Twitter is a powerful medium that allows businesses to disappoint customers, alienate influencers and convince others to never become followers. It presents an ideal platform to create puzzling social media contests or #hashtagsthatbreakworldrecordsforlengthandconfusion. This presentation by Marketing Land founding editor Danny Sullivan covers ways that businesses can tap into Twitter and enjoy an excess of fail. #EndSarcasm. In seriousness, the presentation covers both failures and ways to avoid them and achieve success on Twitter.