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Micro Interactions + Direct Engagement In a 2.0 World
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By Mada Seghete – Branch Mobile has become the ultimate battleground for brands around the world. This war is being waged between the large platforms, each building their own walled kingdom, with constantly changing standards, making it harder and harder for users to leave. This complex and changing ecosystem is creating challenges for enterprises and startups alike, where having a great native app for mobile is no longer enough. Trying to ensure a consistent and optimal mobile experience means building the various components for these different platforms - from iOS to Android, to iMessages apps, chatbot apps, WeChat apps, AMP pages and the list keeps growing. This talk aims to provide an overview of the most critical components a brand needs to maintain their presence in the highly fragmented mobile ecosystem and will feature tips and best practices to help brands navigate the increasingly
The Mobile Platform War: Finding A Path To Success In The Highly Fragmented M...
The Mobile Platform War: Finding A Path To Success In The Highly Fragmented M...
Savage Marketing
An overview of fragmentation of the mobile ecosystem and what a brand can do to both acquire and engage users on mobile.
An Overview of the Mobile Ecosystem Fragmentation
An Overview of the Mobile Ecosystem Fragmentation
Branch
WOMMA Summit 2011. Bridging Online and Offline Word of Mouth
Womma pres slides-rh_111711
Womma pres slides-rh_111711
modaldigital
What benefits will 2015 bring to businesses that adopt collaboration software? We asked industry experts from 15 collaboration software companies for their predictions…
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Mikogo
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#NYCML15 Mobile Live Streaming: New Paradigm or Fading Fad
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Commercialization Challenges of Mobile Software Development in an Exponential...
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Russ Whitman of Ratio - Mobile is Eating Our World at SIC2013
Russ Whitman of Ratio - Mobile is Eating Our World at SIC2013
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Digital transformation Yuki 2017
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Brand strategy in a digital world
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Application Modernization meets Cloud and Mobile ... Where to Start?
Micro-Interactions, Marketing 2.0 / Paris
Micro-Interactions, Marketing 2.0 / Paris
App Stores -- They're Not Just for Consumers Any More, as More Enterprises Ad...
App Stores -- They're Not Just for Consumers Any More, as More Enterprises Ad...
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AD502: The Mobile Disruption: Why XPages Development is Targeting Mobile First
AD502: The Mobile Disruption: Why XPages Development is Targeting Mobile First
New economy vs. traditional economy business needs
New economy vs. traditional economy business needs
The Mobile Platform War: Finding A Path To Success In The Highly Fragmented M...
The Mobile Platform War: Finding A Path To Success In The Highly Fragmented M...
An Overview of the Mobile Ecosystem Fragmentation
An Overview of the Mobile Ecosystem Fragmentation
Womma pres slides-rh_111711
Womma pres slides-rh_111711
Benefits of Collaboration Software for Businesses
Benefits of Collaboration Software for Businesses
More from David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
Responsive Marketing in a Real Time World
Responsive Marketing in a Real Time World
David Armano
Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013
David Armano
Edelman's Social Intelligence Command Center or "SICC" is the industry's most unique command center approach offered by a professional services firm. The room, process, staffing and model is designed to not only monitor and engage based on social intelligence, but to function as a "social newsroom" creating content in real time.
Edelman's "SICC" (Social Intelligence Command Center)
Edelman's "SICC" (Social Intelligence Command Center)
David Armano
A brief overview of how design and business intersect with a focus on design thinking and social business process design.
Social by Design: Design Thinking & Business
Social by Design: Design Thinking & Business
David Armano
A pragmatic look at social media for business and what it takes to succeed.
Social Media Is Dead: Long Live Common Sense.
Social Media Is Dead: Long Live Common Sense.
David Armano
Ideas and thought starters from a global assortment of Edelman executives
10 Ideas For The New Decade
10 Ideas For The New Decade
David Armano
Presentation given at Web 2.0 New York.
Social Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYC
David Armano
Presentation given at blogworld 2009
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The Value of Visual Thinking in Social Business
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from social media to social business, by design
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Social Business By Design
David Armano
The future of advertising. Maybe.
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The Future of Advertising. WTF?
David Armano
Human behavior as it applies to social networks
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The Micro-Sociology of Networks
David Armano
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.
Thinking Visually
Thinking Visually
David Armano
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
Brand "U.0"
Brand "U.0"
David Armano
“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
David Armano
Presentation developed from original post on Experience Matters blog. (January 23, 2008)
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession
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David Armano
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The Fuzzy Tail is a play on Chris Anderson's Long Tail—but that's where the similarities end. Being "fuzzy" means unlearning the way we've always done things and moving away from rigidity toward adaptability. The first draft of this presentation will be presented to employees of Critical Mass, a digital experience consultancy based out of Calgary, Canada.
The Fuzzy Tail
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David Armano
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Responsive Marketing in a Real Time World
Responsive Marketing in a Real Time World
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Six Social-Digital Trends for 2013
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Edelman's "SICC" (Social Intelligence Command Center)
Social by Design: Design Thinking & Business
Social by Design: Design Thinking & Business
Social Media Is Dead: Long Live Common Sense.
Social Media Is Dead: Long Live Common Sense.
10 Ideas For The New Decade
10 Ideas For The New Decade
Social Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYC
The Value of Visual Thinking in Social Business
The Value of Visual Thinking in Social Business
Social Business By Design
Social Business By Design
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Micro-Sociology of Networks
The Micro-Sociology of Networks
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Thinking Visually
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Brand "U.0"
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession
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Recently uploaded
Covid has drastically changed the way people work. Nowadays, many individuals can work wherever and whenever they prefer. However, this shift requires a different strategy for securing your environment. By adopting the Zero Trust principles, based on the 'Never Trust, Always Verify' mindset, you can mitigate these new risks. This session will delve into the concept and provide examples of how various HCL products can fit into this framework, particularly when it comes to building a central user repository and securing your email message flow.
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
The social media data, trends and updates you need to know for April 2024.
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
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The RSA Conference serves as a significant platform for cybersecurity experts and vendors, to explore cutting-edge innovations in the cybersecurity field. Reach out to your target audience with our RSA Conference Exhibitor List 2024!
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
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A presentation for League City Art League.
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
Business model Canvas (BMC) Value proposition Business model vs business plan Customer Segments Customer relationships Channels Key activities Key resources Revenue Streams Key partners Cost structure
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
P&CO
Robert Gifford; JOUR 414 Capstone
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
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Presentation from Mondelez on the demographics of Snacking and the global trends impacting the growth of snacking around the world. Rich in graphics and data, its a trove of useful information about snacks, snackers and snacking.
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Neil Kimberley
This portfolio is a 11 page slide helping you get to know my personal brand
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
How BiH plans to respond to EU ETS/CBAM
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
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Corporate Social Responsibility
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
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Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
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RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
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Cracking the Cultural Competence Code.pptx
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How to Get Started in Social Media for Art League City
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
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Mondelez State of Snacking and Future Trends 2023
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
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B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Micro Interactions
1.
Micro Interactions +
Direct Engagement In a 2.0 World David Armano, VP, Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano
2.
Consumer Behavior is
Changing
3.
From Passive Consumption
To Active Participation
4.
Technology Has Changed Too
5.
From Front +
Back Ends… http://www.flickr.com/photos/borkweb/113862641/sizes/o/
6.
…To Endless Fragmentation
of Services http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/
7.
Services Which Can
Be Mixed + Mashed Like Melodies Intel Mash Maker suggests customizations and widgets. (Credit: Intel)
8.
The End Result Are
Touch Points Which Seem Infinite
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