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Hypodermic Syringe Model
Governments had just discovered the
                                                power of advertising to communicate a
                                                message, and produced propaganda to try
                                                and sway the population to their way of
                                                thinking. This was particularly extensive
This theory is still quoted during moral
                                                in Europe during WWI.
panics by parents, politicians and pressure
groups, and is used to explain why certain
groups in society should not be exposed to
certain media texts (comics in the
1950s, rap music in the 2000s); for fear that
they will watch or read sexual or violent
behaviour and will then act them out
themselves.
2 year old toddler Jamie Bulger
was abducted and murdered by
two 10 year old boys.




                                                    10 year olds Robert Thompson (l)
                                                    and Jon Venables (r) were found
                                                    guilty of murder and where
                                                    sentenced to imprisonment at a
                                                    Young Offenders institution.
       The two boys had supposedly watched
       the horror film Child’s Play 3 before they
       abducted the 2 year old. Jamie’s death
       was similar to one of the murders in the
       film. ‘The Sun’ then speculated whether
       violence in the media should be accepted
       in our society.                               Should violence in the media
                                                            be accepted?
Would you want to run into Norman Bates on
                                   the street (if you didn’t know he was a
                                   murderer)?                              I know I would.




                                  With villains nowadays, they dress like us, talk like
     YUM!                         us, look like us - think Billy in Scream.




If you hear a loud noise or rustling in bushes,
you will get scared.. You’ll think Michael
Myers is coming for you.
N: As a result, Lazarsfeld and his group then created the ‘two-step flow of communication’ model, which states that ideas
flow from the media to opinion leaders and from them to less active sections of the population.
Television
Hypodermic
Newspaper
Finalgirl
Magazine
History
Believe
Affect
Psycho
Media
Radio
Bates

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Hypodermic Syringe Model

  • 2. Governments had just discovered the power of advertising to communicate a message, and produced propaganda to try and sway the population to their way of thinking. This was particularly extensive This theory is still quoted during moral in Europe during WWI. panics by parents, politicians and pressure groups, and is used to explain why certain groups in society should not be exposed to certain media texts (comics in the 1950s, rap music in the 2000s); for fear that they will watch or read sexual or violent behaviour and will then act them out themselves.
  • 3. 2 year old toddler Jamie Bulger was abducted and murdered by two 10 year old boys. 10 year olds Robert Thompson (l) and Jon Venables (r) were found guilty of murder and where sentenced to imprisonment at a Young Offenders institution. The two boys had supposedly watched the horror film Child’s Play 3 before they abducted the 2 year old. Jamie’s death was similar to one of the murders in the film. ‘The Sun’ then speculated whether violence in the media should be accepted in our society. Should violence in the media be accepted?
  • 4. Would you want to run into Norman Bates on the street (if you didn’t know he was a murderer)? I know I would. With villains nowadays, they dress like us, talk like YUM! us, look like us - think Billy in Scream. If you hear a loud noise or rustling in bushes, you will get scared.. You’ll think Michael Myers is coming for you.
  • 5. N: As a result, Lazarsfeld and his group then created the ‘two-step flow of communication’ model, which states that ideas flow from the media to opinion leaders and from them to less active sections of the population.

Notes de l'éditeur

  1. http://www.youtube.com/watch?v=8w1t9U63ANs& - Hypodermic Needle Bill