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Imaginatik webinar 2013 - How to map an innovation career
1.
© Imaginatik plc
2013 | www.imaginatik.com How to map out an innovation career path Innovation Masters Series September 23, 2013 Deb Arcoleo, The Hershey Company Chris Townsend, Imaginatik
2.
1 © Imaginatik
plc 2013 | www.imaginatik.com Why the Innovation Masters Series? ▪ Hear about innovation best practices from real-world practitioners ▪ Advance the state of the art of innovation discipline ▪ Share your perspectives and learn in a “community” setting
3.
2 © Imaginatik
plc 2013 | www.imaginatik.com Business is different in the 21st century Relentless global competition Technology advances Uncertain regulatory environment Today’s organizations operate in the rapidly- changing, information-rich world of the 21st century… …meaning they must constantly adapt and respond to new competitive pressures, customer needs, and technology advances Changing customer needs
4.
3 © Imaginatik
plc 2013 | www.imaginatik.com The new normal: Innovate or Die Didn’t adapt to streaming video Result: BANKRUPT Didn’t adapt to digital photography Result: BANKRUPT Didn’t adapt to eCommerce Result: BANKRUPT
5.
4 © Imaginatik
plc 2013 | www.imaginatik.com The Age of Innovation: a new corporate rhythm Operational Excellence In the 20th century, corporations competed primarily on the ability to be supremely efficient in making the same products, sold to the same customers, using the same or similar technologies. Innovation Capability In the 21st century, operational excellence is necessary, but not sufficient, for success. Companies must ALSO be fundamentally innovative – due to constant change in products and services, competitive dynamics, customer needs, and supporting technologies. The Modern Enterprise +
6.
5 © Imaginatik
plc 2013 | www.imaginatik.com 43% of global companies now have a senior executive accountable for innovation. Wanted: Innovation Leaders
7.
6 © Imaginatik
plc 2013 | www.imaginatik.com “Our company needs market breakthroughs within 6 months…or else. Make it happen.” “We have no idea how innovation really works. You tell us what funding / resources you need.” Common “support” from the CEO / Board Innovation Leadership is Hard
8.
7 © Imaginatik
plc 2013 | www.imaginatik.com Typical “enthusiasm” across the organization Middle-mgmt “buy-in” Innovation “strategy” Proven business results Motivation & incentives Engagement & participation Business as usual Culture change Not-invented-here Corporate objectives “I don’t have time for this.” Creativity in the workplace? Innovation = flavor of the month Innovation Leadership is Hard
9.
8 © Imaginatik
plc 2013 | www.imaginatik.com Today’s topic: Mapping an Innovation Career Path Entrepreneurship career aids ? Degree-granting programs Professional development Corporate Innovation career aids
10.
9 © Imaginatik
plc 2013 | www.imaginatik.com Deb Arcoleo | Director, Adjacency Innovation Today’s speaker Management consulting Career transition / change management consulting Consumer packaged goods innovation
11.
10 © Imaginatik
plc 2013 | www.imaginatik.com How to map an innovation career Deb Arcoleo Director, Adjacency Innovation The Hershey Company
12.
11 © Imaginatik
plc 2013 | www.imaginatik.com • Why is a career in innovation so difficult?! • Innovation team types, skills and characteristics • Navigating a career in innovation Innovation career paths
13.
12 © Imaginatik
plc 2013 | www.imaginatik.com 1. “Innovation” has many different meanings Crowd sourcing Co-development Technology search CULTURE
14.
13 © Imaginatik
plc 2013 | www.imaginatik.com Obviously, the most common meaning is a new product or service offering to customers
15.
14 © Imaginatik
plc 2013 | www.imaginatik.com Defined more broadly, innovation can cover a wider slice of the value chain Source: Doblin’s Ten Types of Innovation Business model Networking Enabling process Core process Product performance Product system Service Channel Brand Customer experience FINANCE PROCESS OFFERING DELIVERY
16.
15 © Imaginatik
plc 2013 | www.imaginatik.com Culture, capabilities, leadership behaviors, etc. Process, business model, etc. Each organization needs to decide on the scale and scope of its innovation strategy Products/ services
17.
16 © Imaginatik
plc 2013 | www.imaginatik.com 2. Unlike other professions, innovation has no guide book
18.
17 © Imaginatik
plc 2013 | www.imaginatik.com Ph.D. Program in Human Resources Cornell University’s ILR School: A world leader in Human Resource Management How do you spot a profession?
19.
18 © Imaginatik
plc 2013 | www.imaginatik.com 3. It takes a different breed
20.
19 © Imaginatik
plc 2013 | www.imaginatik.com “I’ll be happy to give you innovative thinking. What are the guidelines?” A different way of thinking
21.
20 © Imaginatik
plc 2013 | www.imaginatik.com “Innovation has a thousand enemies: inertia, ignorance, resistance to change, stupidity, etc. etc. . . if innovation were easy, more people would do it.” - Guy Kawasaki
22.
21 © Imaginatik
plc 2013 | www.imaginatik.com QUESTIONS?
23.
22 © Imaginatik
plc 2013 | www.imaginatik.com • Why is a career in innovation so difficult?! • Innovation team types, skills and characteristics • Navigating a career in innovation Innovation career paths
24.
23 © Imaginatik
plc 2013 | www.imaginatik.com Chief Innovation Officer Assistant Small Staff Chief Innovation Officer
25.
24 © Imaginatik
plc 2013 | www.imaginatik.com BU 1 Marketing Market Research / Insights BU2 Marketing Market Research / Insights Cross-functional partners Cross-functional partners Product innovation teams
26.
25 © Imaginatik
plc 2013 | www.imaginatik.com Platform A Research Engineering Platform B Research Engineering Open Innovation Technology innovation focused teams
27.
26 © Imaginatik
plc 2013 | www.imaginatik.com Center of Excellence Capabilities/ Training Rewards/ Recognition/ Engagement Culture/ Leadership Process / Tools Infrastructure focused teams
28.
27 © Imaginatik
plc 2013 | www.imaginatik.com Needed skills depend on the role … … but there are commonalities
29.
28 © Imaginatik
plc 2013 | www.imaginatik.com Strategic foresight
30.
29 © Imaginatik
plc 2013 | www.imaginatik.com Deep understanding of the business
31.
30 © Imaginatik
plc 2013 | www.imaginatik.com Organizational influence
32.
31 © Imaginatik
plc 2013 | www.imaginatik.com Stakeholder management
33.
32 © Imaginatik
plc 2013 | www.imaginatik.com Ability to spot patterns
34.
33 © Imaginatik
plc 2013 | www.imaginatik.com Master storyteller
35.
34 © Imaginatik
plc 2013 | www.imaginatik.com • Persistent • Courageous / experimenter • Passionate / energetic • Intensely curious • Empathetic • Creative AND pragmatic • Tolerant of ambiguity • Agile and flexible My very unscientific list of characteristics/ traits that I want among my team
36.
35 © Imaginatik
plc 2013 | www.imaginatik.com QUESTIONS?
37.
36 © Imaginatik
plc 2013 | www.imaginatik.com • Why is a career in innovation so difficult?! • Innovation team types, skills and characteristics • Navigating a career in innovation Innovation career paths
38.
37 © Imaginatik
plc 2013 | www.imaginatik.com • Assess your goals and aspirations against the realities of an emerging profession • Be open-minded about what the role looks like • Find a senior sponsor • Hone your change management and influencing skills • Become a master communicator and story-teller • Build habits that stimulate your thinking • Build a network of fellow innovators • Consider that you may have to change companies to progress Setting the stage for an innovation career
39.
38 © Imaginatik
plc 2013 | www.imaginatik.com When you win, make sure everyone knows!!
40.
39 © Imaginatik
plc 2013 | www.imaginatik.com “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” - Margaret Mead Remain hopeful
41.
40 © Imaginatik
plc 2013 | www.imaginatik.com Imaginatik plc Thank you! Deborah Arcoleo Director, Adjacency Innovation The Hershey Company darcoleo@hersheys.com