Question 3…
What have you learned
from your audience
feedback?

I was very surprised by how important it is to know what my target audience
responds to. I used my feedback at every stage regarding all three of my
products. The feedback really helped me to clarify my ideas and produce a
storyboard . I was given ideas as to how I could portray the things I wanted to
capture on camera in an easier way although I had planned to take as much
footage as possible and use whatever worked during editing. To gather
feedback on both my productions; music video digipack and advertisement, I
got other classes with people I had never met to give feedback and fill out a
questionnaire, I did this to see if my understanding of audience’s had been
successful. This was effective for developing a questionnaire that was diverse and
allowed a clear difference to be shown in each persons opinion.
Each time I made a draft for all three of my products I put together a focus group
of male and females ranging for the ages of 16-19.The first focus group they told
me my music video footage was very good and they liked the greyscale effect
however they notice and so did I that the lip syncing wasn’t quite right. I really did
struggle trying to get the lip syncing in time. They said they was a bit confused on
the story so I am going to make the story more clear by putting the scenes in
order of her by day and prostitute by night. Therefore I came to the conclusion I
was going to completely start fresh and make the changes that my audience
recommended.
In the focus group the said they like how I have kept the greyscale theme
throughout all of my three products. However they said the image I have used for
my digipak and poster could be changed. I showed them all the images I had
taken and we went through which ones where more effective then others. I
changed my digipak and magazine poster image after discussing these.
I also put my products on social media such as Instagram and Facebook to get
different kinds of feedback from different sorts of people.

Instagram Magazine Advert…
I took into account
what my audience
said and made the
changes to
improve. I
changed the
image to a more
striking photograph
with a better effect
and also changed
the font completely
to something much
more bold.
First Draft… Final Product…

Facebook Music video…First Draft…
Final Product…
Based on this
feedback, I
learned that my
music video draft
was not at its best
the only way for
me to improve it
was to act on my
audience
feedback. This
meant that I
changed my lip
sync and made
my story more
clear, however I
didn’t add a
male character
because I felt it
didn’t need one.

Facebook Digipak…
Final Product…First Draft…
From my audience feedback she mentioned keeping the water image which I liked so
I did, however she was disappointed by the other photos I had chosen from seeing all
the photos that I had done therefore I chose my stronger images and added a more
brightened effect.