Here a 13 tips to optimize and increase the visibility of your Linkedin profile. Blog post : http://blog.datananas.com/fr/optimiser-son-profil-linkedin/

1. 13 TIPS TO
SKYROCKET
YOUR LINKEDIN
PROFILE

2. 420M
Members
>3M
Users in France
1st
Social Network

3. CONTENT VISIBILITY PERSONAL
BRANDING
3 STEPS TO SUCESS

4. Content is the King

5. HAVE A GREAT LINKEDIN PROFILE PICTURE
7TIMES MORE VIEW

6. WRITE THE BEST SUMMARY YOU CAN
1 Don’t describe your entire career.
Speak about the goals you have reached and how it impacted you business.
2 Don’t use keywords like « efficient », « organized », « creative ».
These are called outdated by Linkedin.
3 If you have not done it in the past year, update you summary.

7. WRITE A CLICK-BAITING HEADLINE
Your headline is the prow of your Linkedin profil. Keep it sexy.
HR Consultant is a poor headline, you can do
so much better and attract people with it !
(I won’t talk about the picture)
Here we have a better headline. There is an
value added, a specific field of skills, that’s why
it is so much more attractive.

8. MAKE YOUR LINKEDIN PROFILE INTERACTIVE
1 Add interactive content (pictures, logos, video, ...) to your experiences
2 If you have done some graphical work you should add it too.
It will act like a proof of your work.
3
Link your personal Blog to your account, it will publish automatically
your content on Linkedin.

9. Optimize your visibility

10. OPTIMIZE YOUR KEYWORDS
1 Linkedin has a search engine which works with Keywords.
Unlike Google, the relevance also depends a lot on shared contacts.
2
Strategic locations for your keywords are :
Headline, profile summary and current job title.

11. INCREASE YOUR NETWORK
The more 1st degree
relationships you have,
the more 2nd degree
relationships you will have…
and the more visible you
will be in the search engine!

12. BUILD YOUR PROFILE AS A SALES FUNNEL
1 Most people spend less than 10 seconds on your profile.
They have to find the information they seek quickly.
2
Change the content order depending on your goal :
Is it Personal Branding ? Finding a job ? Promoting your
company ?

13. 2 You should use symboles like these :
BE ACCOMMODATING
1
What is most annoying than a profile that you can’t contact?
Put your email (and your phone number if relevant) at different places.

14. JOIN LINKEDIN GROUPS YOU CARE ABOUT
1 You can only join 50 Linkedin groups.
Choose them well!
2 There are 2 main criteria to choose them :
The subject and the geographical area.

15. Personal Branding

16. FOLLOW THE COMPANIES OF YOUR DREAM
1 That’s not because you already have a job that you can’t follow
companies you would like to work for.
2 Following companies on Linkedin is also a great way to be alterted of
new products. You can follow your customers or competitors!

17. PUBLISH ARTICLES ON LINKEDIN
1 When you publish articles on Linkedin all your relationship will receive
a notification about it.
2
If you are looking for a job or want to generate trafic you should
publish on Linkedin, it’s a great way to have some feedback.
You can put backlinks to generate traffic!3

18. USE SOCIAL PROOF
1
Linkedin has a system of recommandation that allow you to add skills
of being recommended about them
2
You can also display written recommandations from your
relationships. Having recommendations is a must-have. Ask for
recommendation for each one of your previous and current jobs.

19. JUST BE YOURSELF
This section of your
Linkedin profile represents
what you do when you are
not working, what you care
about.
Share your passions,
hobbies, the causes you are
fighting for.

20. www.datananas.com
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