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Search Life Meets Real Life

Danny Sullivan's presentation on issues raised by the growth of search and the amount of information contained within search. See http://searchengineland.com/080809-061200.php for background.

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Search Life Meets Real Life

  1. Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com
  2. Cell Phones Out of respect to me and others, please… TURN YOUR CELL PHONE ON!
  3. How We Used To Get Info or friends… family… encyclopedias…
  4. Search Revolution <ul><li>Information Retrieval Revolution </li></ul><ul><ul><li>Change is still underestimated </li></ul></ul><ul><li>In 2000, “Consumer Daily Question Study” conducted </li></ul><ul><ul><li>74 people recorded all questions they had and sought answers to </li></ul></ul><ul><ul><li>Search engines were top resource used… </li></ul></ul>
  5. Internet/Search Engines 31.6% Friends, Family & Neighbors 29.0% Salespeople & Service Providers 24.3% Books 8.6% Medical Professional, Psychologists 7.1% Magazines 6.2% Find Out Myself 6.0% Newspaper 5.2% Contact Product Manufacturer or Service 4.2% Yellow Pages 4.0% Library 3.6% Contact Government Agency 2.8% TV Shows (non-news) 2.1% Consumer Reports 1.8% TV News 1.9% Bookstore 1.3% Radio 1.1% Local Ads/Billboards 0.7% Encyclopedia or Dictionary 0.6% Map  0.4% Business contact  0.2%
  6. And Today? <ul><li>58% used internet </li></ul><ul><li>53% turned to professionals </li></ul><ul><ul><li>(doctors, lawyers, financial people) </li></ul></ul><ul><li>45% asked friends & family </li></ul><ul><li>36% used newspapers and magazines </li></ul><ul><li>34% contacted government offices </li></ul><ul><li>16% consulted television and radio </li></ul><ul><li>13% went to the public library </li></ul><ul><li>http://searchengineland.com/071230-161116.php </li></ul>
  7. QUESTION! <ul><li>I need phone number of Edgewater hotel next to the conference center here… </li></ul><ul><li>How many immediately thought… </li></ul><ul><ul><li>Search at Google </li></ul></ul><ul><ul><li>Call 411 </li></ul></ul><ul><ul><li>Flip open the yellow pages </li></ul></ul>
  8. Search Ubiquity <ul><li>Google “as ubiquitous as brushing your teeth” </li></ul><ul><ul><li>Google leaked notes, 2006 </li></ul></ul><ul><li>49% net users search each day </li></ul><ul><ul><li>Up from 30% in 2006 </li></ul></ul><ul><ul><li>Just behind email at 60% </li></ul></ul><ul><li>And jumping off the web… </li></ul><ul><ul><li>Location apps on iPhone; GPS search; TV search </li></ul></ul>
  9. Search Collisions <ul><li>As more becomes searchable, and as search becomes more used, we get collisions between real life and search life </li></ul><ul><li>Consider the NAZI building… </li></ul>
  10. Thank$, Google Maps $600,000 spent to reshape it due to new concerns US Navy building in San Diego that no one really saw from air until now
  11. Dead Man Googling Reported dead, his wife was “amazed” when he came back… Neighbor started searching, turned police onto pictures of both of them in Panama
  12. Google StreetView: Cool Or Not? Cool Sights In Google StreetView Chris Silver Smith http://searchengineland.com/080528-140611.php
  13. The Conflicts… <ul><li>&quot;Google Earth Town&quot; Nanaimo Wires Self To Google Maps To Drive Tourism </li></ul><ul><ul><li>http://searchengineland.com/080312-093046.php </li></ul></ul><ul><li>Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against &quot;Private Property&quot; Claim In Another Case </li></ul><ul><ul><li>http://searchengineland.com/080601-125039.php </li></ul></ul>
  14. The Conflicts… <ul><li>Stop Child Predators sees StreetView as enabling </li></ul><ul><ul><li>http://news.cnet.com/8301-1023_3-9996444-93.html </li></ul></ul><ul><li>At same time, CriminalSearches.com says Google Maps helps protect </li></ul>
  15. What’s The Balance <ul><li>Let anyone remove anything from Google and other search engines </li></ul><ul><ul><li>But if it’s on the web, can’t it still be found? </li></ul></ul><ul><ul><li>And if it’s public, isn’t it fair game? </li></ul></ul><ul><li>Let’s get personal </li></ul><ul><ul><li>(At this point, I called some people in the audience based on cell phone numbers I found online, shared some things I’d learned about them) </li></ul></ul>
  16. And The Tracking… <ul><li>Aside from “personal” info on web, searches we make are personal </li></ul><ul><ul><li>Google sued for YouTube records </li></ul></ul><ul><ul><ul><li>Could more come? </li></ul></ul></ul><ul><ul><li>The AOL data “leak” </li></ul></ul><ul><ul><li>Location apps are cool, though now more people track our locations </li></ul></ul><ul><ul><li>Do we even know how to “clear” this data everywhere? </li></ul></ul>
  17. Searching For Answers <ul><li>More is being made searchable, more are searching and we’ve hardly figured out the issues </li></ul><ul><ul><li>User control is great, but will users make use of it </li></ul></ul><ul><ul><li>Pulling “public” info doesn’t mean it can’t be accessed, but maybe it does make it harder for the right reasons </li></ul></ul><ul><ul><li>Google’s policy on country names, names of disputed bodies of water </li></ul></ul>
  18. Searching For Answers <ul><li>Do we educate more about what we reveal online </li></ul><ul><ul><li>Or do we embrace there is no privacy? </li></ul></ul><ul><li>Google’s policy on country names, names of disputed bodies of water </li></ul>
  19. Discussion Time <ul><li>How do we handle these? What are your thoughts? </li></ul>
  21. <ul><li>Search Engine Land (http://searchengineland.com) </li></ul><ul><ul><li>Stories and news from me and others </li></ul></ul><ul><li>SearchCap (http://searchengineland.com/searchcap.php) </li></ul><ul><ul><li>Daily email recap of search news from SEL & across the web </li></ul></ul><ul><li>Daily SearchCast (http://dailysearchcast.com) </li></ul><ul><ul><li>Podcast where I recap the day’s search news </li></ul></ul><ul><li>Sphinn (http://sphinn.com) </li></ul><ul><ul><li>Social site for search marketers: share news stories, talk in forums, network and view upcoming events </li></ul></ul>