1.
The 7 Commandments
of Facebook for
Business
@DaveKerpen | #LikeableWebinar
Dave Kerpen
CEO, Likeable Local
@DaveKerpen

2.
turning fans into public advocates.
A Story Of Facebook
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3.
Facebook = The New Word of Mouth
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4.
Facebook Ads=Word Of Mouth at Scale
Social Ads have BUILT IN
endorsements
from friends.
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5.
A Few Of My Favorite Facebook
Stats…
Source: Zephoria
Every 60 seconds on
Facebook: 510 comments are
posted, 293,000 statuses are
updated, and 136,000 photos
are uploaded.
91% of Millenials
use FacebookHighest Facebook traffic occurs
mid-week between 1 to 3 pm.
Over 30 Million Facebook
Business pages exist
1.49 billion monthly active users!
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6.
The 7 Commandments of
Facebook For Business
1. Optimize Your Business Page
2. Post Smarter
3. Discover Reviews
4. Create Groups
5. Use Events
6. Be Responsive
7. Advertise (Better)
@DaveKerpen | #LikeableWebinar

7.
1. Optimize Your Business Page
•Add CTAs
•Schedule Posts
•Utilize Insights
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8.
Add CTA’s to Your Page
Facebook has introduced CTAs that can lead your fans to
alternative pages through your Facebook Business Page!
Add CTA’s of
your choice
including:
• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video
@DaveKerpen | #LikeableWebinar

9.
Schedule Your Posts
Time=Money
Do you struggle finding the time to post to your page?
Facebook can help with their scheduling tool.
3.
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10.
Or … Use Other Helpful Tools!
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11.
Utilize Insights
Use your insights to analyze your posts, likes, and engagement.
Learn & improve from what’s working and what’s not.
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12.
Analyze Your Audience
• Discover who is
interacting with
your page and
your posts.
• Find trends.
• Make a plan to
further target
those people.
@DaveKerpen | #LikeableWebinar

13.
2. Post Smarter.
• Tips to Stay Engaging:
– Keep It Visual
– Keep it Simple
– Be Inquisitive!
Facebook pages with engaging content increase
credibility & keep your followers coming back for more.
@DaveKerpen | #LikeableWebinar

14.
Keep It Visual.
Photo posts account for 93% of the most
engaging posts on Facebook.
Source: Buffer
Photos perform best!

15.
Keep It Simple.
→ Shorter posts get the most interaction.
You can even get up to 66% more engagement
if you cut it down to less than 80 characters.
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16.
Engage through: educating, entertaining, & inspiring
(+ occasionally promoting)
Create A Content Balance.
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17.
Be Inquisitive.
Did you know...
QUESTIONS GET
100% MORE
COMMENTS?
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18.
Use Tools To Help You Share Stories.
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19.
3. Discover Reviews
• Use Facebook
generate leads &
referrals.
• Allow your customers
to leave reviews on
your business page to
add credibility and
authenticity to your
business.
@DaveKerpen | #LikeableWebinar

20.
Positive Reviews & Testimonials
92% of consumers around the world say they
trust earned media (like testimonials) above all
other forms of advertising. (Nielsen)
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21.
How to Generate Reviews
1. Click About below your Page's cover photo.
2. Click Page Info in the left column.
3. Click to edit the Address section, add your
address & check the box that says “show map,
check-ins, and star ratings.”
@DaveKerpen | #LikeableWebinar

22.
4. Create Groups.
• Join groups to hear
what thought
leaders in your
industry are saying.
• Create groups for
your customers so
you can easily keep
in touch, they can
talk amongst
themselves and you
can share
information with
them.
@DaveKerpen | #LikeableWebinar

23.
Great for internal
purposes, too!
You can use
groups as a way
to share
information &
interact with the
people you work
with.
@DaveKerpen | #LikeableWebinar

24.
5. Create Events.
• Is your company hosting an
event?
• Invite customers, prospects &
followers of your page.
• Use your business & personal
pages to promote your event.
@DaveKerpen | #LikeableWebinar

25.
Likeable’s
Christmas in July
Event Page!
Event
promotion:
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26.
Facebook NEW Event
Updates:
•Using templates for
creative invites and
invitations
•You can now subscribe
to event calendars
•Public and private events
have different settings
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27.
6. Respond. To Everyone
“Life is 10% what happens to you and
90% how you react to it.”
-Charles Swindoll
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28.
Responsiveness is No Longer Optional.
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29.
LAST: Listen, Apologize, Solve, Thank.
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30.
The 4 Most Important Words in Social Media
“I’m Sorry & Thank You.”
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31.
Use Your Unique Brand Voice.
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32.
Respond to Positive Comments Too.
In Your Own Unique Voice.
@DaveKerpen | #LikeableWebinar

33.
7. Advertise (Better)
“Facebook Reachageddon”
means businesses now have
to pay to play to get their
content seen
Facebook Reachageddon
= The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will see
your posts organically
@DaveKerpen | #LikeableWebinar

34.
It started with big brands, but now it’s
happening to SMBs
Only a small portion of their
following reached organically!
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35.
oSmart Hypertargeting
oLookalike & Custom
Audiences
oWebsite Traffic Retargeting
oCustomization based on
Device
Facebook Ads: Quick Wins That Work
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36.
Hypertargeting: Reach Exactly Who You Want To
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37.
Custom & Lookalike Audiences
 Get more business and referrals from current customers
 Attract people similar to your current customers
 Get already-interested prospects closer to buying
 Retarget “cold-feet” visitors
@DaveKerpen | #LikeableWebinar

38.
Customize Ads For Mobile Too
!
Mobile
Newsfeed
Desktop
Newsfeed
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39.
About Likeable Hub
• Use thousands of content ideas at your fingertips and preplan
your posts for the most effective times
• Automatically scheduled industry-specific content for Facebook,
Twitter, & LinkedIn
Content Creation & Scheduling
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40.
TurboPost ™ Technology
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41.
Likeable Hub Site
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42.
WANT TO
LEARN MORE?
VISIT: www.likeabledemo.com
PARTNERS: www.LikeablePartners.com
SAVE: special promotion - Save $200 for attending this webinar for
the next 30 days.
DIVE IN: go to LikeableHub.com and get a free trial of our VIP
Plan.
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43.
GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
dave@likeablelocal.com
TWITTER
@DaveKerpen
PHONE
212-359-4347
QUESTIONS?
Don’t forget to visit LikeableDemo.com to claim
your savings!!
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