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Design is-how-it-works

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Design is-how-it-works

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Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.

Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.

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Design is-how-it-works

  1. 1. Design is how it works David Wright / NPR @dwjr
  2. 2. Thank you to my smart friends: Callie Neylan Michael Yoch Jeremy Pennycook Ian Adelman Paulo Lopez Tyson Evans Max Pfennighaus Bill Couch Patrick Cooper Matt Mansfield Benjamin Dauer Justin Ferrell Wes Lindamood Matt Thompson Stephanie Slobodian Ron Coddington Vince Farquharson Michael Maness Joel Sucherman Laura Ramos Kinsey Wilson Irakli Nadareishvili Miranda Mulligan Marc Lavallee
  3. 3. About me • Newseum • Knight Ridder/Tribune • USA TODAY • NPR
  4. 4. Platform ≠ storytelling I don’t work in the newsroom.
  5. 5. Holy crap! We are working in the future. DreamWorks / 20th Century Fox
  6. 6. We’re really good at telling stories, but ... News design seems stuck because we can’t keep up with our audience’s expectations.
  7. 7. Same
  8. 8. 152 choices in the top navigation.
  9. 9. We’re running the risk of getting our asses kicked Quite possibly with our own content.
  10. 10. Unsolicited NYTimes redesign by Andy Rutledge
  11. 11. Your competitive set?
  12. 12. WTHR app
  13. 13. Flipboard
  14. 14. Gawker Gawker’s conversation curation
  15. 15. Gmail = ubiquitous Gawker’s conversation curation
  16. 16. How might we make better things? These problems go beyond visual design • Strategy • Money • Technology
  17. 17. Design thinking can help • Context • Research • Empathy (user-centered) • Synthesis ➔ Insights
  18. 18. Why? • Answer the right questions • Better answers, faster • Proactive, not reactive
  19. 19. Five ways to improve your experiences 1. Experience is everywhere 2. Get your house in order 3. Solve the right problems 4. Evaluate and iterate 5. Understand your materials
  20. 20. 1. Experience is everywhere
  21. 21. My father-in-law
  22. 22. Experience is everywhere
  23. 23. Adult Admission to Magic Kingdom Park Adjusted for Inflation to 2010 dollars $80 $60 $ 79 US Dollars $40 $ 21 $20 $0 1975 1980 1985 1990 1995 2000 2005 2010 Sources: allears.net / US Gov Experience is everywhere
  24. 24. Experience is everywhere
  25. 25. Experience is everywhere
  26. 26. Good experiences create value.
  27. 27. 2. Get your house in order
  28. 28. creative commons photo by flickr user kenmccown Get your house in order
  29. 29. Traditional baggage Distribution vs. Content paid to manage risk paid to tell stories
  30. 30. Instead: Technologists Product Shepherds User Experience
  31. 31. Good experience thrives in organizations where design is respected. Subtitle
  32. 32. 3. Evaluate and iterate
  33. 33. If you’re not agile, you’re doing it wrong • Small • Multidisciplinary • Empowered • Accountable Evaluate and iterate
  34. 34. Evaluate and iterate
  35. 35. Evaluate and iterate
  36. 36. Tappable prototype
  37. 37. 4. Solve the right problems
  38. 38. Journalists are pre-wired for success • Ask questions • Challenge the status-quo • Readers are fickle Solve the right problems
  39. 39. You’re probably focused on the wrong ideas • “Weaponize metrics” • Twitter + Surveys • Facebook Solve the right problems
  40. 40. 5. Understand how things work
  41. 41. We say “build” for a reason. Understand how things work
  42. 42. Handing a PSD to a developer does not make you a web designer. Understand how things work
  43. 43. Understand how things work
  44. 44. Understand how things work Interaction Design
  45. 45. Don’t get your ass kicked: 1. Experience is everywhere 2. Get your house in order 3. Solve the right problems 4. Evaluate and iterate 5. Understand your materials
  46. 46. Start small: • Little experiments • Skunk works can be cheap • Google is free • Show, don’t tell
  47. 47. Thanks! @dwjr

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