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Top 10 Takeaways & Trends (part 2 of 2)
6. The Internet of Things (IoT) could face new walled garden hurdles with devices only working
with their proprietary operating systems (eg another Apple vs. Google battle), but other
parties such as Samsung are trying to get all such devices to talk to each other
7. For wearables in 2015, success will hinge on what’s affordable, fashionable, and offering a
clear value proposition
8. 3D printing is still mostly for industrial and professional use cases, but partnerships between
hardware manufacturers and consumer brands may help popularize the technology
9. As cars and other experimental vehicles get smarter (while also getting greener), brands will
have more ways to reach consumers while in transit
10. Many of the best technologies are designed to let people have fun, or even create a sense
of wonder. Tap into that however possible to create new kinds of emotional connections with
consumers.

Publié dans : Technologie, Marketing
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