Compilation of rankings from AppAnnie.com for location apps that were popular during SXSW 2012.

1. LOCATION APPS
Rank History for 2/17 - 3/17
Data from AppAnnie.Com
Compiled by Dave Smiddy
dave@getenroute
http://getenroute.com
Sunday, March 18, 2012

2. FIRST, A LOOK AT PATH
Gives us a baseline for Social Networking category
All Data from http://AppAnnie.Com 2
Sunday, March 18, 2012

3. APPLE’S FIND MY FRIENDS
Symmetrical Location Sharing
All Data from http://AppAnnie.Com 3
Sunday, March 18, 2012

4. GLASSMAP
Some early love, but now below 1000 in Lifestyle category
All Data from http://AppAnnie.Com 4
Sunday, March 18, 2012

5. UBERLIFE
A little movement around MWC, pushing out email re-
engagement in advance of SXSW
All Data from http://AppAnnie.Com 5
Sunday, March 18, 2012

6. FORECAST
Climbing up to 100ish
Their 2.0 was released on 2/28
All Data from http://AppAnnie.Com 6
Sunday, March 18, 2012

7. SONAR
Got a boost up to 200ish
All Data from http://AppAnnie.Com 7
Sunday, March 18, 2012

8. GLANCEE
Clawed its way into the 100-200 range
All Data from http://AppAnnie.Com 8
Sunday, March 18, 2012

9. BANJO
Doing well, at around 10-15 in Soc. Net.
2.0 Releases helped Banjo move up
All Data from http://AppAnnie.Com 9
Sunday, March 18, 2012

10. HIGHLIGHT
In the top50ish; Curve feels like organic growth, could also be
combination of tactics
All Data from http://AppAnnie.Com 10
Sunday, March 18, 2012

11. Quick Thoughts:
Lots of growth occurring in Mid-Feb as companies gear up for
Mobile World Congress and SXSW
... New releases help drive adoption, this is a contributing factor
for some, like Banjo, Glancee and Uberlife
The focus of several apps (i.e. Banjo, Glancee, Highlight) is on
discovering people, making connections, so-called “serendipity.”
Highlight is clearly winning. Perhaps, this is due to its simple UI
and passive, low-effort, experience. Highlight fits perfectly with
mobility: Brief bits of time to snack on media.
All Data from http://AppAnnie.Com 11
Sunday, March 18, 2012