-
inform, influence + inspire by
thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
-
this is art
-
this is design
-
this is simplicity Source: Picol
http://vimeo.com/2696386
-
this is how you get
there. Source: Dave Gray
-
A picture is worth a
thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia
-
Thinking Visually In
4 “M”s
-
metaphor
Source: Information Architects (2007)
-
model
Source: Stephen P. Anderson
-
mindmap
Source: Dan Roam
-
minimalism
you are here
-
5 Steps To
-
1. Empathize: See the world
as a child Observe Notice the things things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity
-
2. Memorize: Commit thoughts to
memory Dave Gray (Can Draw) Me (Can’t Draw)
-
3. Analyze: Take a step
back you your subject
-
4. Synthesize: Filter signal from
noise input output synthesis
-
5. Visualize: See it, then
do it
-
6. Materialize: make it tangible,
make it stick
-
A checklist for thinking visually
+
-
Reasons to think visually Gets
people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories
-
Where to start gray tufte
roam krug
-
And a word of advice
can’t do this without this
-
inform, influence + inspire by
thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
<number>
<number>
<number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
