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HOW TO SEE WHAT COMPANIES ARE
COMING TO YOUR DEALERSHIP’S
WEBSITE
Darrell Amy
Marketing Strategist
93%of B2B decision makers turn
to search engines FIRST to
get answers to questions.
WHO IS VISITING MY WEBSITE?
1-2%
FILL OUT
A FORM
HOW MANY PEOPLE
VISIT MY WEBSITE
98%
VISIT WEBSITE
ANONYMOUSLY
WHO are
these people?
PROSPECT BROWSES
TO YOUR WEBSITE
INVISIBLE
TRACKING CODE
SENDS INFO AS IT
HAPPENS
Works behind the scenes
to determine:
What Company they are from.
What product/service they may
be interested in.
ABC Big Co is on your
website right now looking
at these
product/services…
Here are some possible
contacts at the company. EMAIL
TO SALES
DAILY VISITOR
REPORT
WHAT WE CAN LEARN ABOUT
WEBSITE VISITORS
EMAILALERT-PART1
WHERETHEY
AREFROM
EMAILALERT-PART2
POSSIBLE
CONTACTS
EMAILALERT-PART3
SALESINTEL
EMAILALERT-PART4
WHATPAGES
THEYVISITED
DAILYREPORT
DASHBOARD
WHAT CAN YOU DO WITH THIS?
FORWARD TO SALES TEAM
• Daily report shows reps what companies are coming to
the website
– Service call pages can be filtered out
• Special alerts can send an instant email
– Visitor browsing on the product catalog
– Visitor reading 5+ pages of the website
– Visitor reading 2+ pages of the Managed IT Services section
– Visitor from a list of target major accounts
SALES FOLLOW UP TIPS
• Be Discreet
– Not everyone likes that you know they were on your website
• Check LinkedIn
– Start with common connections
• Are you already connected?
• Who do you know at the target company that could help you out?
• Who do you know that could introduce you to key contacts likeCFO,
IT Manager…?
SALES FOLLOW UP TIPS
• Share Helpful Information
– Send a piece of helpful information related to what they were
looking for to potential contacts
• Blog Article
• Special Report
• Buyer’s Guide
SALES FOLLOW UP TIPS
• Follow Up with a Call/Voicemail
– This is Darrell Amy with ABC Dealer. Thanks for connecting with
me on LinkedIn. Yesterday I emailed you an article on “Five
Workflow Improvement Ideas to Consider When Upgrading Your
Copiers.” My other local clients like ______ and _____ have
really benefitted form these ideas…
NEXT STEPS
GET STARTED
1. Visit
www.dealermarketing.net/ID
2. Register for your 14 day trial
3. Get tracking code installed
on your site
4. Start getting WEBVISITOR
ID notifications!
FAQ’s
DOES WEBVISITOR-ID IDENTIFY EVERY SINGLE
VISITOR?
Visitors from personal/home IP addresses or cell phones are not
able to be identified.
HOW MUCH IS THE SERVICE?
WEBVISITOR-ID is only $59 per month with a 30-day cancellation
notice.
DO I HAVE TO HAVE A DEALER MARKETING
WEBSITE?
We manage product catalogs, blogs, social media, and search
engine optimization for many dealers that have websites that we
didn’t build. However, if you have a website from us, we’ll take care
of installing the code for you. Plus our SEO clients get this for free!

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See Who's Visiting Your Website and Turn Them into Sales with WebVisitor ID

  • 1. HOW TO SEE WHAT COMPANIES ARE COMING TO YOUR DEALERSHIP’S WEBSITE Darrell Amy Marketing Strategist
  • 2. 93%of B2B decision makers turn to search engines FIRST to get answers to questions.
  • 3.
  • 4. WHO IS VISITING MY WEBSITE? 1-2% FILL OUT A FORM HOW MANY PEOPLE VISIT MY WEBSITE 98% VISIT WEBSITE ANONYMOUSLY WHO are these people?
  • 5. PROSPECT BROWSES TO YOUR WEBSITE INVISIBLE TRACKING CODE SENDS INFO AS IT HAPPENS Works behind the scenes to determine: What Company they are from. What product/service they may be interested in. ABC Big Co is on your website right now looking at these product/services… Here are some possible contacts at the company. EMAIL TO SALES DAILY VISITOR REPORT
  • 6. WHAT WE CAN LEARN ABOUT WEBSITE VISITORS
  • 13. WHAT CAN YOU DO WITH THIS?
  • 14. FORWARD TO SALES TEAM • Daily report shows reps what companies are coming to the website – Service call pages can be filtered out • Special alerts can send an instant email – Visitor browsing on the product catalog – Visitor reading 5+ pages of the website – Visitor reading 2+ pages of the Managed IT Services section – Visitor from a list of target major accounts
  • 15. SALES FOLLOW UP TIPS • Be Discreet – Not everyone likes that you know they were on your website • Check LinkedIn – Start with common connections • Are you already connected? • Who do you know at the target company that could help you out? • Who do you know that could introduce you to key contacts likeCFO, IT Manager…?
  • 16. SALES FOLLOW UP TIPS • Share Helpful Information – Send a piece of helpful information related to what they were looking for to potential contacts • Blog Article • Special Report • Buyer’s Guide
  • 17. SALES FOLLOW UP TIPS • Follow Up with a Call/Voicemail – This is Darrell Amy with ABC Dealer. Thanks for connecting with me on LinkedIn. Yesterday I emailed you an article on “Five Workflow Improvement Ideas to Consider When Upgrading Your Copiers.” My other local clients like ______ and _____ have really benefitted form these ideas…
  • 19. GET STARTED 1. Visit www.dealermarketing.net/ID 2. Register for your 14 day trial 3. Get tracking code installed on your site 4. Start getting WEBVISITOR ID notifications! FAQ’s DOES WEBVISITOR-ID IDENTIFY EVERY SINGLE VISITOR? Visitors from personal/home IP addresses or cell phones are not able to be identified. HOW MUCH IS THE SERVICE? WEBVISITOR-ID is only $59 per month with a 30-day cancellation notice. DO I HAVE TO HAVE A DEALER MARKETING WEBSITE? We manage product catalogs, blogs, social media, and search engine optimization for many dealers that have websites that we didn’t build. However, if you have a website from us, we’ll take care of installing the code for you. Plus our SEO clients get this for free!