Lisa Colton's presentation to Wexner Foundation staff 12/6/11

1. WEXNER FOUNDATION
embracing networks
Lisa Colton
President, Darim Online
lisa@darimonline.org
@lisacolton @darimonline
434.977.1170 x 301
December 6, 2011
Presentation available at http://slidesha.re/darimwexner11

3. Agenda
• Tagging
• Network Mindset
• New Rules of the Game
• Examples in Action
• Network Weaving
• Content Curating
• Beginning Your Strategy

4. What is Tagging?

5. SOCIAL TAGGING

6. #JEDchat on Twitter

7. SOCIAL TAGGING
• What you need:
– Large nametag sticker.
– Write your personal “TAG LINE”.
– Grab the small stickers and a pen
• What to do:
– Chat with someone. Learning
something new about them.
– Tag them! Write a word on a small
sticker and stick it on their card
– Talk to at least 5 people in 10 min

8. SOCIAL TAGGING
REFLECTIONS
Why might tagging be valuable
for your work?

9. Context

10. Fortress: Insiders in, Outsiders out

11. Sponges: Transparency & Constant Flow In and Out

12. New Rules
New
Rules

15. Traditional Mindset: Hub & Spokes

16. Network Mindset
“connect and collaborate” rather than “command and control”

17. How do you work like a network?
How do you NOT
work like a network?
What needs to evolve
culturally, organizationally, technic
ally?

18. #1 THIS IS AN ATTENTION ECONOMY

19. Channels. Multiple Channels

20. #2: FIND YOUR UNIQUE PURPOSE & VOICE

21. Purpose?
Goal?
Voice?
Potential?
Try writing
your own
purposeful
Tweet.

22. #3: BE GENEROUS AND ADD VALUE

23. WHERE CAN
YOU ADD
VALUE?

24. Stanford University Facebook
“Office Hours”

25. Who’s voice
does your
audience really
need to hear?
In what way?
And
then, what’s
your role as a
catalyst or
platform?

26. When is it better
to “own” your
own space, vs.
build on platforms
that are both
developed and
open?
How can you be a
PLATFORM for
them to solve
their own needs?

27. # 4: LISTEN & ENGAGE
#1
Social
media is
continuing
to evolve.
Fast.

29. Young
Presidents’
Organization
Technically good, but
minimally engaging

30. Responsive
public, and
relevant
Temple Israel, Memphis Facebook Page

31. #5: Be a Content Curator

32. Once you’re a
platform, asking questions
can surface the good
ideas, and connect the
people who want to be
thinking about the topic.
Miriam Brosseau tags
people in Facebook to
draw their attention to
the conversations and
invite the experts …
& then summarizes and
reports back at the end.

33. Allow Users to Remix

34. Rival vs. Non-Rival Goods

35. Content Pyramid

36. Beth Kanter
• Make it personal. Ask for their stories,
their input, their thoughts. Emphasize their
importance to the community and allow
them to run with projects and to be creative
Everyone wants to contribute and to make
something better/leave a lasting mark.
• Humanize your leaders. Make them
available. If the members feel like the
community is very hierarchical they may never feel like they belong on
the “inside”. Use your position to energize your community.
• Play matchmaker. The leaders in the community should focus on
putting people together with like ideas, interests etc. help them bridge
the social interaction gap.

37. Chris Brogan
• Spend 20 minutes a day
observing your network.
• Spend 10 minutes a day
cultivating new relationships.
• Use an organized contact
management system to manage
relationships, not just keep
contact info.
• Deliver two to three times as
much value as you ask from your
network. This keeps people eager
to be helpful when the time
comes that you need them.

38. Na’aseh v’nishmah

39. CHEVRUTA:
Create your own strategy

40. GROUNDSWELL’s P.O.S.T.
1. PEOPLE: Identify audience(s)
2. OBJECTIVES
– What are you goals and
objectives for this audience?
– What are your audience’s
goals?
3. What is the STRATEGY to reach
these goals?
4. Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!

43. John Fitch’s Steam Engine

44. John Fitch’s Steam Engine