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Constructing a purposive interview sample of bloggers

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davidbrake
davidbrake

Discusses the benefits and drawbacks of the approach I took to finding a stratified sample of bloggers to interview for my thesis.

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Constructing a purposive interview sample of bloggers Internet Research 8.0, Vancouver October 18-20, 2007 By David Brake London School of Economics http://davidbrake.org/ David Brake
Why interview personal webloggers? ,[object Object],[object Object],David Brake
Why do so face to face? ,[object Object],[object Object],[object Object],David Brake
Sampling problems of previous studies ,[object Object],[object Object],[object Object],[object Object],David Brake
Reflective of blogging population? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],David Brake
Representative sample? ,[object Object],[object Object],David Brake
The solution? ,[object Object],[object Object],[object Object],David Brake
Four step approach David Brake I Use search engines to find contactable personal webloggers II Select webloggers for initial contact from search results III Send questionnaire and select interviewees based on questionnaire results IV Interview respondents f2f
Step 1 ,[object Object],[object Object],[object Object],David Brake
Step 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],David Brake
Step 3 ,[object Object],[object Object],[object Object],David Brake
Interviewee characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],David Brake
Interviewee characteristics (cont.) ,[object Object],[object Object],[object Object],[object Object],David Brake
Benefits ,[object Object],David Brake
Weaknesses I - social composition ,[object Object],[object Object],[object Object],[object Object],David Brake
Weakness II Use of search engine to construct sampling frame ,[object Object],[object Object],[object Object],David Brake
Possible solutions ,[object Object],[object Object],David Brake
Further Questions? Comments? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],David Brake

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Constructing a purposive interview sample of bloggers

  • 1. Constructing a purposive interview sample of bloggers Internet Research 8.0, Vancouver October 18-20, 2007 By David Brake London School of Economics http://davidbrake.org/ David Brake
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  • 8. Four step approach David Brake I Use search engines to find contactable personal webloggers II Select webloggers for initial contact from search results III Send questionnaire and select interviewees based on questionnaire results IV Interview respondents f2f
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