Las vegas preferred plan presentation boards

1
DOWNTOWN LAS VEGAS MASTER PLAN
PUBLIC OUTREACH #4 | PREFERRED PLAN | MARCH 9TH, 2016
IN ORDERTO BETTER ANTICIPATE GROWTH AND CHANGE,THE STUDY AREA WAS EXPANDED.
STUDY AREA & PROCESS
WHERE ARE WE RIGHT NOW?
More than 4X the Area of the
Centennial Plan, the Study Area
encompasses some 4.3 square miles
of land, addressing several key issues:
Historic Neighborhoods traditionally
considered the core of Downtown
need to be strengthened through
development controls and investment
in community oriented amenities that
make Downtown more livable.
Key growth areas such as the
Cashman District, 18B Arts District,
Medical District, Symphony Park and
Historic Westside all need special
incentives to reach their full potential
as functional mixed use districts. These
growing areas will all support and
augment the experience of Downtown,
improved connectivity to them will be
catalytic to the local economy.
Spheres of influence support the
Downtown core while benefiting from
increased services and improved
mobility into and out of Downtown.
These areas need help to preserve
neighborhood character while attracting
investment along key streets and
mobility corridors leading in and out of
Downtown.
LETS GO
BUILD IT!!
OCT. 2014 JAN. 2015 APR. 2015 JUN. 2015 AUG. 2015 NOV. 2015
NOV/DEC. 2014 FEB. 2015 MAY. 2015 JUL. 2015 OCT. 2015
KICK OFF
STAKEHOLDER
INTERVIEWS
2 COMMUNITY
OUTREACH
EVENTS
- BACKGROUND
ANALYSIS
2 COMMUNITY
OUTREACH
EVENTS
- FINAL PLAN
FINAL OPEN
HOUSE
2 COMMUNITY
OUTREACH
EVENTS -
VISIONING
VISION PLAN 2 COMMUNITY
OUTREACH
EVENTS -
ALTERNATIVE PLAN
ESC MEETING
ESC MEETING BACKGROUND
REPORT
CONCEPT PLAN
DEVELOPMENT
ALTERNATIVE PLAN
DEVELOPMENT
2 COMMUNITY
OUTREACH
EVENTS -
PREFERRED
PLAN
WE ARE HERE!
MAR. 2016
2000 CENTENNIAL PLAN
*Images and proposals are for illustrative purposes only.

2
Downtown Las Vegas has its share of challenges that must be addressed in future plans.
REALITIES
LACK OF SUFFICIENT INVESTMENT
POVERTY AND HOMELESSNESS
HIGHER HOUSING VACANCY RATES
LACK OF PARKS AND OPEN SPACE
OVERABUNDANCE OF VACANT LAND
= 5% below poverty level
In 2014 around $500 million in
committed projects were located in
the Downtown Study area. This is
a small percentage of investment
when compared to many upcoming
cities. For example, in Downtown
Detroit investment is 4X more
than in Las Vegas for a similar
population, which implies the need
for incentives to promote growth.
Poverty Rates in Downtown Study
Area are 200% more than Clark
County, implying the need for more
social services in Downtown.
Only 1% of land is given to parks
and open space in the Downtown
study area. This implies the need for
additional open spaces of all kinds
that create a network of parks,
plazas, and green streets.
250 acres of vacant land accounts
for 11% of the total Downtown
study area. So much area implies
the need to focus development
in clusters that maximize impact
where appropriate.
Housing Vacancy Rates in the
Downtown Study Area are 300%
more than that of Clark County,
which implies that affordability and a
lack of housing diversity are issues
that need to be addressed in future
planning efforts.
Housing Vacancy Rates
= 1 acre of parkland per 10,000 residents
Percentage of vacant land in
Downtown Las Vegas
VACANT LAND
US dollars planned for Downtown
redevelopment in 2014
*Images are for illustrative purposes only.

3
NEEDED IMPROVEMENTS
SYMPHONY PARK BRIDGE
SOUTHERN NEVADA LIGHT RAIL VISION
MONORAIL / URBAN GONDOLA
DOWNTOWN CIRCULATOR
EXPANDED BIKE NETWORKS /TRAILS
PEDESTRIAN BRIDGES
SC2 COMPETITION WINNERS
MOBILITY SURVEY
FREEWAY IMPROVEMENTS
A study to link Symphony Park to Downtown via a pedestrian, bicycle and vehicle bridge.
Alternative alignments include Lewis and Bridger Avenues.
CHARLESTON BLVD CORRIDOR
A study to transform Charleston into a multi-modal “complete street.” The 8 lane right-of-
way is narrowed to 6, with new transit and bike lanes, improved sidewalks and increased
tree canopy.
The City of Las Vegas is engaging in a number of planning initiatives that will profoundly impact Downtown Las Vegas.
A study to determine the viability or a 26 mile light rail link between a proposed regional
park & ride at Town Center Drive to the West, and the Bonneville Transit Center to the
East.
A cost / benefit study that investigates extending the monorail system to serve
Downtown while improving linkages to the Airport and UNLV. Technologies include a
people mover, aerial tram, and / or urban gondola.
A proposal for reinstatement of the Downtown circulator which served Downtown in the
pre-recession era. Rubber tire service allows maximum flexibility / frequency and could
serve day time workforce as well as local tourists.
A number of studies are currently looking at the viability of increased bike access and
services, including a network of protected bike lanes. A bike share program is scheduled
to begin operation in August 2016.
Two proposals study the viability of resolving conflicts between pedestrians and other
vehicles through grade separation: a pedestrian bridge at the intersection of Sahara and
Las Vegas Blvd has the potential to act as a district gateway, and the Symphony Park
pedestrian Bridge which will address the physical barrier of the train right-of-way.
Funded by a grant from the U.S. Economy Development Administration, the City
engaged in an “ideas” competition studying future visions for the City. In particular, 3
schemes have attracted particular interest. They are: “Build a better Las Vegas” (http://sh-
architecture.com/portfolio/uarrc); “NEXT Revitalization + Urban Innovation” (http://www.
sc2lasvegas.com/ ); and “the Cashman Battery” (http://www.genslerlvsc2.com).
Thousands of residents have responded to a survey about future mobility. 94% said they
would use light rail, and 57% said they would like to see more bike lanes in Downtown.
Currently 91% of all trips are by car.
Roughly $2.9 Billion will be invested in the coming years into future improvements to the
freeways surrounding Downtown, including freeway interchanges, ramps, and pedestrian
bridges.
CONCEPTUAL PROPOSAL “A”
CHARLESTON BLVD LOOKING WEST AT BRUCE ST. - EXISTING
SOUTHERN NEVADA LIGHT RAIL VISION
DOWNTOWN MONORAIL ALTERNATIVE
DOWNTOWN CIRCULATOR - 6 MILE LOOP DOWNTOWN CIRCULATOR - BUS (ILLUSTRATIVE ONLY)
CHARLESTON BLVD LOOKING WEST AT BRUCE ST. - PROPOSED
CHARLESTON LIGHT RAIL CORRIDOR CONCEPT
URBAN GONDOLA LAS VEGAS MONORAIL TO DOWNTOWN
MULTI-USE TRAILS
PEDESTRIAN CONNECTIVITY TO SYMPHONY PARK
DOWNTOWN BIKE SHARE PROGRAM
PROPOSED CIRCULAR PEDESTRIAN BRIDGE - SAHARA / LV BLVD
PROPOSAL OF “BUILD A BETTER LAS VEGAS” PROPOSAL OF “NEXT” PROPOSAL OF “THE CASHMAN BATTERY”
POP-UP MEETINGS & MOBILITY SURVEY MOBILITY SURVEY RESULTS
REGIONAL FREEWAY IMPROVEMENTS FREEWAY MAINLINE IMPROVEMENTS
CONCEPTUAL PROPOSAL “B”
*Images and proposals are sourced from: M. Janssen, P.E. PTOE., CLV Public Works, Citywide Strategic PlanTransportation Priority Update; B. Wiegand, etc., UARRC-Build a better Las Vegas; assemblageSTUDIO + Stalk,NEXT Revitalization + Urban Innovation; Gensler, the Cashman Battery

4
PRIMINGTHE MARKET
While continuing to rebound from the Great Recession, Downtown Las Vegas has shown potential for a major building boom in
the next 20 years. Growth sectors include:
PREFERRED SCENARIO: SUPER AGGRESSIVE
*ASSUME THE AVERAGE SIZE OF ONE HOUSING UNIT RANGES FROM
800 SQ. FT. TO 1,200 SQ. FT. BASED ON THE SPECIFIC HOUSING TYPES
3.7M SF
TOTAL
11.8 M SF
TOTAL
RESIDENTIAL
6.9M SF
(6,500 Units*)
RETAIL & RELATED
700K SF
HOTEL & GAMING
OFFICE
INSTITUTIONAL
INDUSTRIAL / FLEX
515K SF
2.1M SF
1.2M SF
339K SF
DEVELOPMENT PROJECTIONS
HOUSING: Growth potential exists for mid-rise housing that
provides greater affordability for young families. Housing
of moderate scale with access to transit and open space is
particularly important. Townhouses, flats, and multi-family units
are all in demand.
RETAIL: An urban format grocery store, drugstore or urban multi-
level format retailer along with neighborhood-serving retail will
drive future growth in Downtown.
OFFICE: High tech campus style developments as well as
limited “Class A” high-rise office will add to the job base of
Downtown Las Vegas.
GAMING +TOURISM: Gaming will remain an important part
of the local economy, further opportunities are projected in
spin-offs of the gaming industry such as conventions, business
hotels, tourist booking and management, cultural and culinary
tourism.
INSTITUTIONAL + CIVIC: The expansion of the Medical
District will create opportunities for economic spinoffs in Bio-
Tech + Manufacturing. New institutions including a Downtown
campus with other institutions for robotics, film production, and
other creative arts could complement Downtown.
INDUSTRIAL R&D: Adaptive use of warehouse buildings
and some new “flex” developments will accommodate the
changing nature of the modern workplace in the creative age.
THE DOWNTOWN MARKET AREATODAY:
Downtown Las Vegas remains the historic core of the valley;
in addition to the gaming industry, Downtown hosts a large
professional service sector, and an emerging economy in high-
tech, e-commerce, and the arts.
TRENDS:
Workers now seek a live/work/play environment. The funky
nature of Downtown with its walkable blocks, bars, restaurants,
and creative businesses are a perfect canvas for growth.
Successful cities plan for the future by:
• Removing administrative hurdles
• Establishing local entrepreneurship programs
• Focusing on locally controlled incentives
• Launching an economic development capital fund
THETHREE SCENARIOS
The three scenarios (conservative, moderate and aggressive)
as shown on the left were developed as a result of trends
including the diversification of the post recession economy, the
role of Downtown as a tourist destination, and the increased
levels of collaboration between business and government in
Downtown.
11.8 MILLION SF
IS EQUIVALENT TO
JUHL LOFTS X 30
The super aggressive scenario is
based upon a number of incentives
and investments, including 1)
creating streamlined governance
through expedited approvals
and form based coding that will
clarify the city’s expectation for
development; 2) targeted land
assembly and redevelopment
zones for public and private
investment; 3) creation of a district
wide business improvement
district (BID); 4) investment in
infrastructure including public
streets and open space networks,
and 5) creation of key partnerships
with educators, major sports, cultural
institutions, and major businesses to
promote investment in downtown.
It is thought these strategies could
triple market demand over the next
20 years.
* ASSUME THE GROSS BUILDING SQUARE FOOTAGE OF JUHL LOFT
APPROXIMATES TO 400,000 SF.
• The total amount of conceptual development
based on super aggressive scenario is
approximately 12 million sq. ft.
• Roughly 60% of future development is
anticipated to be residential. This includes
approximately 6,500 dwelling units,
encompassing townhomes, duplexes,
workforce, live/work lofts, and special housing
types (i.e., senior, student, and temporary
housing.) The conceptual housing yield is
approximately 150% of the “aggressive” market
projection.
• Around 10% of future development will be
commercial uses, of which approximately
700,000 sq. ft. is retail and related uses (33%
lower than the “aggressive“ scenario.) New
hospitality development is around 515,000 sq.
ft., including resorts & casinos, business and
boutique hotels. This sector is around 50%
lower than the “aggressive“ market projection
though it could be counterbalanced by a higher
housing unit development in the future.
• Approximately 21% of future development is
employment, around 2.5 million sq. ft., including
professional office, Class-A office, R&D
incubators, and light manufacturing flex.
• 11% of the development is expected to be civic
and institutional, approximate 1.2 million sq. ft.,
including public/semi-public facilities, university-
related facilities, vocational school, and K-12
campus.

5
EXTENSIVE OUTREACH
Stakeholder interviews, public outreach workshops, and online polls determine the best course of action for our work.
100+
STAKEHOLDER INTERVIEWS
10
CITY COUNCIL MEMBER & EXECUTIVE
STEERING COMMITTEE MEETINGS
2,400
COMMUNITY OUTREACH PARTICIPANTS
20,000
WEBSITE VISITS
900 SHARES VIA SOCIAL MEDIA
(EMAIL, FACEBOOK, LINKEDIN, & TWITTER)
63%
PREFERRED
OPTION 3
STAKEHOLDER HIGHLIGHTS
KEYTHEMES IMPORTANTTOTHE COMMUNITY
Glad I didn’t give up.
We persevered.
A safe bike friendly
city.
Don’t let
perfection stand in
the way of great.
“
“
“
“
”
”
”
”
- Marilyn Gillespie
- Dave Swallow
- Melissa Petersen
It’s a place to call
home.
”
“
- Paco Alvarez
An all-inclusive (including
the disadvantaged in the
community) plan that is
truly comprehensive.
”
”
“ “
- Arnold Stalk
- Rich Worthington
“A city here our leaders are
able to thrive and take us
into the future – creating
global citizens.
”- Sallie Doebler
“ “
”
- Mel Green
- Chris Ramirez
Go from food
justice to food for
Mars.
“
”- Richard Passo
”
”
“
“
- Steve Clarke
- Michael Cornthwait
We want to transform
the city because we want
to stay here - its unique
like no other.
Arts District for the
locals.
“Robbin from the Hood – public
works project fees fund what
they do here.
”A vibrant, energized,
developed urban core
that strikes a balance
between a connection to
the Millennials and other
younger generations while
at the same time respecting
tradition, and historical
development of older
generations.
“
” - Ken Evans
Get out of the way of
good development.
A true city, large
population growth.
Finally a Main Street
that is even better
than Bedford.
”- Polly Weinstein
The City needs to
be accountable and
perhaps only an
outside consultant
can suggest a way
forward.
Las Vegas: it’s
time.
- Zach Conine
Promote GAMING
/ TOURISM in
Downtown First
Options around
MOBILITY
A BRANDING
and MARKETING
CAMPAIGN
Coordinate SERVICES
for the HOMELESS
Standards for
RENEWABLE ENERGY
PEOPLE are
PASSIONATE about
Downtown
Create more PARKS
and GREEN STREETS
Provide HOUSING
/ COMMUNITY
AMENITIES
Mix of RETAIL and
ENTERTAINMENT
Focus on
EDUCATION
“BYTHE NUMBERS“
1
2
3 CENTERS OF
EXCELLENCE
CULTURAL
CAPITAL
LIFESTYLE
HUBS

6
VISION + GOALS
From the excitement of gaming to historic neighborhoods, the vitality of the Arts District and the creative wave of technology
entrepreneurs, the growing Medical District and live events, Downtown Las Vegas is the vital heart of one of the most diverse
and compelling cities in North America.
Downtown Las Vegas is where
it all began and continues to
evolve.
A creative collaboration between
residents, businesses and
visitors, it welcomes diversity,
entrepreneurship, and fosters
pride, always looking toward the
future.
DOWNTOWN
LAS VEGAS
REINVENTED
WHAT ARE DTLV’S CORE VALUES?
TASTEFUL
CITY
Cultured
Brash
Ingenious
PROGRESSIVE
CITY
Insightful
Accomplished
Focused
ENTERTAINING
CITY
Spectacular
Inspired
Seductive
LOCALIZED
CITY
Vibrant
Energetic
Courageous
VISIONARY
CITY
Disciplined
Informed
Driven
ARTFUL
CITY
Exuberant
Youthful
Thoughtful
ACTIVE
CITY
Invigorating
Surprising
Enticing
THE
VISION STATEMENT
GOALS FORTHE PLAN DEVELOPEDTHROUGH EXTENSIVE PUBLIC OUTREACH
URBAN LIFESTYLE | MIXED USE | TRANSIT HUB | HIGHER DENSITY
| INFILL & REDEVELOPMENT
INNOVATION DISTRICT | TRANSIT ORIENTED DEVELOPMENT |
PEDESTRIAN & BIKE CONNECTIONS | MULTIPLE ACCESS | PUBLIC
REALM IMPROVEMENTS
NET-ZERO ENERGY USAGE | PHOTOVOLTAIC PANELS | | DISTRICT
AMBIENT LOOP | PLUG-LOAD MANAGEMENT | THERMAL
STORAGE
CENTRAL PARK | EVENT PLAZAS | POCKET PARKS | COMMUNITY
GARDENS | PLAY COURTS | TRAIL CONNECTIONS | THERMAL
COMFORT
RENAISSANCE ZONE | DOWNTOWN BID | ECONOMIC
DEVELOPMENT CAPITAL FUND | STREAMLINED APPROVAL
PROCESS | COMMUNITY BENEFIT PROGRAM
MODERN ART MUSEUM | ART GALLERIES | CELEBRATIONS &
FESTIVALS | LIVE CONCERTS | SPORTS EVENT | FARMERS MARKET
GAMING & HOSPITALITY | CREATIVE & TECH | MEDICAL &
HEALTH CARE | CULTURAL TOURISM | ROBOTICS | CENTERS OF
EXCELLENCE | JOBS | EDUCATIONAL OPPORTUNITIES
MIXED USE
HUBS
SEAMLESS
CONNECTIONS
DIVERSIFIED
ECONOMY
LOCAL RETAIL | BOUTIQUES | DAILY SERVICES | GROCERIES |
CAFES | RESTAURANTS | CIVIC FACILITIES
DISTINCT DISTRICTS | DESIGN GUIDANCE | MULTI-USE
GATHERING SPACES | WAYFINDING | PUBLIC ART
ACCESSIBLE
SERVICES
COMMUNITY
RESILIENCE
ABUNDANT
ENTERTAINMENT &
CULTURE
VITAL
PLACES
GREEN
NETWORK
SMART
MANAGEMENT

7
PREFERRED SCENARIO
PROPOSED LAND USE MIX
YIELD SUMMARY BY LAND USETYPE
LAND USE GROSS FLOOR AREA (SF)
RESIDENTIAL 6,889,500
(Dwelling Units) 6,471
COMMERCIAL 1,214,500
RETAIL 699,500
HOSPITALITY 515,000
EMPLOYMENT 2,456,000
OFFICE 2,117,000
R&D 339,000
CIVIC & INSTITUTIONAL 1,219,500
CIVIC 260,500
INSTITUTIONAL 745,000
K-12 EDUCATION 214,000
TOTAL BLDG AREA (GSF) 11,779,500
OPEN SPACE
NEW PARKS 24 (AC)
NEW GREEN STREETS 30 (MI)
CONCEPTUAL DEVELOPMENT LAND USE MIX
RESID
EMPL
21%
CIVIC & INSTI
10%
COMMERCIAL 1,214,500
RETAIL 699,500
HOSPITALITY 515,000
OFFICE 2,117,000
R&D 339,000
CIVIC & INSTITUTIONAL 1,219,500
CIVIC 260,500
OPEN SPACE
NEW PARKS 24 (AC)
NEW GREEN STREETS 30 (MI)
RESID
59%COMM
10%
EMPL
21%
CIVIC & INSTI
10%
Based upon outreach from online polling and face-to-face interactions, the preferred scenario combines the transportation
framework of “Lifestyle Hubs” (Option 2) with the investment strategies of “Centers of Excellence” (Option 3).
LOOKING FROM THE STRATOSPHERE TOWER
HISTORIC WESTSIDEMEDICAL
SYMPHONY PARK
CIVIC & BUSINESS
CASHMAN
FREMONT EAST
FOUNDERS
18B ARTS
SYMPHONY
PARK
A CULTURAL AND LIVING DISTRICT BETTER CONNECTED TO
DOWNTOWN
1
CIVIC &
BUSINESS
A DOWNTOWN CORE AND MORE2
18B ARTS A REGIONAL SHOWCASE FOR THE ARTS AND A
COMMUNITY OF DIVERSITY
3
FREMONT
EAST
IMPROVED AFFORDABILITY, SAFETY AND AMENITY4
8 CASHMAN A COMMUNITY OF ENTREPRENEURS ANCHORED BY
SPORTS, AND CULTURE
FOUNDERS A HISTORIC NEIGHBORHOOD OF DOWNTOWN
AUGMENTED WITH TRANSIT
5
THE CENTER OF RESEARCH, EDUCATION, AND
HEALTHCARE FOR SOUTHERN NEVADA
MEDICAL6
HISTORIC
WESTSIDE
A REVITALIZED AND DIVERSE HISTORIC NEIGHBORHOOD7
76
1
2
8
4
5
3
CHARLESTON BLVDCHARLESTON BLVD
ALTA DR
WASHINGTON AVE
BONANZA RD
FREMONT ST
CASIN
O
CRT
BLVD
3RD
ST
M
AIN
ST
6TH
ST
LAS
VEG
AS
BLVD
CARSON AVE
CHARLESTON BLVDCHARLESTON BLVD
ALTA DR
WASHINGTON AVE
BONANZA RD
FREMONT ST
CASIN
O
CTR
BLVD
M.L.K.BLVD
M.L.K.BLVD
3RD
ST
M
AIN
ST
6TH
ST
LAS
VEG
AS
BLVD
CARSON AVE
MARYLANDPKWY
MARYLANDPKWY
LEGEND
Single
Fam
ily
H
om
e
Professional
O
ffice
Class-A
O
ffice
R&
D
Incubator
M
edicalO
ffice
/
Lab
M
edicalSupple
M
anufacturing
M
useum
G
allery
Creative
O
ffice
/
M
akerSpace
RESID
EN
TIAL
O
FFICE
RELATED
CO
M
M
ERCIAL
CIVIC
/
IN
STITUTIO
N
AL
D
uplex
/
Tow
nhom
e
W
orkforce
/
Affordable
H
ousingLive/w
ork
Lofts
above
shops
H
igh-rise
Apartm
ents
w
/parking
podium
StudentH
ousing
Cafe
/Restaurants
/Bars
Convention
Ctr.
Service
Retail
RepertoryTheater
LocalEntertainm
ent
Com
m
unity
/SeniorCtr.
H
otel/Resort
VocationalSchool
U
niversity-related
K-12
Education
Stadium
SeniorH
ousing
Tem
porary
H
ousing

8
24 AC 7 LINEAR MILES 15 LINEAR MILES 15 AC
48 LINEAR MILES48 AC 245 AC45 LINEAR MILES
685%200% 300% 1600%
COMMUNITY BENEFITS
SOCIAL & ECONOMIC BENEFITS
960,000 SF OF
EDUCATIONAL FACILITIES
FOR LEARNING & OCCUPATIONAL TRAINING
739,000 SF OF
NEW RETAIL & SERVICES
2,500 UNITS OF
AFFORDABLE HOUSING
CLOSE TO TRANSIT
ASSUME 40% OF HOUSING UNITS ALL WITHIN 5-MIN WALK OF TRANSIT
16,000
PERMANENT JOBS GENERATED
SOURCE: THE INSTITUTE OF TRANSPORTATION ENGINEERS (ITE) & THE URBAN
LAND INSTITUTE (ULI)
ENVIRONMENTAL BENEFITS
ENVIRONMENTAL BENEFITS
COMMUTE MODE SPLIT FOR DOWNTOWN RESIDENTS
2035 TARGETEXISTING
PUBLIC REALM IMPROVEMENT
PARKS +
PLAZAS
TREE
CANOPY
1% 11% 74% 14% 5% 20% 50% 25%
When implemented, the Plan will provide tangible benefits to the Downtown community. These include significant economic,
social, and environmental improvements in district performance.
COMMUNITY RESILIENCY
50% OF
DOWNTOWN ENERGY
PROVIDED BY
GREEN POWER
The ability to get around by bicycle
expands the reach of the transportation
network while providing much needed
alternatives to the automobile for short
trips within downtown, as well as
recreational biking trails to regional open
spaces.
Parks and open spaces are essential
to urban life. They provide a place for
recreation, cool the ambient temperature,
and provide a meaningful respite from the
city. The Masterplan envisions a diversified
complement of open spaces that promote
a higher quality of life for residents,
workers, and visitors to DTLV.
Pedestrian areas are also greatly
expanded from new and expanded
sidewalks within urban areas to walking
and running trails along the train right of
way and beyond.
Trees are a real need in DTLV. “Urban
heat island” is most effected by the lack
of tree canopy within the CBD, where
tall buildings and reflective materials are
most prevalent. The Masterplan calls for
a significant increase of drought tolerant
trees lining most major streets. The
cumulative effect of these plantings can
significantly reduce ambient temperature.
BIKE
NETWORK
URBAN
TRAILS
EXISTING EXISTING EXISTING EXISTING
PROPOSED PROPOSEDPROPOSED PROPOSED
SOURCE: THE INTEGRAL GROUP
SOURCE: FEHR & PEERS
SOURCE: THE INTEGRAL GROUP
75%
WASTE
DIVERTED FROM
LAND FILLS

9
WHAT IS A MIXED USE HUB?
FREMONT EAST MIXED USE HUB W/ 5-MIN WALKING RADII COMMUNITY SPORTS PARK & SCULPTURE PARK ALONG UPRRMAIN ST. STREETSCAPE IMPROVEMENT
COMMUNITY CTR.
PLAY FIELDS
MEDICAL CLINIC
SHELTER/TEMP. HOUSING
CONTINUING EDUCATION /
TRAINING SCH.
SENIOR CTR.
POLICE SUBSTATION
POST OFFICE
CORNER RETAIL / RESTAURANTS
URBAN FORMAT GROCERY
STORE & PHARMACY
TRANSIT STATION
NEIGHBORHOOD PARK
A MIXED USE HUB is a type of
development that can meet that challenge.
Typically configured in a compact area of 4 to
10 city blocks, mixed land uses, open spaces,
and transit access are all offered in close
proximity. Key features of a mixed use hub
include:
• Mix of Housing Options: required balance of
affordable, market rate, and luxury options
• Employment Opportunities: nearby service,
professional, and skilled jobs
• Community Amenities: shopping, dining,
continuing education, daycare, convenience
retail services, community services
• Multi-ModalTransportation Options:
pedestrian oriented streets that accommodate
cars with public transit stops at the center of
the hub
• Multi-Functional Open Spaces: Casual or
“passive” uses amidst designated or “active”
uses that support athletics, special events,
relaxation, and natural ecology
• Cultural Events and Institutions:
Entertainment and cultural opportunities such
as galleries, small theaters, and public plazas
• Food & Beverage Offerings: Access to
healthy food and groceries that meet everyday
needs in addition to higher end dining and
beverage options
THE BENEFITS OF MIXED USE HUBS ARE NUMEROUS
Relative to the opportunities presented by the market, Downtown Las Vegas has a significant amount of open land. The
primary challenge is to find a way to cluster development that improves the quality of life, helps local businesses grow, while
stewarding resources most responsibly.
MIXED USE HUB CONCEPT
A TRANSIT HUB WITH COMMUNITY AMENITIES OPEN SPACE FOR OUTDOOR ACTIVITIES +
RELAXATION
A STREET AS A PUBLIC PLACE
BEFORE
AFTER
Trees, wide sidewalks, and other pedestrian amenities create an
“address” for people to spend time.
Clustering amenities around transit makes urban living more convenient
and community oriented.
Urban parks provide a respite from the City, and add character and
identity to urban neighborhoods.
AFTER AFTER
BEFORE BEFORE

10
STREETSTHAT WILL BENEFIT FROMTHIS APPROACH:
STREETS FOR PEOPLE
AUTO EMPHASIS STREET: CHARLESTON TOWARD S 13TH STREET TRANSIT EMPHASIS STREET: S MARYLAND PKWY TOWARD E BONNEVILLE
PEDESTRIAN EMPHASIS STREET: FREMONT STREET TOWARD S 11TH STREETBICYCLE EMPHASIS STREET: S MAIN STREET TOWARD W CALIFORNIA AVE.
Downtown Las Vegas, with its small blocks and pedestrian scale, has the opportunity to optimize the way people move around.
Expanding transit network, improved highway access, and complete streets in sum create a new experience.
LAYERED STREET CONCEPT TRANSIT SYSTEM CONCEPT
80
12’ 11’ 11’ 11’ 11’ 2’ 11’ 11’ 12’
92’
6’ 6’ 6’ 11’ 11’ 12’ 11’ 11’ 6’ 6’ 6’
92’
80
8’ 11’ 11’ 11’ 11’ 8’
60’
6’ 6’ 6’ 6’ 11’ 11’ 8’ 6’
60’
BIKE EMPHASIZED STREET: S MAIN STREET TOWARD W CALIFORNIA AVE.
81
5 MOBILITY & INFRASTRUCTURE ELEMENT
DOWNTOWN LAS VEGAS 2035 FINAL REPORT |
10’ 11’ 11’ 11’ 11’ 3’ 11’ 11’ 10’
89’
10’ 11’ 11’ 12’6” 12’6” 11’ 11’ 10’
89’
83
5 MOBILITY & INFRASTRUCTURE ELEMENT
DOWNTOWN LAS VEGAS 2035 FINAL REPORT |
3
6’ 6’ 11’ 11” 11” 6’ 6’
57’
12’ 11’ 11’ 11’ 12’
57’
Charleston will emphasize throughput of
cars and service vehicles with coordinated
signals while improving pedestrian and
bicycle safety with on-street parking and
widened sidewalks with trees.
S. Main Street will emphasize bike, transit,
pedestrian as well as local automobile
traffic, with the intent of creating a more
appealing and comfortable experience for
a wide variety of activities.
Improvements of Fremont Street focus
mostly on sidewalks, tree canopy, and
other pedestrian amenities that encourage
walking.
S. Maryland Parkway will convert some
automobile travel lanes to dedicated LRT
transit lanes as well as widen sidewalks to
promote pedestrian activity.
SECTION CUT
SECTION CUT
SECTION CUT
SECTION CUT
1
2
1
1 1
1
2
2 2
2
3
3 3
3
4
4 4
4
5
5 5
6
6 6
77
5
3
6
4 5
EXPAND SIDEWALK W/
STREET FURNITURE
EXPAND SIDEWALK W/
STREET FURNITURE
EXPAND SIDEWALK W/
STREET FURNITURE
PARKING LANE W/ SMART
METER
CONSISTENT PLANTING OF
CANOPY TREES
CANOPY TREES
BIKE SHARROW
CANOPY TREES
BIKE SHARROW
TWO-WAY BIKE LANE PAINTED BUFFER
TRAVEL LANE
TRAVEL LANE
PAINTED BUFFER TRAVEL LANE
LIGHT RAIL STATION &
ALIGNMENT
PAINTED BUFFER
ONE-WAY TRAVEL LANE MEDIUM IMPROVEMENT
TURNING ISLAND
SIGNAL IMPROVEMENT CONSISTENT PLANTING OF
CANOPY TREES
ACTIVE GROUND FLOOR USES
W/ OUTDOOR SEATING
PARKLET & BIKE CORRAL
XERISCAPE PLANTS 1
2
53
4
1
2
3 4 5
7
6
1 2 3 4 6
5
7
Streets need to be prioritized
to emphasize one mode over
another. This will allow more
efficient movement patterns
while improving safety and
expanding mobility choice.
Proposed street patterns are
described below.
Expanded transit systems
provide a variety of options
not currently available such as
expanded BRT and new LRT
services. These new systems
will widen mobility choice,
and improve safety.
BEFORE
BEFORE
BEFORE
BEFORE
AFTER
AFTER
AFTER
AFTER

11
A GREENER DOWNTOWN
Downtown Las Vegas has nearly the lowest percentage of open space of any major metro in North America!
Parks and play areas promote activity, and green streets reduce ambient temperature.
OPEN SPACE & RECREATIONAL FACILITIES CONCEPT BENEFITS:
TYPES OF OPEN SPACE
CENTRAL PARK
A central park can provide a key missing gathering place that will act
as a regional destination for major events, weekly market days, places
to rest and read a book or kick a soccer ball.
24 AC, 200%
INCREASE
OF NEW PARKS
& PLAZAS
30 LINEAL
MILES, 300%
INCREASE
OF NEW URBAN
TRAILS
OVERALL
INCREASE
OF OPEN SPACE
WITHIN DOWNTOWN TO
6% OF LAND AREA
COMMUNITY / REGIONAL PARK
These are large-scale public parks serve residents in a broader
region. New proposed parks include a Community Sports Park
and a Sculpture Park located on the vacant parcels or underutilized
properties along UPRR track.
NEIGHBORHOOD PARKS & LINEAR PARK
8-9 neighborhood parks associated with transit hubs serve nearby
residents and workers. New 3rd St. Linear Park with a consistent tree
canopy and designated bike lanes is converted from on-street parking
& a travel lane within the current street right-of-way.
POCKET PARKS / MINI PLAZAS
Several proposed urban plazas/mini parks are converted from vacant
and underutilized properties within the densely populated Downtown
core.
GREEN STREETS OFF-STREET TRAIL (ALONG UPRR TRACK)
Green streets are the arteries of the city, and need to accommodate
a wider variety of ways to move around. Tree canopy provides shade,
encourages walking, outdoor dining, reduces glare and lowers the
ambient temperature.
A walking and bike path along the railroad right of way will provide a
much needed connection between Downtown and the Strip, as well
as provide a much needed green recreational buffer along Symphony
Park frontage and the Central Business District.

12
CIVIC & BUSINESS DISTRICT
A DOWNTOWN CORE AND MORE.
SITE ANALYSIS
LOOKING FROM THE SYMPHONY BRIDGE
The Downtown core remains one of the
primary employment centers of the region. The
courthouses, legal and other professional services
that cluster in the core create a significant critical
mass of daytime activities that can be made more
vital and interesting by providing much needed
support amenities, additional commercial and
residential development, and better connectivity.
Vacant parcels and blighted properties especially
around City Hall and the RTC provide great potential
sites for mixed use buildings, predominantly
work force housing, and office with retail. A new
vocational school offering programs in digital
imaging, high tech manufacturing, service training,
and other support educational programs would be
a vital addition. Retail elements should include a
major downtown grocery, restaurants, and other
services.
More connections will be important to the
future transformation of the district. Expansion
of the transit system will include multimodal
hubs providing much needed options for travel
throughout Downtown. Linkages along and over the
Railroad ROW will better connect Symphony Park
and the new bridge will provide an iconic landmark
that will attract development.
The Railroad ROW could be transformed into a
community sports park and sculpture garden with
a linear hike / bike trail. The Third Street linear
park is imagined as a green walkable corridor
linking Downtown and the arts district. The 2 acre
DLV Event Center could be transformed into a
“Central Park” that retains its functionality as
a major entertainment venue, but can be made
more flexible and programmable as a community
gathering space. For example, a portion of the
space could be made into a grassy lawn with
temporary seating and canopy shade that would be
more useful as a passive open space for residents
and workers in the area during weekdays and non-
event times.
DEVELOPMENT NEEDS
Development Standards and Guidelines, Key Partnerships (DLV, Railroad, and
RTC)
CATALYTIC PROJECTS
Multimodal Transit (Central Park and RTC Station), Bridge over Railroad ROW,
Sports/Community/Sculpture Park and Trail along Railroad ROW, 3rd Street
Greenway, “Central Park” Conversion/Renovation, Wayfinding and Streetscape,
Bike Share
TOTAL GLA
• Residential: 1,022,500 GSF / 968 DU’s (Live/Work, Mid-rise/High-rise
Workforce Housing)
• Hotel: 207,000 GSF (200-room Business Hotel)
• Retail: 200,000 GSF (Bars, F+B, Grocery, Movie Theater)
• Office: 1,196,000 GSF (Class-A, Professional, Creative Office)
• Institutional: 76,000 GSF (Vocational School)
• Open Space: 653,000 GSF (Community Garden, Sports Park, 3rd Street
Linear Park, Pocket Parks)
PROPOSAL
LOOKING FROM THE SYMPHONY BRIDGE
CITY HALLJUHLJTC BTC NEW
PORT
ICE HOUSE COUNTY
GOV. CTR.
CASINO CTR BLVD
MAIN ST
U
PRR
R.O
.W
LARGE SURFACE PARKING
LOT - POTENTIAL
REDEVELOPMENT SITE
VACANT
PARCEL
POTENTIAL
REDEVELOPMENT
SITE
POTENTIAL
REDEVELOPMENT SITE
POTENTIAL
REDEVELOPMENT SITE
DISTRICTING CONCEPT + PROPOSED PROGRAMS
MIXED USETRANSIT HUB
CIVIC CORE
PROGRAMS:
• BTC + Bike Station
• High-rise Residential
Condos
• Live-work Lofts
• Service Apartments
• Anchored Theater
• Urban Format Grocery +
Pharmacy
• Linear Park
• Convenience Retail
• Food & Beverage
PROGRAMS:
• City Hall + Gov. Facility
• Class-A Office
• Vocational School
• Business Hotel
• Event Plaza
• Cafe & Convenience Retail
OFFICE & RETAIL CORRIDOR
OFFICE & RETAIL CORRIDOR
PROGRAMS:
• Professional Offices
• Class A Offices
• Retail & Restaurants
• Public / Semi-Public
Facilities
• Streetscape improvement
INNOVATIVE CORRIDOR
COUNTY GOVERNMENT CENTER
AMENITY BELT
AMENITY BELT
PROGRAMS:
• Tech Headquarters
• Research Incubators
• Collaborative Spaces
• Community Sports Park
• Sculpture Park
• Bike Trail
PROGRAMS:
• County Gov. Ctr.
• Amphitheater
• Bike & Pedestrian Bridge
PROGRAMS:
• Cafe, F&B
• Creative Studios
• Fitness Club
• Art Galleries
• Community Garden
• Urban Plaza & Pocket
Park
1
2
3
4
5
6
7
8
(Dwelling Units) 968
COMMERCIAL 407,000
RETAIL 200,000
HOSPITALITY 207,000
CLASS A OFFICE 1,196,000
R&D INCUBATOR 339,000
CIVIC & INSTITUTIONAL 76,000
OPEN SPACE
NEW PARKS 16 (AC)
ND PARK, COMM PARK, COMM 15
LINEAR PARK 1
GREEN STREETS 7.9 (MI)
RESID
34%
COMM
13%
EMPL
50%
INSTI
3%
Provide ample community amenities on
the ground floors of mixed-use projects to
create a urban life style
Expand the bicycle network and promote
a bike share program
Create an enriched environment through
crosswalk/streetscape enhancements,
public art, and signage
Infill and redevelopment of vacant parcels
and blighted properties around the City Hall
& the BTC to add density to the core and
provide housing/office spaces
Build a vocational school on the current
surface parking lot with a pedestrian
linkage to the Symphony Bridge
Transform the large vacant parcel along the
track into a community sports park and
sculpture park to enhance the adjacent
property values
Build 3rd St. Linear Park as an activity
corridor linking the Central Park and 18B
Arts District providing a shaded outdoor
space
Infill urban plazas, pocket parks, and
community gardens to provide a variety of
outdoor gathering spaces
CIVIC CORE
COUNTY GOV. CTR.
INNOVATIVE CORRIDOR
1
2
3
4
5
6
7
8
CITY HALL
DEVELOPMENT STRATEGY + YIELDS
STRATEGY SUMMARY CONCEPTUAL DEVELOPMENT YIELDS

13
18B ARTS DISTRICT
POTENTIAL
REDEVELOPMENT SITE
POTENTIAL
REDEVELOPMENT SITE
POTENTIAL
REDEVELOPMENT SITE
THE ARTS FACTORY THE PAINT
BRUSH
MAKERS &
FINDERS
LOCAL STORES,
ART GALLERIES
VELVETEEN
RABBIT
CASINO CTR BLVD
MAINST
CHARLESTON BLVD
SITE ANALYSIS
LOOKING FROM THE ARTS FACTORY
ARTIST VILLAGE
“MAKER”VILLAGE
“MAKER”VILLAGE
SENIOR VILLAGE
MAIN ST. COMM. STRIP
MAIN ST. COMM. STRIP
SENIOR VILLAGE
PROGRAMS:
• Transit Station + Plaza
• Contemporary Art Ctr.
• YMCA
• Outdoor Recreation
• Student Housing
• Preschool
• Mid/High Rise Residential
Condos
PROGRAMS:
• Live/Work Space
• Artist Lofts
• Cafe
• Gallery Spaces
• Outdoor Gathering
Spaces
UNIVERSITY VILLAGE
UNIVERSITY VILLAGE
PROGRAMS:
• UNLV Student Ctr
• School of Sustainability
• Robotics + Aerospace
Engineering
• Design + Fine Art
• Business + Gaming
• Hospitality
• Filming
PROGRAMS:
• Collaborative Spaces
• Work Shops
• Incubator Spaces
PROGRAMS:
• Veteran Housing
• SRO/Temp Housing
• Senior Housing
• Community Center
PROGRAMS:
• Bars & Restaurants
• Home Furniture
• Antique
• Local Stores
ARTIST VILLAGE
Increase the number of parks
and create multi-use outdoor
gathering spaces
Create sub-districts to attract
a more diverse creative working
class and diversify the economy
Infill mid/high-rise condos
around the transit station to
increase density
Create a transit plaza to promote
mixed-use surrounding the station
Promote active uses on the
ground floor surrounding the plaza
Maintain and enhance existing
F&B, galleries, and local stores
along Main St.
Enhance the streetscape &
crosswalk on Charleston, Main &
Casino Ctr Blvd
Expand the bicycle network
to Improve the overall biking
experience
1
2
3
4
5
6
7
8
1
3
4
7
8
4
5
6
2
COMMERCIAL 80,000
RETAIL 80,000
EMPLOYMENT 321,500
OPEN SPACE
NEW PARKS 4.9 (AC)
GREEN STREETS 2.9 (LN MI)
RESID
55%
COMM
3%
EMPL
14%
INSTI
28%
A REGIONAL SHOWCASE FORTHE ARTS AND A COMMUNITY OF DIVERSITY.
The Arts District is the creative heart of the city. The
local stores, art galleries, and artists in residence are
compelling and memorable elements of Downtown.
However, their impact is limited in scale. Using the
underutilized and raw land especially along Casino
Center, 3rd Street and Las Vegas Blvd., smart
investments could promote walkability, safety, and
sustainability, a more critical mass of artists and art
related services that amplify the artists “brand” in
the district, while providing much needed affordable
housing and services for the community.
Development protections and improved services
could strengthen existing corridors of creative uses,
especially along Main and Charleston. New clusters
of development can create places that encourage
“makers” of all interests including artists, students,
food producers, designers, and entrepreneurs.
Mixtures of uses around transit, artist oriented
housing and creative spaces that adjoin it, a
university village that promotes study of the arts
and humanities, a “maker” village that attracts
entrepreneurs, and senior and veterans housing
that cares for the community at large.
PROPOSAL
LOOKING FROM THE ARTS FACTORY
DEVELOPMENT NEEDS
District Land Assembly, Coordinated Infrastructure Investment, Development
Standards and Guidelines, Forming Key Partnerships (UNLV, Arts Community,
and Transit Authority)
CATALYTIC PROJECTS
Multi-modal Transit (Arts District LRT station), Charleston Complete
Streetscape, Museum of Contemporary Art, Artists Green and Demonstration
Garden, Local Art Gallery and Makers Village, K-12 School of the Arts, Bike
Share
TOTAL GLA
• Residential: 1,314,000 GSF / 1,172 Housing Units (Live Work Lofts, Mid-rise/
High-rise Condos, Veterans Housing, Student Housing, Temporary Housing)
• Retail: 80,000 GSF (Food and Beverage, Services)
• Office: 321,500 GSF (Creative Office, Incubator Space)
• Civic and Institutional: 676,000 GSF (Art Museum, YMCA, Student Center,
Classrooms, K-12 school)
• Open Space: 212,000 GSF (Creative Green, Event space, Student Quad,
Transit Plaza)

14
SYMPHONY PARK DISTRICT
A CULTURAL AND LIVING DISTRICT BETTER CONNECTEDTO DOWNTOWN.
SITE ANALYSIS
LOOKING TOWARD THE SYMPHONY PARK
Symphony Park has had success in creating a
brand for itself in terms of culture through the
Smith Center and Children’s Museum. Adjacent
Development such as the Ruvo Center for Brain
Health and the World Market Centers, as well as the
Las Vegas Outlet Shops all have levels of success
but very little connectivity or shared experiences
between them for major portions of the year. A
repertory theater and 500 seat performance hall for
chamber music, small dance events, etc. as well as
a performing arts school for music and dance could
create a hub for performance that complements the
Smith Center, while amplifying its impact on the
community.
Significant residential population can act as a buffer
to the railroad tracks and support performers who
want to live and work in the area. A community
eatery could be located here, with indoor/outdoor
seating under canopy shade. Apartments, and lofts
oriented toward performers and artists, along with
amenities such as service retail, and sculpture/
art walk. A mixed use neighborhood; along the
north side of Symphony park, could bring high-end
housing, in both high and mid-rise formats, with
ground floor fine dining and service retail.
Other key land use additions that would augment
the district include a research and learning hub near
the Ruvo center, a hotel and conference center that
could fill a niche for business oriented activities and
conferences that complement the World Market
Center, Downtown Core, and other business
activities throughout Downtown Las Vegas.
Improved connections across the tracks and along
them provide the opportunity for the perception
of Symphony Park to become much more closely
integrated to the point where it simply becomes an
extension of downtown. Expanded transit service
and bike friendly streets throughout as well as trails
and new bridge connections along and across the
rail ROW would cumulatively change the perception
of the “disconnectedness” of Symphony Park by
allowing much more easy flow to and from the rest
of Downtown and improve mobility.
PROPOSAL
LOOKING TOWARD THE SYMPHONY PARK
DEVELOPMENT NEEDS
Development Standards and Guidelines, Forming Key Partnerships (Mixed-use
Developer, Arts Agencies)
CATALYTIC PROJECTS
Multimodal Transit (Symphony Park Station), Bridge over Railroad ROW,
Business and Conference Center, 3 Performance Venues with Pedestrian
Promenade, Restaurant Kiosks, Wayfinding and Streetscape, Bike Share
TOTAL GLA
• Residential: 1,438,500 GSF / 1,607 Housing Units (Luxury Apartments,
Townhomes, Lofts, Student Housing)
• Hotel: 308,000 GSF (Boutique Hotel & Convention Hotel)
• Retail: 167,500 GSF (Bars, Restaurants, Service Retail)
• Office: 158,000 GSF (Tech Office, Lab Spaces)
• Civic & Institutional: 257,500 GSF (Music School and Conference Center)
• Open Space: 10,000 GSF (Pocket Park)
SYMPHONY
PARK
FUTURE SYMPHONY
PARK BRIDGE
THE SMITH
CTR.
WORLD
MARKET CTR.
LARGE SURFACE PARKING
LOT - POTENTIAL
REDEVELOPMENT SITE
SURFACE PARKING LOT -
POTENTIAL REDEVELOPMENT
SITE
VACANT
PARCEL
1
2
3
4
5
6
7
Close the south side pathway of the
Symphony Park to create a permanent
shaded outdoor activity space for
accommodating programmed events
Create a “Hub for Performance“ via
building a performing arts school for music
and dance, as well as a repertory theater,
both serving as complements to the Smith
Center
Infill diverse housing products; bring in
workforce, lofts, and high-end housing with
ground floor fine dining and service retail
Enhance the walking and biking
environment in the district, focusing on
tree canopy, street furniture, sidewalk,
crosswalk, bike lanes and amenities, etc.
Encourage active uses on the ground
floors of the residential/office/hotel
projects providing diverse community
services as well as creating an appeal
streetscape
Promote flexibility in public/semi-public
space design, creating small plazas /
courtyards for outdoor social gathering
Expand the bicycle network and promote
a bike share program
RESEARCH & LEARNING DISTRICT MIXED NEIGHBORHOOD
CONFERENCE DISTRICT
THEATER DISTRICT
THE SMITH CENTER & CHILDREN MUSEUM
SYMPHONY PARK
RAILROAD WALK LOFTS
RAILROAD WALK LOFTS
RAILROAD WALK LOFTS
PROGRAMS:
• School of Music &
Dance
• Student Housing
• Boutique Hotel
• Medical R&D / Lab
PROGRAMS:
• Luxury Housing
• Apartments
• Townhomes
• Ground Floor Dining
and Services
• Amenity Roof
PROGRAMS:
• Business Hotel
• Convention Center
• Programmed
Conference and
Events
• Ground floor dining
and retail
PROGRAMS:
• Repertory Theater
• Shaded outdoor
dinning area
• Public Arts
PROGRAMS:
• The Smith Center
• Children Museum
• Outdoor gathering
space
PROGRAMS:
• Public Arts
• Programmed Events
& festivals
PROGRAMS:
• Workforce housing
• Live/work Lofts
• Community amenities
• Gathering courtyard
1
1
2
3
5
3
5
6
7
7
MIXED NEIGHBORHOOD
THEATER DISTRICT
CONFERENCE DISTRICT
SYMPHONY PARK
RESEARCH & LEARNING DISTRICT
THE SMITH CENTER & CHILDREN MUSEUM
COMMERCIAL 475,500
RETAIL 167,500
HOSPITALITY 308,000
EMPLOYMENT 158,000
CIVIC 217,500
OPEN SPACE
NEW PARKS 0.2 (AC)
RESID
62%
COMM
20%
EMPL
7%
CIVIC & INSIT
11%
THE SMITH CENTER
SYMPHONY
PARK

15
CASHMAN DISTRICT
A COMMUNITY OF ENTREPRENEURS ANCHORED BY SPORTS,AND CULTURE.
PROPOSAL
LOOKING FROM MARYLAND / WASHINGTON INTERSECTION
SITE ANALYSIS
LOOKING FROM MARYLAND / WASHINGTON INTERSECTION
The Cashman District has traditionally been the
home of historical and cultural assets of the city, the
home of the Triple A baseball club, and a significant
hub of government employment. However, it’s
suffered from a lack of resident population and
enough programming to consistently interest the
community at large.
There is tremendous potential to create a new
mixed community that provides a sports and
entertainment core of activity based upon building
a soccer stadium and associated facilities that
attract an MLS franchise. Connected to this facility
would be a number of mixed use blocks that include
workforce housing and creative and incubator office
space that caters to the high tech uses such as
Zappos employees, UAV researchers, and other
creatives looking for cool, hip and affordable places
to live and work.
A transit plaza with a light rail stop or BRT service,
bike share, a town green and other support
amenities would provide a knuckle of activity that
acts as a gateway into the district from Las Vegas
Blvd. Clustered around the plaza would be a portion
of creative office and incubator spaces for research
and development. Ground floor bars and restaurants
as well as service retail would complement game
day activities as well as support a significant
residential population.
Event programming will be an important added
dimension to the area. Events beyond MLS soccer
could include farmers markets, swap meets, food
and beverage events, concerts, fun runs, and
local community based activities. Local museums
and cultural destinations including the Natural
History Museum, the Library, Neon Boneyard, Old
Mormon Fort, and others could take advantage of
fundraisers, and other activities with a tie-in with
the village green and stadium related activities.
STADIUM DISTRICT
MIXED RESIDENTIAL DISTRICT
MIXED RESIDENTIAL DISTRICT
TRANSIT-ORIENTED CORRIDOR
MIXED USE STATION DISTRICT
MODERATE DENSITY RESIDENTIAL DISTRICT
PROGRAMS:
• Soccer Stadium
• Parking Structure
• Retail
• Food & Beverage
• Bars
• Green Lawn
PROGRAMS:
• Condos
• Apartments
• Duplex
• Townhomes
• Food & Beverage
PROGRAMS:
• Apartment
• Convenience Store
• Sidewalk & Street
Trees
PROGRAMS:
• Creative Office
• Live/Work
• Cafe & Retail
• Bars & Restaurants
• Bike Share
PROGRAMS:
• Townhomes
• Parking
DEVELOPMENT NEEDS
Development standards and Guidelines, Key Partnerships (DLV, Railroad, and
RTC)
CATALYTIC PROJECTS
Multimodal Transit (Central Park and RTC Station), Bridge over Railroad ROW,
Sports/Community/Sculpture Park and Trail along Railroad ROW, 3rd Street
Greenway, “Central Park” Conversion/Renovation, Wayfinding and Streetscape,
Bike Share
TOTAL GLA
• Residential: 1,004,000 GSF / 1,004 Housing Units (Combination of
Townhomes, Apartments, Condos, Duplexes, SFR)
• Retail: 102,000 GSF (Bars, Restaurants, Sports Bar, Service Retail)
• Office: 294,000 GSF (Above-shops around Transit Hub)
• Institutional: 150,000 GSF (Soccer Stadium)
• Open Space: 80,000 GSF (Town Green)
OLD MORMON
FORT
LV
LIBRARY
WASHINGTON AVE
NEON
MUSEUM
POTENTIAL
REDEVELOPMENT
SITE
STADIUM DISTRICT
TRANSIT-ORIENTED CORRIDOR
MIXED USE STATION DISTRICT
MODERATE DENSITY RESIDENTIAL DISTRICT
1
2
3
4
5
6
Bring in the light rail station with a bike
share center directly to the front of the
Stadium; create a transit plaza with a
variety of activities
Build a soccer stadium and associated
facilities that attract an MLS franchise to
revitalize the area
Infill diverse housing products (single
family homes, townhomes, duplexes,
workforce housing units,etc.) to draw
population and bring added density to the
area
Build a mixed-use station district
providing creative & incubator offices and
ground floor bars and restaurants that cater
to the tech population and gameday visitors
Incorporate a versatile town green for
tailgating, diverse programmed events,
festivals, and community based activities
Create a greenway network; expand the
bike network and promote a bike share
program encouraging public health
1
2
3
4
5
6
RESID
65%
COMM
6%
EMPL
19%
INSTI
10%
COMMERCIAL 102,000
RETAIL 102,000
EMPLOYMENT 294,000
OPEN SPACE
NEW PARKS 1.8 (AC)

16
FREMONT EAST DISTRICT
SITE ANALYSIS
LOOKING FROM MARYLAND / CARSON INTERSECTION
PROPOSAL
LOOKING FROM MARYLAND / CARSON INTERSECTION
IMPROVED AFFORDABILITY, SAFETY AND AMENITY.
STRATEGY SUMMARY
Fremont East is an existing neighborhood that has
gained popularity due to its proximity in Downtown,
and its relatively strong housing stock.
With additional residents and shops demanding
more pedestrian connections, it will be important
to create a “layered” street pattern, allowing for the
accommodation of light rail (along Carson Avenue),
bicycle routes along Maryland and 9th Streets,
while retaining Stewart and Bridger as more auto
oriented streets.
A central community green space with services
and amenities such as a community center and
play areas for families could provide a much
needed activity hub. Clustered mixed use including
multifamily housing and services that could provide
much needed affordability and pedestrian activity.
Expanded services could include a small grocery
store and community center, police substation, post
office, and daycare facility, all clustered near the
community green.
Neighborhood conservation areas to the south
of the mixed use core are important to preserve
historic housing stock, tools such as design
standards and incentives for rehabilitation and
code enforcement will help. Northward, a 3-block
redevelopment area could support new residential
dedicated development, including townhouses,
and transitional housing for families. To the east,
generational housing could provide much needed
senior units and additional services.
RESIDENTIAL CONSERVATION AREA
MIXED RESIDENTIAL - HIGH DENSITY LOW-MODERATE DENSITY RESIDENTIAL
MIXED RESIDENTIAL - MODERATE DENSITYMIXED RESIDENTIAL -
MODERATE DENSITY
MIXED RESIDENTIAL -
HIGH DENSITY
LOW-MODERATE
DENSITY RESIDENTIAL
PROGRAMS:
• Stabilizing
Neighborhoods
• Pocket Parks
• Sidewalk & Street
Trees
• Townhomes
PROGRAMS:
• Condos
• Live-work Lofts
• Townhomes
• Roof Amenities
PROGRAMS:
• Townhomes
• Temporary Housing
• Healthcare Clinic
• “One-stop-shop”
Service
PROGRAMS:
• Condos
• Apartments
• Roof Amenities
• Corner Restaurant
• Daily Service
NEIGHBORHOOD SERVICE CORE
PROGRAMS:
• Transit Station
• Grocery Store
• Community Center
• Occupational School
• Restaurants
• Post Office
• Police Substation
• Parking Garage
• Neighborhood Park
NEIGHBORHOOD SERVICE CORE
DEVELOPMENT NEEDS
Development Standards and Guidelines, Key Partnerships (Residential Housing
Developers)
CATALYTIC PROJECTS
Multimodal Transit (Fremont East Station), Community Green, Design
Standards and Code Enforcement, Community Center, Urban Format Grocery
Store, Layered Street Network, Wayfinding and Streetscape, Bike Share
TOTAL GLA
• Residential: 1,297,000 GSF / 1,060 DU’s (Live/Work, Mid-rise/High-rise
Workforce Housing)
• Retail: 75,000 GSF (F+B, Service Retail, Small Urban Grocery)
• Civic/Institutional: 60,000 GSF (Clinic, Senior Center, Community Center,
Continuing Education)
• Open Space: 12,000 GSF (Community Green)
CONTAINER
PARK
OGDEN EL
CORTEZ
NEWTOWNHOUSE
PROJECT
POTENTIAL
REDEVELOPMENT SITE
-
POTENTIAL
REDEVELOPMENT SITE
VACANT
PARCEL
-
POTENTIAL
REDEVELOPMENT SITE
MARYLAND
PKW
Y
11TH ST
CARSON AVE
FREMONT ST
RESIDENTIAL
CONSERVATION AREA
1
2
3
4
5
6
7
Redevelop the large underutilized surface
parking lot, as well as declined motels along
Fremont St; infill diverse housing products
to attract population
Create a “Neighborhood Service Core”
associated with the transit station, providing
a neighborhood green along with diverse
community amenities and resources
Conserve the existing neighborhoods
in the vicinity and maintain their current
characteristics; infill with low-rise homes and
pocket parks
Redevelop a block by accommodating
temporary housing needs associated with a
new medical clinic and other much needed
services for the street population
Improve Carson Ave as a transit-emphasis
street with a designated transit lane,
enhanced crosswalk and widened sidewalks
Improve the Fremont St. pedestrian
environment, focusing on active ground
floor uses, tree canopy, sidewalks, and street
amenities that encourage walking
Expand the bike network and promote a bike
share program for promoting public health
1
2
6
7
4
3
3
5
CONCEPTUAL DEVELOPMENT YIELDS
COMMERCIAL 75,000
RETAIL 75,000
CIVIC 43,000
OPEN SPACE
NEW PARKS 0.6 (AC)
CIVIC & INSIT,
4% COMM
5%
RESID
91%

17
FOUNDERS DISTRICT
SITE ANALYSIS
LOOKING FROM CHARLESTON / MARYLAND INTERSECTION
A HISTORIC NEIGHBORHOOD OF DOWNTOWN AUGMENTEDWITHTRANSIT.
PROPOSAL
LOOKING FROM CHARLESTON / MARYLAND INTERSECTION
The Founders district is one of the most well
preserved residential neighborhoods in the
region. The Huntridge theater and circle park
are remarkable examples of early Las Vegas
architecture and urban design. Many of the houses,
streets, and landscape features of this area are
particularly notable examples of classic inner
ring American urban design. What is lacking are
strong development controls, including an audit of
contributing historic buildings, design standards,
and code enforcement, which can preserve the
character of the area, while helping to anticipate and
mitigate the impacts of planning initiatives already
underway.
The integration of multimodal transit in this area will
be a game changer. A transit station at the northern
portion of Huntridge Circle Park will create a hub
of energy that will attract mixed use development.
Many properties are underutilized, auto oriented and
blighted along Maryland Parkway and Charleston
Blvd, and present significant opportunities for
corridor redevelopment that includes mixed use
residential and creative office space over ground
floor retail and community oriented amenity spaces.
The transit station itself needs to be designed to
accommodate services appropriate for the area. A
quick serve café, convenience store, ticket booth,
bike share, trail connections, wayfinding signage,
and rest rooms are all appropriate amenities for the
station area itself. A health club and a small local
grocer will support the local community as well.
The type and character of mixed use development,
if done correctly in this area, could add a new
dimension to the neighborhood while improving
affordability, amenity, and overall quality of life
for residents. Moderate density residential, both
for sale and rental, with ground floor amenities
especially at key intersections could create an
attractive live/work/shop atmosphere. Restaurants
and cafes and live/work units that engage the street
will promote pedestrian activity.
COMMERCIAL STRIP
COMMERCIAL STRIP
HUNTRIDGE PARK NEIGHBORHOOD
HUNTRIDGE PARK NEIGHBORHOOD
MIXED RESIDENTIAL
MIXED RESIDENTIAL
PROGRAMS:
• Professional Office
PROGRAMS:
• Neighborhoods
Stabilization
• Playground
• Community-oriented
Events Programming
PROGRAMS:
• Live/Work Lofts
• Affordable housing
• Green Roof
• Community Amenities &
Services
• Shared-use Parking
• Pocket Plaza
PROGRAMS:
• Condos
• Class-A Office
• Small Grocery
• Community Theatre
• Daily Service
• Community Amenities
• Enhanced Crosswalk
DEVELOPMENT NEEDS
Development Standards and Guidelines, Key Partnerships (Mixed Use Housing
Developers)
CATALYTIC PROJECTS
Multimodal Transit (Founders Station), Community Grocery, Wayfinding and
Streetscape, Bike Share
TOTAL GLA
• Residential: 813,500 GSF / 660 DU’s (Live/Work, Mid-rise/High-rise
Workforce Housing)
• Retail: 75,000 GSF (F+B, Service Retail, Small Urban Grocery)
• Office: 147,500 GSF (Creative Office)
• Civic/Institutional: 25,000 GSF (Clinic, Community Center)
• Open Space: 14,500 GSF (Community Garden)
HUNTRIDGE
CIRCLE PARK
HISTORIC HUNTRIDGE
THEATER
POTENTIAL
REDEVELOPMENT SITE
POTENTIAL
REDEVELOPMENT SITE
POTENTIAL
REDEVELOPMENT SITE
POTENTIAL
REDEVELOPMENT
SITE
MARYLAND
PKW
Y
CHARLESTON
BLVD
RESIDENTIAL 813,500
COMMERCIAL 75,000
EMPLOYMENT 147,500
OPEN SPACE
NEW PARKS 0.3 (AC)
RESID
77%
COMM
7%
EMPL
14%
CIVIC & INSTI,
2%
1
2
3
4
5
6
7
Improve the Huntridge Park by providing play
fields, community gardens, and programmed
community-oriented events; improve the
maintenance of the park
Preserve the historic Huntridge Theater and
renovate it into a community theater to serve
the neighborhoods at large while maintaining
the community’s historic identity
Redevelop the blocks at the Charleston/
Maryland intersection; infill residential/
office mixed-use projects adjacent to the
transit station to attract population
Enhance the walking and biking
environment along Charleston Ave. and
Maryland Pkwy., focusing on the tree canopy,
street furniture, sidewalks, crosswalks, bike
lanes and amenities, etc.
Encourage active uses on the ground floors
of the residential/office projects to provide
diverse community services as well as to
create an appeal streetscape
Promote flexibility in public/semi-public
space design, creating small plazas /
courtyards for outdoor social gathering
Encourage sustainable design, using PV
roofs as well as green roofs to reduce the
heat island and create a thermally comfortable
environment
1
3
4
4
4
2
6
7
7
7

18
IMPLEMENTATIONTOOLS
STREAMLINED
GOVERNANCE
ADOPT FORM-
BASED CODING
OFFER ZONING
INCENTIVES
(DENSITY BONUS,
ETC.)
EMPLOY
FAST-TRACK
PERMITTING /
ADMINISTRATIVE
REVIEW
PROCEDURES
(60-DAY AVERAGE)
DOWNTOWN
PLANNING
DEPARTMENT
(3-4 NEW
EMPLOYEES)
NEW MUSEUM
DOWNTOWN
SCHOOL OFTHE
ARTS / RESEARCH;
PARK
SOCCER STADIUM
CONVENTION
CENTER +
BUSINESS HOTEL
GROCERY STORE +
AMENITY RETAIL
FOCUS INCENTIVES
ON TRANSIT HUBS
OFFER SUITE OF
LOCAL INCENTIVES
(PROPERTYTAX
INCENTIVES,
MICRO-LOANS,
OFF-SITE
IMPROVEMENTS,
ETC.)
ESTABLISH
ECONOMIC
DEVELOPMENT
CAPITAL FUND
GRANT
APPLICATION
(INNOVATION
DISTRICT)
LIGHT RAIL
SYSTEM &
DOWNTOWN
CIRCULATOR
BIKE SHARE
NEIGHBORHOOD
PARKS
GREEN STREETS +
MAJOR PARKS
COMPREHENSIVE
WAYFINDING
SYSTEM
UNIVERSITIES +
VOTECH
MAJOR LEAGUE
SPORTS
NON PROFITS
MIXED USE
DEVELOPERS
EVENT
PROGRAMMERS
OVERSEE
MANAGEMENT
OF DOWNTOWN
PARKING
COORDINATE
BRANDING &
MARKETING,
AND EVENTS
PROGRAMMING
BOTH ADVANCE
DOWNTOWN-
WIDE PRIORITIES
WHILE SUPPORT
EFFORTS OF
INDIVIDUAL
DISTRICTS
UNDERTAKE
MEASURESTO
IMPROVE SAFETY
& SECURITY
HELP FUND
DOWNTOWN
CIRCULATOR
CATALYTIC
PROJECTS
INFRASTRUCTURE
INVESTMENT
CREATIVE
FINANCIAL
INCENTIVES
PUBLIC-PRIVATE
PARTNERSHIPS
BUSINESS
IMPROVEMENT
DISTRICT
To optimize Downtown’s market, six key implementation strategies associated with detailed tools are identified:
ALREADY UNDERWAY*
*
*
*
*

19
NEXT STEPS
PRESENTATION OF
MASTER PLAN CONCEPT AT
COMMUNITY ENGAGEMENT
SESSIONS
PUBLIC HEARING /
PRESENTATION OF FINAL
MASTER PLANTO
CITY COUNCIL
MARCH
9TH
2016
APRIL
12TH
2016
MARCH
23RD
2016
APRIL 1ST
2016
MID-MARCH
2016
NOVEMBER 2015
- MARCH 2016
MAY
18TH
2016
PREFERRED PLAN
DEVELOPMENT
2-WEEK PUBLIC COMMENT PERIOD
ON MASTER PLAN CONCEPT
ADMINISTRATIVE DRAFT
DOWNTOWN MASTER PLAN
DELIVERED FOR STAFF REVIEW
PREPARATION OF IMPLEMENTATION
STRATEGY / REFINEMENT OF
MASTER PLAN CONCEPT
EXECUTIVE STEERING
COMMITTEE MEETING
LETS BUILD IT!
PUBLIC HEARING /
PRESENTATION OF DRAFT
MASTER PLANTO
PLANNING COMMISSION

20
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