CLOUD POWER: The RISE of the Virtual Operators
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A presentation I did at NAB 2013 about Cloud TV, the changes that the TV industry is going through and how our company, Vidmind provides tools to operators to harness these changes in order to get a higher viewing satisfaction
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CLOUD POWER: The RISE of the Virtual Operators
- 1. CLOUD POWER: THE RISE OF THE VIRTUAL THE RISE OF THE VIRTUAL OPERATORS OPERATORS Danny Peled Danny Peled CEO & Co-Founder CEO & Co-Founder Danny@vidmind.com danny@vidmind.com
- 4. WHAT DO WE EXPECT?
- 5. WHAT DO WE EXPECT? LIVE TV 4:24 HOURS PER DAY OF LIVE TV WATCHING Source: Nielsen 2012
- 6. WHAT DO WE EXPECT? LIVE ON-DEMAND TV CATCH UP 18-24 YEAR OLDS Source: YouGov, Feb 2013
- 7. WHAT DO WE EXPECT? 2012 VIDEO VIEWERSHIP MULTI SCREEN 110% 87% Source: Ooyala Feb 2013 SMARTPHONES TABLETS
- 8. WHAT DO WE EXPECT? SOCIAL 50% 25-34 VISIT THEIR SOCIAL ACCOUNTS
- 9. WHAT DO WE EXPECT? INTERACTION 85,300 43 Mil. TWEETS/MIN POSTS
- 10. WHY WE END UP BEING DISSAPOINTED? CABLE CONTENT OUTDATED ADVERTISING BUNDLING EXPERIENCE MODEL
- 11. EXPECTATIONS + DISAPPOINTMENT FRUSTRATION!
- 12. SO FAR THERE WERE NO ALTERNATIVES AND NOW…
- 13. THE TIME IS RIGHT! BANDWIDTH MPEG1 MPEG2 HD VIDEO H.264 STREAMING HEVC 1980 1990 2003 2013
- 14. THE TIME IS RIGHT! DIGITAL TERRESTRIAL 54 FREE TO AIR CHANNELS IN THE UK! (PLUS 24 RADIO CHANNELS)
- 15. THE TIME IS RIGHT! APP CENTRIC TV PLATFORMS $1.7 BILLION Source: Interpret LLC 2012
- 16. THE TIME IS RIGHT! CLOUD SERVICES SUBSCRIBERS Source: Forbes 2013
- 17. THE TIME IS RIGHT! INTERNET CONNECTED TV WILL BUY INTERNET TVS THIS YEAR Source: Nielsen 2013
- 18. FRUSTRATION + TECHNOLOGY REVOLUTION!
- 19. CORD CUTTERS! 17M BY 2017 (US ONLY) Source: TDG 2012
- 20. WHO ARE THESE CORD CUTTERS? COST CUTTERS (OR CORD SHAVERS)
- 22. CLOUD TV
- 23. LIVE TV VOD APPS PERSONALIZATION MEDIA STREAMING MULTI SCREEN
- 24. WHY CLOUD TV? END-TO-END APPS SOLUTION ADVERTISEMENT MEDIA AND SUBSCRIBERS MULTI SCREEN MANAGEMENT FILE PAYMENT AND TRANSCODING METADATA SOCIAL BILLING / DRM ENRICHMENT CONNECTIVITY
- 25. THE RATIONAL: EVERYONE CAN BECOME AN OPERATOR! BROADCASTERS INTERNET SERVICE RETAILERS PROVIDERS MOBILE CONTENT OPERATORS PROVIDERS NEWCO
- 26. NO RISK! • OUT OF THE BOX, END-2-END SERVICE • NO NEED TO SETUP A HEAD-END • PAY AS YOU GROW
- 27. THE POINT DON’T FIGHT THE STORM. HARNESS IT
- 29. COME AND VISIT US BOOTH # A407