were compared to the less popular films.
‘Spectre’ which was released October 30th made £47,620,692 (Wikipedia, n.d.)
compared to ‘the second best exotic marigold hotel’ (wikipedia, n.d.) Which made

Daniella Blow
£6,635,801. There is a clear difference in the numbers of both of those films. The film
producer will then read this data and will decide to rule out something like ‘the
second best exotic marigold hotel’ as that film wasn’t very successful and will head to
something like Spectre which made a crazy amount of money and will drive them to
create something along those lines as it shows it was very popular.
Purposes of research
Audience research
Collecting and analysing information about the target audience for a particular media
product, in this case films. An example of audience research would also be test
screening. As I have specified above, about the audience having a great effect on the
film and what the company decided to change. This is because the film is aimed at
that audience, and if that audience are not happy with that, then they are willing to
take their feedback on board and change bits they feel they need to follow the test
screening. The test screenings tend to be the target audience who are giving the
feedback and are given a form to fill out. (Yahoo Movies, n.d.) If there is something
stated in a number of peoples feedback sheet, they have no choice but to do what
they say because they want their film to be the biggest success it can and need the
support of their audience to do so. Without researching the audience the film won’t
be as a big hit as they expected as they wouldn’t know whether their audience would
enjoy it as they wouldn’t know what that target audience are into in this present day.
Market research
The market in the media industry is very competitive. It is very important that you
undertake research into your competitors in this industry as the competition in the
film industry is very harsh making the odds of success a lot lower. Another very
important factor into conducting market research is what platforms you will be
releasing your film. Yet again the film
companies will use the information
provided by the BFI to research about the
film market at that time and will be a
great help to them. It has all the
information that they need to research
the film industry market. For example the
‘UK filmsector generated nearly£1.4
billion in exports in 2013, yielding a trade
of £916 million.’ (BFI, n.d.) And about
tourism linked with films in the UK and
out of the £21 billion of tourismspend by
overseas visitors to the UK in 2013,an
estimated £840 million was made. (BFI,
n.d.) Adding to that, an estimated
£226 million in merchandise sales
in the UK in 2013 and the
placement on screens around the globe
led to an additional £717 million in turnover for UK companies in 2013. (BFI, n.d.) This
was all stated on the BFI documents was on their website. Another section to look at
Figure 3

Daniella Blow
is how many TV programs showed films throughout the year. This is also stated on the
BFI documents. “The number of UK films shown on the main TV channels has
increased over the last 9 years from 60, to 2002 to 192” (BFI, n.d.). ITV1 and channel
4 are broadcasting more British films (see figure 4). In conclusion, by carrying out
market research can really help you know who your competitors are (film, tv
programs, audience) and how you can make yours a success by using your knowledge
of competitors and market research.
Production research
Production research is essential when planning to develop a new film. This research
will allow you to identify what resources you will need to launch the end product and
whether the film would be profitable within the current market. Production is always
needed and it focuses on the production of the product. There are lots of things you
will need to consider in the production research which include: the cost of your
equipment, locations, cast, how long the production will take, accomendation of cast,
do you need insurance and loads more. You basically need to think of everything you
need in making this production happen and thinking about it in great detail and
making sure everything is being taken care of, so the costs of everything, the care for
the cast, the legal side of things. Without any of the production research being done
it will be impossible for you to start the production.
Advantages Disadvantages
Qualitative  Provides depth
and detail: looks
deeper into
recording feelings
etc.
 Creates
openness: inspires
people to expand
on their responces
 Less easy to
generalise: fewer
people are studied,
not possible to
generalise
 Dependent on
skills of the
researcher:
especially with
interviews, focus
groups.
Quantative  personal bias can
be avoided by
researchers
keeping a 'distance'
from participating
subjects
 allow for a
broader study,
has a greater
number of subjects,
and enhancing the
generalisation of
the results
 collects narrower
data
 results are limited
as they provide
numerical
descriptions rather
than detailed
narrative
Primary  Data
interpretation is
better. The
collected data can
 High
Cost. Collecting
data using primary
research is costly

Daniella Blow
be inspected and
interpreted by the
marketers
 Recency of
Data. secondary
data is not so
recent and it may
not be specific to
the place or
situation.
 Inaccurate Feed-
backs. there are
high chances that
feedback given is
not correct.
Secondary  Time and Cost
effective : Usually
time and cost
required to collect
secondary data is
less than primary
 Extensiveness of
data : Data
collected by
governments is
usually very
extensive and
covers a large
spectrum of issues.
 Time Lag
Issues: Information
collected from
books, historical
surveys are usually
not sync with the
times and might
have changed
drastically
 Proprietary
Issues : Some of
the secondary
sources might have
copyrighted
Research Methodology
Preceding to producing a film, a production company will have a various amount of
things to consider along with everything else. I am going to list below some of the
things that they would think about before producing the film and that I will research
in a lot of detail.
Brain Storm:
Aspects of the film industry
Most popular actors and actresses
Most popular genres
Whethera film being
in 3D makes it better
Where people watch
movies
Who people are most
likely to watch films with
How many films
people watch a week?
Popular films
When films are
released
Books being turned
into films
Top films bought
on DVD
Film Budgets
Film reviews

Daniella Blow
Following from this brain storm I am going to propose the areas I have researched to
build up a detailed profile on the film industry to this current day using both primary
and secondary research. The categories I wish to research I will gather the data /
information from websites online, or my survey and interview I conducted myself.
Some aspects like ‘film budgets’ I feel I will not get an accurate enough answer if I
mentioned that in my survey and interview as well as I researched it online to find out
the specifics. By researching film reviews, I will look online websites, including IMDB,
BFI, and The Guardian etc. and read what people’s views on films are. To conduct
primary research I will gather up people and interview them, ask them their favourite
film, and ask them why it’s their favourite film.
Findings
Most popular actors and actresses.
I find this a very important aspect to research. By getting well known, popular actors
and actresses in a film, people are much more likely to go and watch it, especially if it
is their favourite. It will defiantly have a good effect on the film if we find out who the
most popular actors and actresses are at the moment.
Secondary research
I have also directed some secondary research using the internet to find out that
information too.
From the secondary research I did, I found that in 2015 the most popular and most
paid actors were:
- Robert Downey Jr.
- Chris Hemsworth
- Daniel Craig
- Chris Pratt
- Tom Cruise
- Leonardo Di Caprio
And the most popular actresses (2015)
- Jennifer Lawrence
- Scarlett Johansson
- Angelina Jolie
- Melissa McCarthy
- Halle Berry
- Jennifer Anniston (Cinema Blend, n.d.)
Primary research
I have also conducted some primary research for finding out the most popular actors
and actresses by creating a survey and in that survey I included the questions ‘who is
your favourite actor?’ and ‘who is your favourite actress?’ The answers to the most
popular actors and actresses were near enough similar to what I found online:

Daniella Blow
Actors:
- Bradley Cooper
- Leonardo Di Caprio
- Tom Cruise
- Daniel Craig
Actresses:
- Jennifer Lawrence
- Angelina Jolie
- Cameron Diaz
- Jennifer Anniston
- Kate Winslet
-
Even though they didn’t completely match up, there is a few that were. I can then use
this to take into consideration about who I would have in the film due to the public’s
opinions in their favourite actors and actresses. It is very obvious that Jennifer
Lawrence is a big hit now due to her main role in the Hunger Games and since then
has featured in a lot of big hit films including: X-Men, Silver Linings, American Hustle.
Just from that she is a very big star and young people as well as older people love her
and her acting. I think Jennifer Lawrence would be a big hit in your new film and is
defiantly something to consider. Following on from that, on the actor side of things,
there is a few really popular actors that are working their way up to become an Oscar
winner. Chris Hemsworth is one of the main actors of 2015 and had a fantastic year
last year and is bringing that with him into 2016. He has been in several amazing films
which includes: Thor, Avengers Assemble, Rush, In the Heart of The Sea, The Cabin in
the Woods, Star Trek, and Vacation. His most recent film was ‘In the Heart of the Sea’
and was released December 26th, 2015. It is still in cinema now which means he is
becoming very popular and would be a great actor to feature in the new film. Also
another vital thing in choosing actors and actresses is the looks. It is important they
are good looking (which Jennifer and Chris are) because the audience will be a lot
more interested, both genders too. Another factor to think about is that Jennifer and
Chris haven’t featured in a film together before so people would love to see those
working together.
Most popular genre.
Again this is a very essential thing to carry out research on. If you are planning to
make a film in the future, the genre is the most important thing you need to get right
in order for it to be a success. The genre of films is very hard to actually get right
because it’s what people are into at the time, for example, Star Wars has just been
released and it has been a HUGE hit in the blockbuster world, and if you’re going to
be honest, right now no one can compete with another sci-fi film with Star Wars.
However, different genres are being made all the time so it doesn’t matter what one
you finally pick, there is also going to be other films competing with you at the same
time. I thought by finding out the most popular genres in this present day would be
interesting and will help the film company a lot,

Daniella Blow
Primary research
On my survey, I have added a question asking what genre their favourite is and the
outcome was:
1. Comedy
2. Action/romance/true stories
3. Horror/crime
Those were the top 3 voters, however, Adventure, Drama and Sci-Fi got no votes and
were the least popular and you should take that into consideration in these present
years as we don’t tend to see those genres being released into the cinema as much.
Secondary research
I also looked at some secondary
research which I found online.
(Market Genres, n.d.)
I found that there was a table with
all the statistics in it and I found it
very interesting and useful. The top
genre that has been the favourite
for over 20 years is comedy which I
also found on my survey. The
second most popular one was
adventure followed by action etc. By using this could really help the genre to be
decided and it is clear to see that comedy is the most successful and popular genre
throughout many years so maybe that is something I would take into consideration.
3D Films
A film being in 3D can really have a great effect on the audience and even the film,
but it can also go the other way too when people are not interested in 3D films one
bit.
Secondary research
I did some online research to find out more about what people think towards 3D
films. “When Avatar premiered in 2009, many predicted that 3D movies would change
the future of cinema. However, the stats paint a different picture.
In 2012, 41 movies had 3D attached to them. In 2013, 35 movies. And in 2014,just 28
movies involved 3D.
With around 700 new movies released each year, thepercentage of films with 3D
visuals is getting slimmer and slimmer.” (The Guardian)
With that, on the other hand there was another article also found online, saying how
3D films can boost your brain power? This website specified: “According to British
researchers, watching 3D films helps improve cognitiveabilities. The teamled by
neuroscientist Patrick Fagan from Goldsmiths University found a 23 percent increase in
cognitive processing ability among participants after watching a 3D movie.”
Figure 4

Daniella Blow
As you can see, there is a major difference in the view points of completely different
sources and you can see how strongly people can feel towards the 3D part of films so
it is important that you look into both sides.
I also found on a BBC website that the world of 3D literally had changed someone’s
life, I found this so amazing to read to actually see that something so small has had
such an impact. “Bridgeman, a 67-year-old neuroscientist at the University of California
in Santa Cruz, grew up nearly stereo blind, that is, without true perception of depth”
(BBC, n.d.) He went to see a 3D film for the first time and this is how he felt after: “For
the first time, Bridgeman saw a lamppost standing out from the background. Trees, cars
and people looked more alive and more vivid than ever. And, remarkably, he’s seen the
world in 3D ever since that day.” (BBC,n.d.) this shows us that 3D film can actually help
people, so having the option of watching a film in 3D is great and proved by real
peoples lives.
Primary research
I also conducted some primary research, I asked a few members of my family if they’d
prefer films being in 3D or not and the outcome of that was: the majority of them said
they would prefer it. (See figure 6)
Figure 5: graph showing 3D
Where people watch films
I figured another important aspect in researching into the film industry was to find
out where people actually go to watch the film. It could be the cinema, the IMAX,
they could stay at home or they could watch
movies online.
Primary research
I led some primary research again using Survey
Monkey and added this question into it. I found
the outcome very surprising as the biggest
section was watching it at home. I found this
shocking as a cinema is the main way of
showing films is through the cinema, and that
being the most popular in general you would
have thought that that’s where people would
If they would prefer a film being in 3D
yes no

Daniella Blow
go to watch films. Having said that, people may find it cheaper to wait until that film
that was previewed in the cinema, to come out on DVD and watch it at home hence
why ‘home’ is so popular on my survey. Also being with subscription TV, with them
bringing out films onto their system, can also prevent people going to the cinema as
they can watch films for free in their own comfort at home. This could also have an
effect due to the cost of a cinema ticket these days.
Secondary research
Using the ODEON online page (Odeon, n.d.)and I looked to see how much the prices
to go to the cinema would cost, I found it varied from: £9.95 for adults, £7.25 for
children (2D movies) and 3D movies prices are: £14.25, child: £12.25. By going to the
BFI Imax in London the prices reach £16. With the prices being so high, you can see
why some people would prefer to use their TV films to watch films instead of
spending that much money. However some people who are massive film lovers, love
to go to the IMAX as they say the ‘surrounding and experience is amazing’ and would
prefer to do it the proper way.
Who people are most likely to watch films with
Primary research
This is also important to research as it could have an effect on which genre. I carried
out only primary research on this particular category because I found it hard to find a
specific number with secondary research online, so I figured I will just conduct
primary research. To do this I used my survey I had already created. I added this
question to the survey and the outcome I found was people are most likely to watch
movies with their family with 43% and partner was second with 30%. To collect more
primary research I then interviewed some students at Haydon School and also some
older family members, which I asked them the question as quoted ‘if you were to
watch a movie, who would it be with?’ I got the answers of:
“I would probably watch a film on my own, I like just chilling out at home watching
films’ (Blow J. , 2016)
“I go to the cinema with my boyfriend every Tuesday normally, so yeah, my
boyfriend” (Kirkbride, 2016)
“I go to the cinema a lot with my dad, or we just stay at home and watch films on sky
with him” (Blow C. , 2016)
There were different answers I received which shows it just varies, depending on your
age and gender too. It would probably be better to actually make a film that a range
of people will watch, so not just aimed at couples, or kids for example, don’t limit it so
you have a certain audience, make it so a lot of different ages will enjoy it.

Daniella Blow
How many films people watch a week
Primary research
This is another aspect which I wanted to look into but with only primary research
again as I thought by searching for secondary research online, wouldn’t be much use.
I uploaded the question onto my survey of: ‘how many films would you say you watch
every week?’ and the options were
- None
- 1-3
- 4-6
- 7-10
- 11+
The majority put 1-3 which I would say is average, I mean the people who answered
the survey had a massive age range, they ranged from 15-60+ and most of that age
gap would either be in education or a full time job, meaning they would not have that
much free time, apart from weekends, and in that space of just two days, people can
use that time to watch some films. 78% of the survey watch 1-3 and a surprising
amount of people 17% watch 4-6. That will be film lovers who enjoy using their spare
time watching films. I also interviewed again 2 students at Haydon School, age 17-18.
I asked them how many films they watched per week and these are the responses
that I got:
“It really depends, like one week I will watch about 3 films and the next I will watch
none” (Williams, 2016)
“errrrrm, I couldn’t really tell you for definite each week, but I would say around 2 or
3” (Maleney, 2016)
So on average, that isn’t a shocking number, I would say its pretty standard to be
watching 2 or 3 films per week, especially people who work or are in full time
education.
When films are released
Secondary research
Different genres of films normally have different release dates. This could be,
romance/romance comedy films would normally be released around Valentine’s Day,
action films will be released in the summer when people are on their summer break,
Christmas (event) films will be released around Christmas time etc. so before setting a
release dates, you need to think carefully about when would actually be the best time
to release it to the public. By using my secondary research online, I found some
interesting information about 2015 films release dates. It showed us which genre was
released each month. I will state the information I found: (Movie Insider, n.d.)
In January, the most common film genre which were released was Horror and Drama
films. This included The Women in Black 2 (Horror), Still Alice (Drama).
In February, as I stated about the romance films being released at this time of year,
the films that were released were in fact Romance and Teen films that were, Love
Rosie. Fifty Shades of Grey and The Duff which supports my idea of different genres
having to be released in the correct month of the year.

Daniella Blow
Now around the time of summer, or the summer holidays was the most popular time
for the amount of films to be released. There was a range of genres around this time
which included: Documentary, Thriller and comedy. In the space of 4 weeks in July, 41
films were released in that time. That is the same with August too, 45 films were
released, all being different genres too.
I found this information interesting and it is defiantly something to take into
consideration in releasing your film. If in the summer, your film will be a massive hit,
then summer will be a fantastic time to release the film as that’s when the cinemas
are very busy, of course depending on the genre.
Film budgets
Secondary research
In the process of making a film, the budget is a very important factor
to look into. The budget must involve everything you plan to do when
creating the film, sets, cast, locations, food, accommodation etc. so it
isn’t cheap for any film. I am going to discuss some of the highest
budgeted film and what the outcome of the film was once released.
Pirates of the Caribbean, officially holds the record of $378.5 million
and was released in 2011. Another interesting thing about this film is
that it was the first film in the series to be released into the Disney
Digital 3-D and IMAX 3D formats and that was a big thing for this film. It was released
on May 7, 2011 in Disney Land, and May 20th in the USA. With the high budget cost,
the film managed to make an astonishing amount in the box office, it made $1.046
billion back. (Wikipedia, n.d.)
Now on the other hand, you can get really low budget films too. Low budget films can
either go one way or another. With the low budget it could not do
well at all, or it could be amazing and make an amazing amount of
profit. A good example of this is The Blaire Witch Project. It is a 1999
American found footage horror film. Written, directed and edited by
Daniel Myrick. The budget of this film was $22,500 and overall, the
film ended up grossing a total amount of $248,639,099 and was
nominated for 11 awards and won 3. So it proves that even low
budget films can make a profit of millions, which was proven by Blaire
Witch Project. (Wikipedia, n.d.)

Daniella Blow
Popular films
One of the final aspects to look into would be the most current popular films. Or even
the most popular films of all time. This tells us which kind of films, including various
actors were the most successful and
which the public liked the most. I
decided to find out this information I
will use some primary and secondary
research
Primary research
Whilst doing this research, i made a
question on survey monkey asking
the audience to rank 10 films out of
10. I listed some of the most popular
films that are recent. I thought by
doing recent films, they are most
likely to of seen them as they are all
massive blockbuster hits. From this
survey I can see which is the most
popular films out of the ones I gave
them. You can see clearly that
Jurassic world was the one that everyone voted was the best. Close second came
Kingsmen and Star Wars which again were recently in cinema and made a huge box
office profit. Jurassic world’s budget was a huge $150 million and made a profit of
$1.669 billion! (Wikipedia, n.d.) The film that not many people liked was SPY. This was
a comedy film starring Melissa McCarthy and Miranda Hart. However the budget was
a lot less than Jurassic world at $65 million! It shows that action/adventure was a lot
more popular than the comedy films.
Secondary research
To gather some research that I found online I used a popular website used to
document films and actors (IMDB, n.d.) I found this website was very useful in finding
out the most popular films of 2015. It listed the popular films and what the rank was
out of 10. It showed me that Star Wars: The Force Awakens was actually the most
popular film with a rank of 8.4. The other popular films that I found online were:
Room and The Revenant with a score of 8.3 which is interesting as Star Wars is a Sci-Fi
film and the other two are Drama films.
Top films bought on DVD
Once a film has been in cinema for a couple of weeks, they then release it on DVD for
people who didn’t see it in the cinema to watch. This is for the people that like
watching films at home rather than at the cinema. Releasing it on DVD is also another
good way to make some extra money. However, in this modern day, people are more
into technology and buying films online, ITunes, PS4, XBOX etc. so you get a digital
copy rather than a disk.

Daniella Blow
Secondary research
I only carried out secondary research for this section as I found primary research
wouldn’t give me that much information. To gather
some research from online I wanted to find out
what film are brought on DVD and the prices,
where I could get them etc. by using a well-known
website (Amazon, n.d.) I looked at the best sellers
to see what the most popular DVD’s that people
brought were. Number 1 was the new film starring
Tom Hanks, Legend. It appears to be £9.99 which is
normally the average price for an ordinary DVD. It
was rated 5 stars mostly which shows it’s very
popular. Spectre, Star Wars, Inside Out, Everest
were also on the bestselling page and shows again
their popularity to the public once they have been
released at the cinema. Another digital distribution
platform, (iTunes) also sells films, but an online version of DVD’s. Again it had top 10
films brought on this platform which were pretty similar to amazon which were:
1. Legend $38.7 million
2. Everest $202.4 million
3. Maze runner Scorch Trials $312.3 million
4. Straight Outta Compton $200.4 million
5. No escape $54.4 million
6. Mission Impossible $682.3 million
7. The Wolf of Wall Street $392 million
8. 45 Years $8.2 million
9. Mad Max $375.8 million
10. Jobs. $28.9 million
These films were all shown in the cinema and all were very successful as you can see
with the amount of money the box office made. By the amount of money the films
made, makes it very hopeful that the selling of the DVD’s will be good too and make
some money, even if it is from iTunes, Amazon or the high-street shops.
Books being turned into films
Books is a very good way on how to make a movie. It is like already having an idea and
you just have to make that book come to life. Although when people do this, the
directors normally slightly change bits in the book to maybe make it more appealing
for the audience. It also adds another target audience to the movie, as book lovers
who have read the book will want to see what the film is like. A book is something
people really get attached too, so having the movie come with it also is a really big hit.
Some of the biggest films/sequels/series/documentaries have come from a novel.
Secondary research
To find out more about books being turned into films, I decided to research a bit
more into it. I wanted to find out which films, successful films have already been
turned into a film from a book. The information I found was that: The Hunger Games,

Daniella Blow
Harry Potter, Twilight, Divergent, The Fault in the Stars, The Perks of being a
wallflower, The notebook, are all very well-known and successful films which were
firstly a book (good reads, n.d.). This made me curious and want to find out what
books are the best sellers in this current period. I found that the following books are
the most popular:
The lovers, this is happening, The King of Taksim Square and My life next door, were
all in the top 10. They contain of biography, business, Fiction, Young adult and all have
different audiences. (amazon, n.d.) This sort of information could really help in
deciding your film as one of the books may have a good storyline that will make even
better if it had some changes, which is then possible in making a film.
Primary research
To carry out some primary research I decided to in my interview, include a question
about books. The question I asked was “have you got a favourite book at the
moment? And if you have, would you like to see it as a film?”
I asked 2 of my family members, as they are full grown adults, and I asked 3 students.
I wanted to have a range of different ages points of views to not make it biased.
Their responses were very positive, supporting the books into films idea.
“I am actually reading a book called six months in Montana at the moment and I’m
hooked to it. It’s a romance book and I think it would make a really good film!”
(Keane, 2016)
“I’ve just finished How To Kill A Mocking Bird and I loved it so much, I didn’t want it to
end, but it would literally make the best film and I would be the first one to watch it if
they do” (Blow C. , 2016)
Recommendations
Based on my research I have done, I am going to propose what I think about the
current state of the film industry and what you should consider in your decisions. The
first thing you need to decide is the idea of your film. I suggest you look into some
bestselling novels and see if you like the idea of turning that into a movie. This
attracts film lovers but also book lovers, the films that do this are very successful! I
believe, when you are choosing your cast, I think you should think about the most
popular actor and actress right now, and maybe combine them both into the film,
that is a good way to make sure people will watch it, Friends with benefits is a good
example of that with Mila Kunis and Justin Timberlake, at the time they were popular
and when they made the film it was a great hit! With choosing the genre of the film,
there is lots of things you need to think about as well, don’t just think about what
people will enjoy to watch, you should consider when you will release the film and
also your competition. Right now, the genre that is most popular would be either
Action, Adventure or Comedy. You can’t really go wrong with those genres if you have
no competition who may out you. During this modern day, 3D films are growing fast.
Most films now come out in 3D and it would be even better for the box office as ticket
prices are more expensive in 3D, so I would recommend giving the public to watch the

Daniella Blow
film in 2D but also in 3D to make sure everyone is happy. If you are aiming for a big
blockbuster hit, to also release it in the IMAX, this will make the experience for the
audiences more enjoyable. You also need to think deeply into when the film is going
to be released, summer will probably be the best time of year as everyone is broken
up from work/school and will have a lot more free time. Now when you are working
out your budget, don’t go too overboard. Because sometimes when there is a low
budget, it can still be very popular and make a good amount of profit from the box
office. However, if it is a big budget, you have to be certain that it is going to make
that money back! Another vital thing you need to think about is how you are going to
advertise the film. I personally think the best way to advertise films is by using posters
which can be put on billboards and bus stops. This is the best way to show people
about your new film as lots of people while they are walking, driving, waiting for a
bus, they can see the poster and check it out. The poster should be appealing and eye
catching! Another good way to advertise which matches this present day is by posting
the trailers on social media. This could mean Facebook, twitter, and even Instagram.
With the amount of popularity these days will get millions of people aware of the film.
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production/
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Daniella Blow
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