THIS PRESENTATION IS MADE FOR YOU IF YOUR COMPANY FACES ONE OF THESE TWO SCENARIOS: “WE SUCCESSFULLY STARTED SELLING IN BRAZIL, BUTTHENUMBERS ARE DISAPPOINTING.WE´VE BEEN TRYING NEW STUFF BUT STILL DIDN’T GET REAL TRACTION” ”WE KNOW THAT EXPANDING TO NEW MARKETS IS THE NEXT BIG THING. BUT TO BE HONEST IT SEEMS TOO RISKY. WE DON´T KNOW ENOUGH ABOUT DOING BUSINESS IN BRAZIL.”

1. BUSINESS DEVELOPMENT IN BRAZIL
1

2. MUTINY
AMMUTINAMENTO
反乱
MUITERIJ
MUTINERIE
MEUTEREI
MOTÍN
БУНТ
MYTERI
兵變
‫تمرد‬
गदर
2
A mutiny is a rebellion against proper
authorities. It is a journey into doing
things in a different way. The denial of
the status-quo.
This translates into our business culture
by openly opposing anti-efficiency
patterns and seeking creative solutions.
As you´ll find out, this is especially
necessary when it comes to hacking into
the Brazilian Market.
#JoinTheMutiny

3. 3
If your company already has a validated product in your core
market and you have the appetite for international expansion,
let´s talk. We´ll help you find if expanding to Brazil is the right
thing for you at this moment. If it is, we will pay a visit to
discuss how we can support you.
THIS PRESENTATION IS
MADE FOR YOU IF
YOUR COMPANY FACES
ONE OF THESE TWO
SCENARIOS:
“WE SUCCESSFULLY STARTED SELLING IN BRAZIL,
BUT THE NUMBERS ARE DISAPPOINTING. WE´VE BEEN
TRYING NEW STUFF BUT STILL DIDN’T GET REAL TRACTION”
THE PLAYERS
We know how frustrating that is and have dealt with it, quite
successfully. We found that the magic is in the details. Let us
fine-tune the way you approach the Brazilian market and it will
become a great contributor to your business.
”WE KNOW THAT EXPANDING TO NEW MARKETS IS THE NEXT BIG
THING. BUT TO BE HONEST IT SEEMS TOO RISKY. WE DON´T KNOW
ENOUGH ABOUT DOING BUSINESS IN BRAZIL.”

4. o 5th most populous country, with almost 210 million people.
o World's 9th largest economy, aiming to be the at 5th position.
o Many international B2C and B2B companies have Brazil & LatAm as
one of their most profitable markets:
Uber - Brazil is the second market, only behind the US.
World´s largest city operation is in São Paulo.
AirBnb´s number of visitors grew 71% in Brazil in 2018.
Brazil corresponds to 8% of Netflix's global annual revenue
(over 1 billion BRL or 400 million USD)
LatAm has 20% of Spotify's global users. Brazil is the perfect
market to test and prepare for a LatAm expansion push.
o Top 3 global engagement rates in social media.
o Brazilian economy is expected to grow 2,5% in 2019, and 2,7% in 2020.
o E-commerce, sharing economy and digital advertising growing 2 digits
annually.
4
THE OPPORTUNITY
#Don’tMissTheParty

5. Ok, so you got a great product and you
are scaling in your core market. Good for
you! But just translating your website or
app and hiring Portuguese speaking
customer support won’t be enough.
Developing a profitable business in Brazil
demands specific market knowledge to
deal with a totally different business
culture, different language, different
customers, different currency, different
payment methods, different legislation
and regulation authorities...
And the list goes further.
5
THE PROBLEM
UNLEASHING
THIS UNTAPPED
POTENTIAL IS NO
PIECE OF CAKE

6. WE CONNECT
We use our extensive network of partners to remove bottlenecks
and seize market opportunities. Logistics, local payment solutions,
media, press, legal, government, etc… You name it, we've got it
covered.
6
MOTIM is a boutique
consultancy focused on
international business
development. We are a one-
stop shop for companies
that take internationalization
seriously and want to benefit
from the untapped potential
of the Brazilian Market.
THE SOLUTION
WE DIAGNOSE AND PLAN
After understanding your business and its potential in the local
market, we propose a lean, cost-effective plan to tackle it.
WE ACQUIRE
We support your customer acquisition strategy with expertise and a
scientific approach to optimize your channels and open new ones
for maximum performance in Brazil.
WE RETAIN
We follow up with your customer base to understand their needs,
build trust and grow a community. This means less churn, higher
lifetime value.

7. Market Research
Localization
Payment Methods
Pricing Strategy
PR
Social Media
Customer Support
Performance Marketing
Content Production
Legal
Logistics
Expansion to other LatAm markets...
7
WHAT WE DO
We offer a myriad of services
to help your company thrive
in Brazil.
Depending on your company’s
needs we’ll use one or many of
them in combination, for
maximum performance.
Anything else?

8. MORE THAN AN AGENCY
Our holistic approach towards business development has
been validated and approved by several national and
international companies. We are your growth partner.
8
The methods matter.
These are ours:
HOW WE DO
DATA DRIVEN
We use creativity, technology, data, and deep market
knowledge to boost your business in Brazil, supporting your
team on improving your funnel at every step.
ROI FOCUSED
We decide together with your team which tactics to use, in
order to make sure that your investment in Brazil brings you
the return you and your investors expect.

9. SILAS COLOMBO
Chief Communications and PR Officer
Silas is a journalist who’s always been
passionate about the role that effective
communication plays in the development of
businesses, ideas, companies and projects.
He started his career in one of the most
prestigious media vehicles of Brazil (Veja São
Paulo). Over three years, he was responsible
for more than 50 cover stories and special
publications.
As a communications and public relations
consultant, he led communication campaigns
for brands such as Itaú (#1 private bank in
Brazil), Volkswagen and the Organizing
Committee of the Rio2016 Olympic Games.
Most recently, as a CCO at Motim, he has
been responsible for the public relations
strategy of more than 20 innovative
companies, from startups to multinationals.
GABRIEL DE OLIVEIRA
CEO
Senior Consultant
With a bachelor from the most prestigious
Brazilian law school and a post graduate
degree from LMU in Munich, Germany, Gabriel
has been providing legal and business
counselling for companies for over a decade.
He founded his first digital business in 2012
and has since expanded his area of expertise
to strategy, management and marketing,
helping national and international clients
develop their business in Latin America,
acting as country manager and CEO of
international brands in Brazil.
He has a proven track record on using a data
driven, result-oriented, lean methodology that
has helped innovative and complex
businesses to thrive in the Brazilian market.
9
WHO WE ARE
(plus a team of 10
extraordinary people)

10. 10
OUR CLIENTS

11. 11
BUSINESS CASES
B2C
FREELETICS
THE COMPANY
Freeletics is a Munich based company whose vision
is to challenge and inspire everyone to become the
best version of themselves, with the help of its
market-leader fitness apps. Now with 36 million
users, 4 apps and a clothing line, Freeletics is one of
the fastest-growing sports and lifestyle companies
in the world.
THE CHALLENGE
When Freeletics reached out to us in early 2015, the
initial excitement around launching Freeletics in
Portuguese had turned into a bitter disappointment.
Despite the company’s efforts in localizing the apps
and offering customer support in portuguese, the
overall performance in Brazil was way below the
expectations.

12. THE SOLUTION
Our initial assessment revealed that localizing the
apps was only the tip of the iceberg. So we
proposed a 360 degree approach where our
consultants would remotely contribute with various
teams at Freeletics HQ. We acted decisively in many
fronts, such as PR, social media, customer support,
payment methods, pricing strategy, content
production, performance marketing and
partnerships.
After only 6 months it was already clear that our
contribution paved the way to make Freeletics one
of the most famous apps in Brazil and surely a
market leader in the fitness segment. Now
Freeletics has a profitable operation in Brazil, which
is growing steadily. Brazil turned from a "business
adventure" into one of the top 5 markets for
Freeletics, with a growing community of over 3
million users, which now nearly represents 10% of
the global Freeletics community.
12
BUSINESS CASES
B2C
FREELETICS

13. THE COMPANY
Owned by a Swiss technology group, ‘Esens is a
Blinkist-like multi-device platform that offers 15-
minutes summaries in audio and text of non-
fictional best sellers.
THE CHALLENGE
Esens reached out to us months before the
Brazilian launch, seeking support to establish their
local operation. We were involved in the
recruitment of the team, pricing strategy, quality
control of the content offered, marketing strategy
for launch and its maintenance for continuous
growth. The goal was to quickly conquer a volume
of users that would finance the first few months of
operation, as well as to create brand awareness
that attracts investors, establish fair competition
with local brands and prepare the company to
stand the arrival of international players.
13
BUSINESS CASES
B2C
ESENS

14. THE SOLUTION
With our extensive network of contacts and
partners, we were able to assist in recruiting a
dream team composed of technology-savvy and
experienced professionals. Together with the
international team and the recently recruited
stakeholders, we planned and executed a
successful launch and laid the foundation for a
solid continuous operation. In particular, the press
launch strategy brought great results (57 million
people impacted), and in parallel with the other
marketing initiatives was able to attract more than
10 thousand new users to the app. Also, a lean and
scalable summary production process was
established.
14
BUSINESS CASES
B2C
ESENS

15. THE COMPANY
Sprinklr is a worldwide company that provides a
complete social software platform that helps
enterprises manage consumer experience at every
interaction. The platform provides end-to-end social
functionality including paid media, owned media,
and earned media for large enterprise clients, such
as Nike, Microsoft, McDonald's and Nasa.
THE CHALLENGE
When Sprinklr started its operation in Brazil, it faced
a fierce competition by local players widely known
by the decision makers of the market and with
prices adapted to the Brazilian reality. Also, because
Sprinklr aims at large clients, negotiation of new
accounts would take up to 7 months, demanding
extraordinary efforts by the team.
It was clear that Sprinklr had not only to adapt its
service and prices to the local standards, but also to
develop awareness and trust among the decision
makers.
15
BUSINESS CASES
B2B
SPRINKLR

16. THE SOLUTION
Our research revealed which adjustments had to be
made on the product / pricing side. We also found that
the decision makers in Sprinklr's market were the
account managers of the marketing agencies working
on behalf of the top companies in Brazil. Next step was
to find out the most effective channels to influence
these decision makers.
With a solid PR strategy, we positioned Sprinklr in niche
press vehicles dedicated to presenting technology
trends to marketing professionals. With recurring
articles and other publications, we used the credibility
of those niche media vehicles for a targeted trust-
building process with the decision makers. In addition,
we reached out the main public using social-media
monitoring cases of famous international brands, as
well as data about the digital relevance of popular
topics in Brazil. This turned out to be decisive, because
the agencies would only use Sprinklr as a tool, if it had
reached a certain awareness level. The total reach
achieved by these efforts were of over 15 million
Brazilians every month. 16
BUSINESS CASES
B2B
SPRINKLR

17. 17
www.motim.cc
ola@motim.cc /motim.cc +55 11 5061-3602
Rua Bom Pastor, 2732 - Ipiranga - São Paulo/SP