The document discusses the changing demographics of Jewish families and how this impacts the marketplace for Jewish education. It describes the characteristics of different generations including Baby Boomers, Gen X, and Millennials. Key differences noted among these groups include higher rates of intermarriage, dual working parents, and more geographic mobility. The document concludes that these fundamental shifts in the makeup of Jewish families require an overhaul of the industry of Jewish education to adapt to this empowered and diverse customer base.