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How to Repurpose Content to Save Time & Maximize Leads

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Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.

Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.

Publié dans : Marketing, Médias sociaux
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How to Repurpose Content to Save Time & Maximize Leads

  1. How To Repurpose Content To Save Time & Maximize Leads #RecycleYourMarketing
  2. Housekeeping • This webinar is being recorded and sent via email with the slides within 24 hours • Stick around for a 25% discount code to attend INBOUND 2015 • Use #RecycleYourMarketing during the webinar on Twitter to ask questions for Q&A or the question panel • Top tweeter using #RecycleYourMarketig will get a free signed copy of Likeable Social Media + one free year of Likeable’s VIP Plan #RecycleYourMarketing Housekeeping
  3. Speakers Rebecca Corliss Director of Marketing, HubSpot #RecycleYourMarketing Dave Kerpen CEO & Founder, Likeable Local
  4. Agenda • The story of repurposing: why we do it • Why repurpose? 4 reasons • How HubSpot repurposes content #RecycleYourMarketing
  5. The core of INBOUND is content #RecycleYourMarketing
  6. The concept of “head count” #RecycleYourMarketing
  7. Content Count > Head Count #RecycleYourMarketing
  8. A Tale Of Repurposing Content… #RecycleYourMarketing
  9. Why Repeat, Recycle, & Repurpose? #RecycleYourMarketing 1. Save Time 3. Provide Lasting Value 2. Reach a Wider Audience 4. Give Great Content The Attention It Deserves
  10. 1. Save Time (And Solve For The Content Creation Challenge) 69% of content marketers feel a lack of time is their greatest challenge. (Source: CMI) #RecycleYourMarketing
  11. The Content Creation Challenge Ongoing new content creation on numerous channels is nearly impossible! • 68% of marketers say consistently producing content is a challenge. • Only 32% of marketers say they are effectively executing enough content. (Source: Aberdeen) #RecycleYourMarketing
  12. Your Time Saving Secret Weapon… Repeat Great Content •There’s no reason to re-invent the wheel. •The chance of a follower seeing your post is slim. •Use TurboPost by Likeable to help. #RecycleYourMarketing
  13. “It’s your responsibility to share and re-share great content.” -Dave Kerpen #RecycleYourMarketing
  14. Repeating Works #RecycleYourMarketing
  15. 2. Reach A Wider Audience By Repurposing Content On Other Channels “Without promotion, something terrible happens... nothing!” - P. T. Barnum #RecycleYourMarketing
  16. There are SO many different, and effective channels to share content & reach your audience…. A Varied Content Strategy Is Important • 49% of small businesses believe Slideshare is highly effective for content promotion. (Source: CMI) • Brands that create 15 blog posts per month average 1,200 new leads per month. (Source: HubSpot) • The average B2B marketer engages in content promotion on 6 social media platforms. (Source: CMI) #RecycleYourMarketing
  17. More Channels = More Reach Facebook fans! LinkedIn fans! Twitter fans! #RecycleYourMarketing
  18. Reworking & Repurposing Works #RecycleYourMarketing
  19. 3. Provide Lasting Value • Value is in the eye of the beholder. • The more ways available to consume content, the more value you can provide to more people. • People consume content on different devices. • Similar content is interesting packaged in different ways. #RecycleYourMarketing Source: comScore
  20. Consider Your Audience: Generation *Source: Moz #RecycleYourMarketing
  21. Content Consumption Think about how your audience prefers to consume their content! Ebook Webinar OR Visual Vs. Audio Passive Vs. Interactive Download Vs. Stream
  22. Ebook Article OR Long Vs. Short Dense Vs. Simple
  23. 1 Great Content Idea Can = 5+ Content Pieces #RecycleYourMarketing 4. Give Content The Attention It Deserves
  24. Consider the Buyers Journey #RecycleYourMarketing
  25. Tips for Successful Repurposing • Give a nod to related content. • Use content “shelf life” to your advantage. • Know your audience. • Always deliver additional value. • Highlight different angles of the same topic. #RecycleYourMarketing
  26. Use One Platform to Promote Another From a blog post To an eBook! #RecycleYourMarketing
  27. Deliver Additional Value • Evaluate whether or not information has changed or if you’ve learned more information about the topic. • Share similar content in a new light. • Add promotions or downloadable material. • 5 blog posts that are interviews with different experts  1 blog post #RecycleYourMarketing
  28. How HubSpot Repurposes Content
  29. Existing Tweets/Twitter Accounts Blog Posts
  30. Existing Ebooks  “Kits” Turn your ebooks into a kit
  31. Webinar/Ebook  Twitter Chats
  32. Podcast  Ebook  Blog Posts  SlideShare
  33. Data  SlideShare  CTA Turn your data into a series of blog posts!
  34. Blog Posts  Ebook  SlideShare
  36. Likeable Hub ● Share 1000s of content ideas ● TurboPost ™ Facebook Ad Tech & Tweet + LinkedIn Post Repeating ● Likeable Hub Websites ● Social Listening + More! -Try Likeable Hub VIP for Free @ LikeableHub.com -Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before August 31st! → Visit LikeableDemo.com or call 212-359-4355 & mention #RecyleYourMarketing
  37. Q&A #RecycleYourMarketing Rebecca Corliss @repcor Dave Kerpen @davekerpen
  38. GRAND PRIZE! + 1 Year of Likeable Hub VIP ($240 Value!) #RecycleYourMarketing • LikeableHub.com • Inbound.org