B2B emailing is hard, especially when you are prospecting. Here are 12 tips to improve you emails. Article : http://blog.datananas.com/fr/checklist-12-conseils-pour-vos-e-mails-b2b/

1. 12 advices
For a good
B2B emailing strategy

2. Part 1
Emailing Strategy

3. 50 emails a day
1
Is better than
3000 emails every 2 months
Better delivrability
It’s Easier to manage answers
…

4. One email is not enough
2
You have to follow up

5. Always send emails to a
fresh base
3
Avoid renting lists if you can
They have often been overused

6. Nominative email adresses
4
Are the key to high response rates
Butemail only to the right person in the company

7. Part 2
Subject lines

8. Short subject lines
Work better
Try just « re: » with nothing else, you’ll be surprised
5

9. Use something familiar
In the subject line
Such as the name of the prospect’s company
6

10. Don’t tell too much !
Otherwise there is no need to even open the email
7

11. Part 3
Email content

12. Avoid images
Full-text emails work better
8

13. Customizethe content
As much as you can
The first name of the prospect is the minimum required…
9

14. Be Short and concise
You must answer these questions a soon as possible :
Who am i / what do i can / how can i help
10

15. The email should look like
it was sent manually
No mailchimp badge, no unsubscribe link,
yourreal signature with direct phone number, …
Youcan even try toput « sent frommy iphone »
11

16. You email must end with a simple
Call to action
- A question -
12

17. www.datananas.com