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Lisa Colton
Lisa Colton

Lisa Colton's presentation to icenter fellows, Toronto, Oct 4, 2010.

Formation
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The Commandments of Social Media: Implications for Israel Educators Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Conversational
[object Object]
[object Object]
[object Object]
Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2: ADD VALUE
[object Object],[object Object],[object Object],Social Content is Social Capital
[object Object],[object Object],[object Object],Unofficial Outposts
#3: BE REAL
A Person, Not Just A Brand
[object Object],[object Object]
#5: Shifts in Power
Real Life Example
[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page
[object Object],Traditional Media Brand in control One way / Deliver msg Transmit information Focused on the information Teaching Org creates content Social Media Audience in control Two way / Conversation Facilitate learning Focused on the learners Influencing, Involving Student and co-created content How are you adapting?
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Real Student Magazines
Mobile
Wikipedia Project
Data Visualization
The Elements ipad app
Charles E Smith Day School Knesset Project - Ning
Timeless Jerusalem International Meetings in Second Life
Angry Birds, #1 selling iphone/ipad app worldwide www.darfurisdying.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Building Source: Flickr user JYRO
Community Building Source: Flickr user Rick Neves
Community Building Source: Flickr user divemasterking2000
[object Object],[object Object],[object Object],FINAL THOUGHTS
[object Object]
[object Object]
IT’S NOT ABOUT TECHNOLOGY

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