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Hersonissos - Recreating our tourism identity
Minas E. Liapakis - Mayor's Advisor
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Agenda
• Municipality of
Hersonissos(Gouves, Episkopi, Malia)
• Facts & Figures – Hersonissos Tourism
• Our Vision for Sustainable Tourism
Development
• Snaps of Projects on Progress
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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About Hersonissos MNC
• Located in the Northeast part of Heraklion Prefecture just 23 klm from Heraklion Airport
• After Kalikratis Plan Hersonissos Municipality merge the Municipalities of Gouves, Episkopi &
Malia
• It covers a total area of ​271.580 square klms
• Coastline of over 38 klms
• Winter Period Permanent Population: 27,080
• Permanent Population summer: 52,337
• 22 Municipal / Local Communities & 52 villages
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Tourism in Hersonissos
• It started to develop tourism in the early 70's
• 1973 the first hotel was build
• Increased the flow of tourists in the late 70's to early 80's
• Tourism development has been the main pole of the area by
facilitating the transition from agricultural production and
economy in service delivery
• The distance from Heraklion Airport was one of the main
reasons
• Beautiful beaches
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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1967 – 2012 Stalida Village
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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General Statistics
Source: Bank of Greece
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Hotels/Rooms/Beds - Crete & Hersonissos
1000000
43534 41702
79,256 149.043
100000 27762 22708 26240 23081
14040 14077 9805
10000 5350
1,366 Hotels
658
1000 259 205
178
66 Rooms
100
Beds
10
1
5 star 4 star 3 star 2 star 1 star Total
100000
19359 24,526 46,733
8670 10076 7874
10000 6704
4304 3551 4270 4126
2325
1000 338 Hotels
80 114
64 64 Rooms
100
16 Beds
10
1
5 star 4 star 3 star 2 star 1 star Σύνολα
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Arrivals - Hersonissos 2008-2009
800,000
700,000
699,754
674,011
600,000
500,000
370,662 384,310
400,000
2008
2009
300,000
200,000
85,165 85,032 85,306 87,971
100,000
46,906 54,268 51,121 56,782 34,851 31,391
0
Gouves Anopoli Malia Mohos Limenas Hersonissos Total
Hersonissos
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Room Nights - Hersonissos 2008-2009
6,000,000 5,655,749
5,370,715
5,000,000
4,000,000
3,069,338
2,863,489
3,000,000 2008
2009
2,000,000
684,301 764,236
1,000,000 388,790 725,941 453,763
626,656 295,321
391,830 495,498
267,301
0
Gouves Anopoli Malia Mohos Limenas Hersonissos Total
Hersonissos
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Interesting Facts
• Last 7 years almost 19% - 20% of the total tourists expenditures in Greece carried out in Crete
• 17% - 18% of total room nights in Greece were in Crete
• Almost 1 billion Euro were the tourists expenditures who visited Crete from July to August 2011
• The Heraklion Airport arrivals’ for July & August are more than in Athens Airport(El. Venizelos)
• 25% of total number of hotels in Crete located in Municipality of Hersonissos
• 31% of total beds in Crete located in Municipality of Hersonissos
• 34% of total room nights in Crete (2009) were carried out in Municipality of Hersonissos
• 36% of total arrivals in Crete in (2009) visited Municipality of Hersonissos
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Strengths & Weaknesses – Tourism Hersonissos
Advantages Disadvantages
• Climate • Low quality public infrastructure and services
• Geographical location • Seasonality
• Rich Resources Countryside • Low Quality of staff training
• Rich in cultural resources • Lack of Destination Marketing
• High reputation • Competitiveness against other tourist
• High number of repeated visitors destinations
• High tourist accommodation & recreation • Dependence on tour operators
facilities • Huge number of tourist infrastructure in the
• Popular tourist destination coastal zone in contrary to the inland
• Charter flights during summer season • Institutional framework governing land use
• Lack of activities
• Lack of specific tourist packages
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Opportunities & Threats – Tourism Hersonissos
Opportunities Treats
• High potential to develop thematic tourism • Strong competition at international level
• Promoting nutrition & gastronomy • Hysteresis in Marketing level
• High potential to use & develop new • Reduced tourist consciousness
technologies in tourism • Dependence on the future of aviation
• Completion of basic technical infrastructure • Deterioration of residential identity
works • Degradation of natural environment
• Trends in growth of domestic tourism • Low level of cooperation opublic and private
• Exploiting emerging markets sectors
• Positive image of the Cretan tourism product • International crisis / national socio-economic
• High potential to build our own tourist packages situation
• Unable to control the level of services
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Vision for Sustainable Tourism Development
The vision of the Municipality of Hersonissos on Sustainable Tourism Development
The development vision of the municipality focuses on
renegotiate the tourism identity of the municipality, in
order to become a
dynamic pole of sustainable development while
protecting the rich natural and Ecocultural environment
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Strategic Targets for Sustainable Tourism
Target 1
Upgrade the tourism background by improving basic public infrastructure
Target 2
Diversification of the local production system with emphasis on upgrading the
tourism product. Empowerment of the local businesses
Target 3
Policy on environmental protection of natural and human environment
Target 4
Connecting the primary and the tertiary sector & linking the coastal area
to the inland
Target 5
Develop & Run the DMO
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Snaps of Projects on Progress
Research : “Assessment of tourism’s role in the production structure and economy of
Hersonissos Municipality based on the Regional Tourism Satellite Accounts
approach”
The recording of expenditure of tourists that choose Hersonissos Municipality as their destination is set in
the core of this research, in order to analyze the role of tourism in the entire economic and production
fasma of the municipality in reference.
Main goal: collect statistical data of various nature, that will allow the creation of a comprehensive data
base for the constitution of a Tourism Observatory at a local level.
Promotions: “Discover the Unknown Hersonissos through the eyes of our guests”
Run competitions at big tourism portals like Zoover, Trivago focusing in specific Markets.
Why should we pick you to become a travel reporter to show us the unknown Hersonissos?
During their stay, the winners have to place different posts, tweets, photos and videos on the web and
write a travelogue about the unknown Hersonissos
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Thank you for your attention & we would love
to see soon again in Hersonissos Crete
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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