On the 21st Anniversary of the Brisbane Advertising Association, Darren Woolley, Managing Director, TrinityP3 addresses the question "has advertising come of age?" Advertising is the second oldest profession in the world, with modern ad agencies coming into existence more than 150 tears ago, but the digital revolution is fundamentally changing the way advertising is practiced. In the face of these changes is advertising a adolescent, a mature adult or older?

1. Has advertising come of age?
Brisbane Advertising Association - June 4, 2010

2. Teen, adult or older?

3. Potential
& possibility

4. Mature
& dynamic

5. Wise &
experienced

6. Sullen & sulky

7. Arrogant
& angry

8. Grumpy
& irrelevant

9. 1. Takes responsibility for
decisions & actions

10. 2. Established clear
identity & position

11. 3. Become financially independent

12. Wise &
experienced

13. Grumpy
& irrelevant

14. Mature
& dynamic

15. Arrogant
& angry

16. Potential
& possibility

17. Sullen & sulky

18. The opportunity?
• Prove the business value
of advertising
• Demand a more
sustainable remuneration
• Clearly differentiate roles
and responsibilities
marketing management consultants

19. Thank you
TrinityP3 Pty Ltd
Sydney
+612 8399 0922
Melbourne
+613 9682 6800
Hong Kong
+852 3589 3095
Singapore
+65 6884 9149
people@trinityp3.com
www.trinityp3.com
marketing management consultants