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12 Advices for your B2B Emailing Strategy

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12 Advices for your B2B Emailing Strategy

  1. 1. 12 advices For a good B2B emailing strategy
  2. 2. Part 1 Emailing Strategy
  3. 3. 50 emails a day 1 Is better than 3000 emails every 2 months Better delivrability It’s Easier to manage answers …
  4. 4. One email is not enough 2 You have to follow up
  5. 5. Always send emails to a fresh base 3 Avoid renting lists if you can They have often been overused
  6. 6. Nominative email adresses 4 Are the key to high response rates Butemail only to the right person in the company
  7. 7. Part 2 Subject lines
  8. 8. Short subject lines Work better Try just « re: » with nothing else, you’ll be surprised 5
  9. 9. Use something familiar In the subject line Such as the name of the prospect’s company 6
  10. 10. Don’t tell too much ! Otherwise there is no need to even open the email 7
  11. 11. Part 3 Email content
  12. 12. Avoid images Full-text emails work better 8
  13. 13. Customizethe content As much as you can The first name of the prospect is the minimum required… 9
  14. 14. Be Short and concise You must answer these questions a soon as possible : Who am i / what do i can / how can i help 10
  15. 15. The email should look like it was sent manually No mailchimp badge, no unsubscribe link, yourreal signature with direct phone number, … Youcan even try toput « sent frommy iphone » 11
  16. 16. You email must end with a simple Call to action - A question - 12
  17. 17. www.datananas.com

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