Trends In Search Marketing (Oct. 2010)
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Presentation on search marketing trends and developments in search given by Search Engine Land editor in chief Danny Sullivan to AZIMA on Oct. 12, 2010.
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Trends In Search Marketing (Oct. 2010)
- 1. Trends In Search Marketing Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com
- 3. The World According To Google
- 4. The Google World comScore: US Share Of Search My view: Google stable; Bing robbing Yahoo…
- 5. Bing > Yahoo Says Nielsen; comScore disagrees, “Explicit Core Search” & Google Instant key to watch http://searchengineland.com/yahoo-bing-stat-fight-nielsen-says-oh-yes-they-did-comscore-responds-oh-no-they-didnt-50975 http://searchengineland.com/comscores-new-core-search-figures-48762
- 6. By Volume, Even Bigger comScore: Billions Of US Searches Google volume nearly doubled, 6 to 10B! http://searchengineland.com/when-losers-are-winners-how-google-can-lose-search-share-still-stomp-yahoo-41779
- 9. Growth Of Vertical Search
- 10. No longer just pages & ads Each “vertical” is new path into top results News, Shopping, Video, Books… Getting Blended
- 11. Everyone’s still figuring it out, but there’s business in tweetbooking & searching it! Getting Real Time / Social http://searchengineland.com/the-twitter-search-revolution-popular-promoted-tweets-mature-the-service-41095
- 12. Yeah, Yeah: Brand Monitoring Easy to do, effective, well-known but equal to ranking for your own brand:
- 13. The Anyone Know Search http://searchengineland.com/anyone-know-search-twitter-brand-monitoring-41818
- 16. Google Social Search http://searchengineland.com/google-social-search-now-with-google-buzz-45358 Trust applied to content producers, but not everyone produces
- 17. Everyone’s results personalized based on location & past 180 days of searches. Signed in? Web history may also be used. Getting Personal!
- 18. Google analyst call: March 16, 2010 Getting Mobile
- 19. Getting Mobile? “ Search hasn’t happened on mobile devices … people are not searching on a mobile device like they do on the desktop” “ We discovered something — people are going into apps. They’re not just going onto to websites....This is an entirely new thing — they aren’t using search, they’re using apps like Yelp. – Steve Jobs http://searchengineland.com/apps-search-by-another-name-43685
- 21. Urbanspoon Never wonder where to eat again iPhone app knows where you are, randomly selects a restaurant… Behind the scenes – or on the web, huge database of reviews from newspapers and users Yes, shaking is search
- 22. Eventful What’s going on, from music to community events and more App knows where you are, suggests events in your area, as does web site:
- 23. Foursquare Checking in is search! Tips, advice, business offers … things you won’t find or find as easily in Google
- 26. The Big Takeaway Search is more than keywords in a search box, more than Google. Search is anywhere & anyway people seek answers. And those many ways are all diverse opportunities for marketers.