Podcast Recycler @ Startup Rockstars

Notes de l'éditeur

1. My colleague Vishal and I are here today to improve upon the current podcasting model, and in doing so, create value for consumers and brand marketers. Raise your hand if you listen to a podcast…
2. You’re not alone! They say about 80% of US Internet users listen to a podcast each week.
3. Looks like this guy needs to move online. Times sure have changed since radio DJ’s influenced your music purchases.
4. Apple is the largest music retailer.
5. But what I find most compelling, is just how much free content is available in iTunes. I’m willing to bet there’s more audio and video behind this one little ‘Podcasts’ button than the rest of the whole store.
6. But, there’s TOO MUCH choice, and just like you’re 1200 cable channels…it all just becomes noise we have to sift through. - This is how cluttered my iTunes was, having subscribed to many podcasts – maybe some of you can relate.
7. What we’re aiming to do is provide simplicity to consumers by combining quality podcasts into one. And… - it’s a branding opportunity for businesses.
8. Today’s demo combines seventy of the top dance music feeds into one podcast. The next step in our plan is to partner with business to create. -We can integrate sponsored episodes into the mix.
9. With a good listing in iTunes, Google, and by auto-tweeting each new episode, we’re getting anywhere from 80 to 100,000 downloads per month. And since launch, over half a million. Based on these success, it’s safe to assume we can quickly exceed these numbers when we undertake a complete promotional campaign. So what exactly is it we provide to businesses?
10. A turn-key, white-label podcast. One that’s populated daily with episodes from free content sources. A solution that we manage for you. - A podcasting platform that reaches your customer many different ways, and the opportunity for branding throughout.
11. Retail is especially a good candidate because they get away with playing awesome music pretty loud all day long.
12. Wouldn’t it be cool iif you could just start downloading that music for free, instantly? Smartphones can make this happen.
13. Best In Trance is a website – one that let’s you listen to music right in your browser.
14. A music portal like ours would live somewhere on your business’ main site. It’s a perfect equation for Search Engine Optimization – with key-worded pages generated daily. - And it’s mobile, too.
15. The platform integrates with social media campaigns since music is the kind of content users are passionate about. Auto-pushed content is likely to be shared among friends.