The document summarizes key trends from CES 2013, including the rise of connected devices and screens of various sizes. It notes Samsung's success in trying many new technologies and how their devices are increasingly connected. It also discusses trends around the connected home and appliances, new inputs like gesture recognition and brain scanning, and technologies for transportation like self-driving cars.
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CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap
1. CES 2013:
The Year of the
Connected Brand
(‘Berky’s cut’ edition)
David "Berky"
Presented by: Berkowitz
VP Emerging Media
360i - @360i
david.berkowitz@360i.com
@dberkowitz
www.about.me/dberkowitz
PROPRIETARY & CONFIDENTIAL
2. Your guide to CES
In January 2013, I returned to Las Vegas for my sixth straight Consumer
Electronics Show (CES), elbowing my way through the miles of exhibit space
packed with 150,000 attendees. I have a particular focus on what matters for
marketers, so you won’t see every last 3D TV here.
You can find photo credits (to images that are not my own), annotations, and
other references in the notes to most slides.
Many more of my photos are on Flickr with Creative Commons attribution:
http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/
A few of the GIFs are available at Cinemagr.am:
http://cinemagr.am/web/user/3396
Thanks for joining the ride. Reach out any time if I can provide more color.
- David Berkowitz, www.about.me/dberkowitz
PROPRIETARY & CONFIDENTIAL
2
4. CES in <140 characters
PROPRIETARY & CONFIDENTIAL
4
5. Year of the startup?
PROPRIETARY & CONFIDENTIAL
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6. Why this CES mattered
"It was, in short, the BEST.CES.EVER.
"It’s what CES – and it’s what innovation in
general – is really about: the lone genius (or
geniuses) working in the dark, brining something
into the light."
- TechCrunch
PROPRIETARY & CONFIDENTIAL
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46. Lots of late nights (VIP or
bust)
PROPRIETARY & CONFIDENTIAL
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47. “Unless you’re
taking us to the edge
of the abyss and
making us
uncomfortable, we
don’t need you.”
Coca-Cola CMO Joe Tripodi on what brands think of agencies ,
at CES 2013 Brand Matters keynote
PROPRIETARY & CONFIDENTIAL
47
57. The key to Samsung’s
success
“…There’s something else besides
sheer size that makes Samsung so
successful… Samsung is willing to
try anything. Actually, it’s willing to
try everything.”
- Slate
PROPRIETARY & CONFIDENTIAL
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58. Samsung’s ad network a
work in progress but gaining
reach
PROPRIETARY & CONFIDENTIAL
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77. Lots of ways to chill out
“There was one thing I got wrong:
it’s no longer about the internet of
things. That’s geek speak from what
now sounds like a bygone era. The
new era of connected devices is for
everyone.”
- David Berkowitz, Advertising Age
PROPRIETARY & CONFIDENTIAL
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78. Lowe’s Iris is a hub for
connected devices
PROPRIETARY & CONFIDENTIAL
78
97. TVs add facial recognition to
personalize
recommendations
"Increasingly, TVs will know who is
watching them and I expect advertisers
will know shortly thereafter. This
should result in shows and
commercials you like more and even
better products, but far less privacy.“
- Rob Enderle, Enderle Group, in Business
Insider
◦
PROPRIETARY & CONFIDENTIAL
97
98. Panasonic TVs use facial
recognition for
personalization
PROPRIETARY & CONFIDENTIAL
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99. Time Warner Cable comes to
Roku (but you still need
cable)
PROPRIETARY & CONFIDENTIAL
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100. TVF makes more TVs smarter
PROPRIETARY & CONFIDENTIAL
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101. Dongles abound to add
connectivity to TVs
PROPRIETARY & CONFIDENTIAL
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102. Don’t put mobile in the
corner
"If the TVs are in one corner and mobile
devices in another, as has been the case
in years past, it will completely go
against how consumers are interacting
with devices and media. Look for
savvier product manufacturers to show
how devices really fit into people's
lives."
- David Berkowitz in Ad Age
PROPRIETARY & CONFIDENTIAL
102
103. What CES really looked like
TV
PC
Smart-phone
PROPRIETARY & CONFIDENTIAL
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157. 2 apps that saved me at CES
Cardmunch: Scan business
cards, add to address book
and LinkedIn with 1 tap
www.cardmunch.com
Pocket: Save articles to
read later via browser,
mobile, email
www.getpocket.com
PROPRIETARY & CONFIDENTIAL
157
158. Other companies of interest
◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc
◦ Bluestacks: Run Android apps on Windows or Mac
◦ Cube26: tech products to enable devices to better recognize and interact with users
◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change
temperature
◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host
◦ Mindmeld by Expect Labs: Contextual intelligence for video chat
◦ ooVoo: now watch videos together with 10 people
◦ Stremor: TLDR bBrowser extension that summarizes content
◦ Trackdot: Sensors to help you track your luggage
◦ TroopID: Verifies US military records so retailers can reward servicemen and vets
with perks at checkout
PROPRIETARY & CONFIDENTIAL
158
159. Bonus: The Best CES
◦Coverage
VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here
◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of
the ad industry is also a gadget junkie and even a developer
◦ NY Times: Smartphones Become Life's Remote Control -
◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to
make it big
◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES
◦ Business Insider: TVs include facial recognition to recommend content, and soon to
personalize ads
◦ TechCrunch: Why Samsung is the 5th Horseman of Tech
◦ The Verge: Awards for the Best of CES
◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian
Schafer and I seemed to have the same idea (it's hardly the first or last time for that).
◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them
already and others are on my wish list.
PROPRIETARY & CONFIDENTIAL
159
Aaron Levie - CES: people travel from all over to play with gadgets and not buy anything. Not to be confused with Best Buy. https://twitter.com/levie/status/288120050672599040?uid=1051731&iid=0506bbb9-4ed6-430f-9c5c-87d760418013&nid=12+45+20130107
Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ (by yours truly, David Berkowitz
Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here's what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple's playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn't be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We'll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We'll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools. - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
Green = most relevant for marketers Orange = so-so Red = less important http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here's what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple's playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn't be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We'll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We'll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools. - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
paidContent - http://paidcontent.org/2013/01/11/pay-tv-will-shrink-for-first-time-in-history-study-says-cable-watching-peaked-in-2012/ Note the misleading Y Axis – it’s shrinking, but not that fast
Emarketer - http://www.emarketer.com/Article.aspx?R=1009581 Connected TVs are connected to the internet any way possible (eg Roku, Xbox) – smart TVs have internet built in
- http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
- http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
- http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
Keyhole - http://keyhole.co/realtime/CHLJYj/CES
Keyhole - http://keyhole.co/realtime/CHLJYj/CES
Peek Analytics – www.peekanalytics.com
Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
CES Matrix, take 2 – a little more polished
Hulk - http://www.buy.com/th/disguise-vinyl-mask.html Iron Man http://www.birthdaydirect.com/iron-man-masks-p-21191.html Hawkeye - http://www.tales2astonish.com/the-avengers-countdown-day-08-hawkeye/ Captain America - http://tvtropes.org/pmwiki/pmwiki.php/Film/CaptainAmerica1990
Examples: Bottom left: Sharp 8K TVs are pretty but evolutionary and won’t change anything for marketers Far top left: Brainwave readers have great potential but will be focused on more niche markets like certain areas of healthcare in immediate future. Some marketers will want to use them for research though. Top middle: wearable fashion like Vuzix glasses, and Google’s Project Glass, will give people a new way to experience digital media – and the real world, but are years off from mainstream adoption. Initial models focus on very specific niches like ski goggles. Far right: Samsung’s AdHub shows great potential with Samsung’s massive penetration in both TVs and mobile handsets
Purell – a winning hand starts here
Launchfest
Iheartradio vip
Via Wikimedia commons - http://commons.wikimedia.org/wiki/File:Hubble%27s_Wide_View_of_%27Mystic_Mountain%27_in_Infrared.jpg Via Flickr NASA Goddard - http://www.flickr.com/photos/gsfc/4545192059/
- PC Mag - http://www.pcmag.com/article2/0,2817,2414078,00.asp
Didlr! www.didlr.com “ Twitter for Doodlers”
Qualcomm keynote in The Verge - http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets
Photos: Berky David Blaine, Omar Epps, Tim Westergren http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
Another OEM saw how hard it is to get into the ad game But lots of promise as it expands across android devices - http://www.samsungadhub.com/pr/customers/publishers/publishers.do
AR - http://venturebeat.com/2013/01/10/usps-augmented-reality-app/ Developed with Aurasma
Theme: partnerships forming
Twine Fridge -> Washing machine -> come up with useful example (smart grill?) Show Quirky + GE
Twine Fridge -> Washing machine -> come up with useful example (smart grill?) Show Quirky + GE
Whirlpool fridge (my image) Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
Lowes http://www.lowes.com/cd_Iris_239939199_ It’s also a new revenue stream, with Lowe’s offering its new kind of Geek Squad
NY Times - http://www.nytimes.com/2013/01/12/technology/smartphones-can-now-run-consumers-lives.html?nl=todaysheadlines&emc=edit_th_20130112&_r=0
Rambus, NXP
Image used – Engadget - http://www.engadget.com/gallery/samsung-t9000-refrigerator-with-evernote-hands-on/5550003/ Also Samsung smart fridge - http://venturebeat.com/2013/01/11/samsung-smart-fridge-it-runs-android-apps-like-evernote-video-demo/
LG - http://techcrunch.com/2013/01/07/lgs-smart-home-gets-a-lot-smarter-in-2013-the-company-reveals-its-vision-at-ces/
Via techcrunch - http://techcrunch.com/2013/01/07/atts-digital-life-home-automationsecurity-system-to-debut-in-8-markets-in-march/
It’s an evolutionary step forward – OLED, 4K, 8K – but no real impact for anyone but the manufacturers themselves
Weird demo from Hisense
Gracenote and Zeebox - http://www.engadget.com/2013/01/03/zeebox-gracenote-entourage/?a_dgi=aolshare_twitter Zeebox partners with Gracenote for Second Screen app
Gracenote ad targeting - http://gigaom.com/2012/12/14/gracenote-ad-targeting/
PSFK on Panasonic - http://www.psfk.com/2013/01/panasonic-facial-recognition-tv.html Google - http://www.businessinsider.com/this-new-google-tv-watches-you-and-chooses-shows-based-on-your-behavior-2013-1?utm_source=alerts Image: Wikipedia - http://en.wikipedia.org/wiki/Rob_Enderle
TWC + Roku - http://techcrunch.com/2013/01/07/roku-700-streaming-channels-twc/ www.roku.com
- http://www.tvfp.tv/
TVF - http://www.tvfp.tv/ Roku – www.roku.com http://shop.infinitec.com/
Ad Age: 5 Trends for Marketers to Watch http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/
LG’s booth
Audible Magic http://audiblemagic.com/#slide1 Writeup in Forbes Jan 2013: The company is now leveraging that expertise to provide supplemental content on tablets and computers, the so-called “second screen” in entertainment. A smartphone app listens to what you’re watching on TV, identifies it, and offers related content. In the demo, the app synched an episode of Million Dollar Money Drop to a home play-along game that followed the episode precisely, letting you go beyond simply yelling at the television. http://www.forbes.com/sites/larrydownes/2013/01/12/the-five-most-disruptive-technologies-at-ces-2013/2/
Ad Age - http://adage.com/article/special-report-ces/tv-ces-las-vegas/239050/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage “ New powers for Dish's Hopper: The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature --which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers.”
Actiontec Screenbeam – devices connect screens with each other http://www.actiontec.com/products/product.php?pid=298#.UPJgiG88CSo
Martian Watches – voice control- http://martianwatches.com/ Filip Basis
New fitbit – www.fitbit.com Bodymedia – via Venturebeat - http://venturebeat.com/2013/01/06/bodymedia-launches-beefed-up-health-tracking-system-for-your-arm/
- Seems kind of like Kinect, or an evolution of Smart TV from Samsung… http://venturebeat.com/2013/01/03/orange-taps-movea-to-create-a-gesture-based-set-top-box/
Café shot – Muse - https://www.shoplocket.com/products/PaxCP-pre-order-your-muse Muse http://interaxon.ca/muse/ http://www.indiegogo.com/interaxonmuse?c=gallery More Muse - http://venturebeat.com/2013/01/11/ces-2013-top-10/ BodyWave – Play Attention http://www.freerlogic.com/body-wave/
Moonrider / Artjam www.moonrider.com
More – VentureBeat http://venturebeat.com/2013/01/09/cube26-natural-vision-control-gestures-video/
Red card- http://eastsidefcnews.blogspot.com/2009/12/red-card.html Telegraph – http://www.telegraph.co.uk/technology/video-games/video-game-news/9423539/Fifa-13-referees-will-hear-Xbox-Kinect-players-swearing.html Fifa 13 will take advantage of Microsoft Kinect to allow players to shout commands to their team to change tactics or formations without pausing the game. But the system will also listen for players whose frustration gets the better of them. Swearing at the referee will influence their decision-making, possibly leading to more bookings. EA says that in Fifa 13's career mode, gamers will find that storylines will develop if they acquire a reputation for abusing referees.
image: David Berkowitz Background - VentureBeat: http://venturebeat.com/2013/01/04/let-the-driverless-race-begin-toyota-and-audi-prep-self-driving-cars-for-ces/
www.mycityway.com Partner with BMW https://itunes.apple.com/us/app/mycityway-now-city-explorer/id516533051?mt=8
Step up click-through rates with your consumers. The powerful Gimbal™ relevance engine ensures that your app delivers what your users want – before they even know they want it. https://www.gimbal.com/showcase/