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According to WIKI…
“As products become more complicated, often due to technology, designers are facing
new challenges in gaining strong user acceptance.
The number of people using and developing products powered by some sort of
technology continues to grow; these new systems are more functional and robust than
ever, providing more features, functionality, and capabilities.”
According to WIKI…
However, with the added complexity, the new generation of products is becoming more
difficult to understand and use. As a result, users become more frustrated,
unhappy and less productive. Large portions of functionality in the
complicated software products and consumer electronics go unused, and products
often fail in the consumer world due to their unnecessarily
complicated user interfaces.”
De-contructing Digital Experience Design
human. technical. aesthetic.
Digital Experience Design exists as the design of behavior, bounded by three core
interests: Human, Technical and Aesthetic.
From Web Sites to Digital Experiences
Digital Brand Experience (2007) 3
when they engage
customers in a
Product + Experience Design
Source: Kevin Mullet—The Essence of Effective Rich Internet Applications (2003)
Source: Peter Morville— Ambient Findability
When done effectively, Experience Design leads to perceived value and positive
emotions/feelings informally known as “the warm and fuzzies”
Digital Experience Design
What does a team look like?
“People who are so inquisitive about the
world that they're willing to try to do
what you do. We call them quot;T-shaped
people.quot; They have a principal skill that
describes the vertical leg of the T—they're
mechanical engineers or industrial
But they are so empathetic that they can branch out into
other skills, such as anthropology, and do them as well. They
are able to explore insights from many different
perspectives and recognize patterns of behavior that point to
a universal human need”.~Tim Brown, IDEO
Merging T-Shaped Thinking With Traditional Creativity