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Measuring Success with
the NEW Facebook Insights
       By Danielle Brigida
   National Wildlife Federation
New Facebook Insights




                 Image from JohnHaydon.com
Under Likes
Under Reach
People Talking About This
Measuring all this?
Some Facebook Metrics…

Web Traffic   Reach       People talking about   Likes
                          You


Visitors      Frequency   Mentions               # of Likes

Top Content   Referrers   Viral Reach            Popular Content

Donations     Visitors    Check-ins              Engaged Users

Actions       Views       Stories from posts     # of Comments
NWF’s Quarterly Report
Follow Helpful Resources
  http://www.Bethkanter.org
  http://www.mashable.com
  http://www.socialbrite.org/
 http://www.johnhaydon.com/
Questions?


            Danielle Brigida
National Wildlife Federation
                 @starfocus
          brigidad@nwf.org

                               Judy N, Flickr

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A Quick Look at Facebook Insights