6. This is how financial institutions
look to Gen Yers:
7.
8.
9. The numbers say CUs
have a built-in advantage in
appealing to Gen Y... well,
at least the Gen Yers who
know us.
10. Member Satisfaction Levels: National Norms for Comparing Local Survey Results,
Second Edition (2002), Filene Research Institute, Pub #: 1752-78, p. 15.
11. Member Satisfaction Levels: National Norms for Comparing Local
Survey Results, Second Edition (2002), Filene Research Institute, Pub
#: 1752-78, p. 15.
12. Takeaways: How can credit
unions be more attractive?
1
2
Offer products that fit.
34 Simplify your brand.
Stimulate and facilitate conversation.
Stand for something.
30. Generation Y trendsetters are more
drawn to brands that speak to them in a
“straightforward and stripped-down way,
use plain packaging, and avoid excess”
Source: MediaPost & Outlaw Consulting