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Lisa Colton
Lisa Colton

Presentation by Lisa Colton at NAASE 2010

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The Commandments of Social Media: Facebook, Twitter and Social Media’s Implications for the Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
[object Object]
[object Object]
[object Object],Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Source: Flickr user andyadontstop
[object Object],www.facebook.com/templeisrael Take advantage of tools Participation
[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page
[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page
[object Object],[object Object],[object Object],Temple Sinai, Oakland, CA
[object Object],[object Object],[object Object],Ambient Awareness
#1 Social media is continuing to evolve. Fast. ENGAGING with TWITTER
Voice: Sixth & I Synagogue in DC
Twitter Basics
A Person, Not Just A Brand
[object Object],[object Object],Social Means: Make It Human
Real Life Example
[object Object],[object Object],[object Object],Social Content is Social Capital
[object Object],[object Object],[object Object],[object Object],[object Object],Beth Israel, VA: Preschool Blog
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Invite User Generated Content
[object Object],[object Object],[object Object],Unofficial Outposts
[object Object],Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thinking Strategically: POST
Community Building Source: Flickr user JYRO
Community Building Source: Flickr user Rick Neves
Community Building Source: Flickr user divemasterking2000
[object Object],[object Object],[object Object],[object Object],FINAL THOUGHTS
[object Object]
[object Object]
IT’S NOT ABOUT TECHNOLOGY

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Naase 2010