A presentation on how to make a unique, inexpensive, simple, and effective website for your small business. We use Wordpress as a platform to host, register and map domain.

1. A Web Presence For
The Non-Technical
DAN LEWIS
ENFOCUS

2. Background
Dan Lewis
Education
• BS Mathematics from Saint Michael’s College
• Spring 2010
• MS Technology Entrepreneurship from ND
• August 2012
Background
• Attention USA: Data Analytics
• enFocus
• NOT A WEB DEVELOPER

3. Why Are We Here?

4. Why Are We Here?
We are here to talk WEBSITES
for your businesses!

5. Why Do You Need A Website
Dan is hungry and wants a View Burger because he
has heard that they are the best in town…..
He opens his computer to Google the
establishment…..

6. Why Do You Need A Website
Yelp and
Google Plus
results….

7. Why Do You Need A Website
THERE IS
NO
WEBSITE!!

8. Why Do You Need A Website
TheCultureIst.com
• Over 2 Billion
internet users.
• 70% use every
day

9. Why Do You Need A Website
TheCultureIst.com
• Our country
has the
greatest usage
of the internet.

10. Why Do You Need A Website
TheCultureIst.com
• Nearly 60%
use for
shopping.
• Over 60% use
for (cheese-
burger)
research

11. Why Do You Need A Website
TheCultureIst.com
• Basically
everyone uses
the internet
for searching
(cheese-
burgers) on
Google.

12. Why Do You Need A Website
Brand
• Your website is your primary digital identity and online presence
• Allows you to stand out from the crowd
• Allows you to express your brand
• Products, Events, Announcements, Culture
• Allows for online discovery
Communication
• Keeps your customers informed
• Customer feedback mechanism

13. How are we going to make a
website?
First, I reiterate – I am not a developer
• I want you to know that you can do this
• Having a website does not need to be expensive or difficult to create/maintain
We are going to dive in to 1 way that you can have a slick, effective and inexpensive
website for your company.
• We will be using Wordpress
• This requires:
• Creating a free Wordpress site - > Offers free hosting for our purposes
• Purchasing and mapping a domain

14. What is a Domain Name?
Google says: A series of alphanumeric strings separated by periods, such as
www.oup-usa.org, serving as an address for a computer network…
Simply put, a domain name is like your address on the internet.
You can purchase one through a domain registrar.
• An organization or commercial entity that manages the reservation of internet
domain names. –Wikipedia
• GoDaddy, NameCheap, Name.com, Worpress offers a Domain Registrar
service

15. Hosting and Mapping
Overly simplified….
Domain Name:
Address
Other Website Location
Hosted in a location a server:
At Wordpress
Other Website Location
Your Website Location
Other Website Location

16. Mapping Your External Domain to
Wordpress
If you use an external Domain Registrar such as GoDaddy there are simple steps to
mapping that domain name to your Wordpress site here….
http://en.support.wordpress.com/domains/map-existing-domain/
Wordpress has great tutorials.

17. Okay – Now the Good Stuff!

18. Where to Begin…
What to we need for a website?
• A Home page
• Contact Information
• An About Us page
• Other general information
• For a store it could be products, links to ecommerce markets, hours of
operation.
Benchmarking: Look at other websites for companies like yours for inspiration

19. For The View Tavern
The Home page
• Design Items: Company Logo and Slogan
• This will be the Wordpress content feed
• A few posts worth of content (copy and images and/or videos)
About Us
• Company History, Hours of Operation,
Contact US
• Address and phone number
Specials: List of Specials
Menu: Digital files

20. Ready to Go?
Go to Wordpress.com
Create an account for you business.

21. Ready to Go?
Enter your information
Then verify your account through the
email they send you.

22. The Dashboard
Your control panel
• Access at the top right corner
• Home to:
• Store
• Posting
• Pages
• Appearance
• And More…

23. Appearance: Themes
Your Look and Feel
Tons of themes for free
Choose one that is:
• Good with logo
• Reflects company style
• Looks good
https://theviewtavern.wordpress.com/wp-admin/themes.php

24. Appearance: Header
Depending on the theme you chose
you may insert a header image at the
top of the website.
A banner photo of your business or a
logo will do just fine.
Go to Header in your dashboard and
upload your file.
Play with image sizes to find one that
works best with your theme
• Paint works fine to change image
size.

25. Appearance: Widgets
Widgets are additional
features available on
your website.
• Calendars
• Blog Statistics
• Calendar
• Archives
• Etc
• Each widget gives a
brief description of
the feature.

26. Appearance: Widgets
Drag the widgets you want included and add information required
for the widget
In this example we are adding a Facebook Like Box

27. Pages: What Pages Do I Need?
The Home page
About Us
Contact US
Specials: List of Specials
Menu: Digital files

28. Pages: HomePage: Your First Post
Posting allows you to share the most
up-to-date information about your
company.
Feature: Products, Sales, Events,
Company Updates, etc
We are posting about The View
Tavern’s Becky Burger
http://theviewtavern.com/

29. Pages: Contact Us
Most businesses need a
‘Contact Us’ page.
Add a page
Add name, address, and
phone number as text
Then, Add Contact Form

30. Pages: Contact Us
Customize your fields
Adjust where email
notifications are sent
Allows people to send
you feedback to a desired
email

31. Pages: Contact Us
Click ‘Publish’
http://theviewtavern.com/contact-us/

32. Pages: Menu Page
Requirements:
Menu in digital file format
You may want to add a
note before your menu

33. Pages: Menu Page
Click ‘Select
Files’
Select File in
Dialogue box
Click Open

34. Pages: Menu Page
Select the file
Adjust file information:
• Title
• Size
• Description
• Etc
Select ‘insert into page’
On the next page you can add
text, customize, or just select
‘Publish’ to activate the page.
http://theviewtavern.com/menu/

35. Pages: Specials or Deals
A bar or restaurant may have specials so
I made a Specials page for The View
Tavern.
Map out your specials or sales and enter
as text
Include media (photos or videos) if you
have them to support the specials!
http://theviewtavern.com/specials/

36. The Store
There are many
features you can
purchase:
• Hosting Space
• Custom Designs
• Removing
Advertisements
• Business
Packages

37. Purchasing and Mapping a Domain
We only need to add a
domain and map it…

38. Purchasing and Mapping a Domain
Choose the Domain
name you want
• Make it simple
• Make it something
people will
remember
• Avoid hyphens

39. Purchasing and Mapping a Domain
Entering Registrant information
• Contact info for domain name
• Private registration is available at
a cost

40. Purchasing and Mapping a Domain
• Cheap and easy
• Purchasing domain and
mapping all at once

41. Purchasing and Mapping a Domain
Choose your new
domain as the primary
address for your site

42. Congratulations: You Did It!!!
http://theviewtavern.com/

43. Updating
It's actually better to have no website at all than to have one that makes your business look bad.
Read more: http://www.entrepreneur.com/article/65204#ixzz2cKZIhD51
Keeping your website up-to-date is crucial
This serves as a means to keep your customers up on what’s happening with your business
There are Android and IOS apps for Wordpress
Share updates on:
◦ Events
◦ Sales
◦ Business Changes
◦ Culture Updates

44. Future Considerations
Now that you are a ROCKSTAR with your new website what can you do next?
Search Engine Optimization
Social Media Integration
Analytics
Wordpress Development: for a more complex website
Branding: Logos, Slogans and Color Schemes
E-Commerce

45. Thanks and Questions
Dan Lewis, enFocus Senior Fellow, d.lewis@sbenfocus.org