This is a presentation on building a prospecting process for new software engineering consulting companies delivered by Dmitri Artamonov, Nimita Mittra and Trevor Georgie at Harvard University on April 11, 2015.
11. Application - Online
Ben (Behrooz) Zayandehroudi | 604-
354-1400
• BeYour Own Brand
• Be Accessible
• Be Personal
12. Application - Partnerships
• Find other organizations that could use you
• Subcontracting
• Technology vendors
• Business service vendors
• Use them as leverage
13. ROI and Results
Channel Name Time invested Cost Prospects found Cost per prospect
Cold calling 1 hr $15 2 30 min + $7.50
Google Adwords 2 hrs $792 0 Infinite
BingAds 2 hrs $100.8 0 Infinite
LinkedIn Ads 1 hr $50 1 $50 + 1 hr
Networking 20 hrs $200 15 1.3 hr + $13.3
Partnerships 5 hrs $500 3 1.67 hr + $167