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this is a product


Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
this is a logo
this is a brand.




Photo: http://www.flickr.com/photos/jimsk/128131281/
“A brand is a person’s gut feeling about
  a product, service or organization.”
            – Marty Neumeier
interactions + feelings = brands
celebrities are brands
celebrity influence
now people are too

 Photo: http://flickr.com/photos/12037949715@N01/110957444/
“micro-celebrity” influence
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
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Brand "U.0"