Ideation, Markets and Research. Month 1 of 6 Month Startup Seattle covers orientation of the program and the monthly deliverables for month 2.
Ideation - not sure what startup idea to pursue? Here are a number of ways to look at your idea(s).
Markets - are you going after a large and growing market or a small and niche market?
Research - How do you do startup research, especially when
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DKParker, LLC
2015
@6MonthStartup
Monthly Mechanics
¤ Your work/Mentor Feedback – during dinner (first hour)
¤ 1:Many Meeting with Mentors – starting next month
¤ Deliverables – your company, your work!
¤ Monthly Content - what you need to be venture ready
¤ Meetups are stand alone events – come for what you
need, Mentors are based on homework, not “drop ins”
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Communications
¤ Monthly follow-up email for ticket holders
¤ Morning following event
¤ Slides, deliverables, video
¤ Slack Channel –invite included in tomorrow AM email
https://bit.ly/2CaC4mH
¤ #general channel
¤ #introductions channel
¤ #2019seattle channel
¤ Please ask questions there – we’ll answer for everyone’s
benefit
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2015
@6MonthStartup
Rules of the Road
¤ #GiveFirst
¤ Network – you need to build you network for the future
starting tonight
¤ Don’t Ramble – I’ll interrupt
¤ Mentor access is based on your work
¤ No I won’t do the work for you! Am I checking your
homework?
¤ Two months of no deliverables tells the story
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@6MonthStartup
Overview
¤ @6MonthStartup is designed to get you out of your head
and get you to revenue in six months
¤ Not all ideas can be accomplished in this time. But you’ll
be surprised how far you can get in six months
¤ Can you go faster? Of course, but not all customers will
be available on your timeline
¤ The next six months is about preparing you and your idea
to prove it’s worth your time
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A Note on Fundraising
¤ Your need for capital does not equal your ability to raise
capital!
¤ Need to prove your idea prior to raising $
¤ Can’t raise on a napkin or Idea (FFF)
¤ More traction means you’ll sell less of your company
¤ Data first – your deliverables will provide the backing
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2015
@6MonthStartup
Score Yourself 1-4
Team: Why you, balanced team (talents, diversity), domain experts,
serially successful founders, great company experience
Idea: Are you solving a problem? New or existing problem, big category
(vs tool), early/late continuum, technical achievable, pain pill or vitamin
Product: do you have a product, how mature, customer first, solid design,
clear roadmap to scale
Market/Customer: big market (TAM/SOM), cash available, new or nascent
market?
Competition: How many incumbents, funding status, are you incremental
better or 10X better?
Traction: Customer validation, revenue, improving unit economics?
Timing: Why now? Are you late, early, too early?
Revenue Model/Finance: How will you monetize your idea? Do you have
a basic budget on spending, big or small economics
IP/Moat: Is your idea defensible? Can you build a moat over time?
Clear Ask: What do you need help with? Advice, funding, introduction,
help finding staff?
Total out of 40
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Starting with Why!
¤ Doing a startup is difficult, odds of failure are high
¤ Simon Sinek Video
¤ About the $$
¤ Changing the world
¤ Solving a problem
¤ Big or little
¤ Expensive or cheap
¤ A lot of solutions or not many
¤ Unique Intellectual Property – or not
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Don’t Fail Fast - Kill Bad Ideas Fast
¤ Unless you have a trust fund writing a big check… don’t
fail fast.
¤ Learn to kill bad ideas fast
¤ A mediocre team in a great market can still have a good
result – a great team in a poor market will fail
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Ideation – Vectors of Idea
¤ What is a Vector
¤ Direction
¤ Magnitude
¤ Type of Vectors (not all inclusive)
¤ Power to the People
¤ Latent Need
¤ Frustration
¤ Market or Industry Trend – when the internet launched, when
Bitcoin launched, space travel
¤ Does the vector get you where you want to go?
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Surfing Analogy
¤ The Wave
¤ The Board
¤ The Surfer
¤ The Trend
¤ The Product
¤ The Leader/Team
Market timing = bad waves
Small waves are bad
Bad product
Wrong person/team for the market
Are all three lined up for you?
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Product & Companies
¤ Products aren’t fundable – Companies are fundable
¤ Lifestyle businesses – won’t funded
¤ Local vs. Scalable businesses
Which one will you be?
¤ Services vs Product
¤ Exit multiples
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Who is your customer?
¤ Product vs. Services
¤ Product is something you can deliver or ship – can you make
$$ while you sleep
¤ Services require people to deliver on the value and promise
– consulting or a restaurant
¤ Who pays the bill?
¤ A business
¤ The Consumer
¤ The product user and who pays can be different as in
Facebook or Google that make money on advertising
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2015
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Research
¤ You are not the customer
¤ Methods of Research
¤ Blue Ocean
¤ Gartner Magic Quadrant
¤ Documentation and Analysis
¤ Google Search – what are the keywords someone would
type to find your solution
¤ Crunchbase Search – funding, timing, categories
¤ Competitive Product/Service pricing
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2015
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Pitching your Idea
¤ Clearly communicating your idea is critical for recruiting
a co-founder and capital
¤ Starting strong
¤ What questions do you want the audience to ask when
you’re through?
¤ Can I invest
¤ Can I help
¤ WTF?
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2015
@6MonthStartup
Dave’s Madlibs Pitch
Hi, I’m <your name here>, and the problem I’m solving is <insert
problem here>. Our product <insert product info here> is designed
for our target customer of <insert target customer here>. We
make money by <insert method here> and our team is the right
team because <insert why you’re awesome here>
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@6MonthStartup
Month 1 Resources
¤ Books
¤ Creative Confidence – Tom Kelley & David Kelley
¤ Crossing the Chasm – Geoffrey Moore
¤ Four Steps of an Epiphany – Steve Blank
¤ A Curious Mind – Brian Grazer and Charles Fishman
¤ Industries of the Future – Alec Ross
¤ Blog
¤ Tom Tunguz, Redpoint http://tomtunguz.com/ SaaS and MRR
¤ Brad Feld, Foundry Group http://www.feld.com/
¤ Fred Wilson, Union Square http://avc.com/
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Monthly Deliverables
¤ What is your Venture Ready Score _____
¤ Write you “Why are you doing a startup” summary
¤ List your problem solutions. Rank based on what you
know today
¤ Market Research: Market size, resources for data
¤ Pitch: Outline and practice your pitch
¤ Bring these deliverables next month