1. Social Media Series For Jewish Educators In conjunction with NATE and JEA Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/natejea3

2. TWITTER GOALS Fill your toolbox with new professional learning ideas and resources. Explore uses for marketing, communications, community building, parent support/inspiration, and information. Reflect on your role as a Jewish Educatorand how Twitter can help you Understand what makes you successful on Twitter. Walk away with new ideas to try.

3. BRIEF RECAP OF THE BASICS

5. @ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.

6. SEARCHESSaved searches (including hashtags) you want to revisit frequently.E.g.- Common terms- Common misspelling of your name (darim instead of @darimonline)- Conferences (#nateseattle, #jea59)- Conversations (#jed21)

7. LISTSCreate lists (grouping of people) and follow lists that others have made.See who has listed you!Visit someone’s profile to see the lists they have created and to follow it.@lookstein/jewish-education@synagogues/synagogues@synagogues/rabbis

9. Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag

11. Be helpful, and people will help you.

12. Find your voice, and have personality.

13. What do you want to be known for? Built it.

14. Be a good listener, participate regularly.

15. Be part of the network, and use it.

16. Thank people!X

17. Be Social. VS.

18. Personal vs. Brand

19. Personal vs. Brand Clear who it is. You’d do the same when you answer the phone, right? I statements feels personal. Human connection. Asking for help is personal and will get more responses.

20. Add Value

21. CROWDSOURCING To answer your own questions, or to be a platform for sharing. What do you do with the info? What sort of network do you need to make this successful?

22. Cross Platforms: Wrong Idea

23. Cross Platforms: Right Idea Know where you’re going, and that it’s a blog Know where you’re going, what’s there, and that it’s useful Empower others to share their engagement with you and to promote you!

24. Find Your Voice

25. Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy

27. Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;

30. Follow people you respect, gurus in your field. Go beyond Jewish education to general education too. A few good folks: @tombarrett, @ellen987, @coolcatteacher, @PBSparents

31. Listen closely to people. Explore the people and hashtags they are engaging with, as well as the content they are posting.

33. Twitter “Dashboards” (Hootsuite and Tweetdeck)

34. TwitterWidgets to Embed on a Website Your constituents don’t have to be Twitter users to benefit! http://www.twitter.com/widgets

36. Follow parents on Twitter – it’s all public, so not as “invasive” as friending on Facebook. See what you learn. How does it impact your relationship? Your engagement with their child?