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Labs.Redweb - Agency Briefing: The Internet Of Things
At Labs. Redweb, We’re 4 weeks in
to six months of looking at the
Internet of Things
This presentation is loosely a brain
dump of the research & exploration
we’ve done so far
!
spoiler alert: currently we have
more problems and questions, and
very few answers!
Labs.Redweb - Agency Briefing: The Internet Of Things
The Internet of things has been
made possible by three
advancements
!
(low cost) Sensors + (ubiquitous)
connectivity + (digital) processes
But it’s a term better described as
!
Things of the internet, or Things
WITH the internet
But we should bring this back to
people
It’s not just about the Things
!
It’s about how this relates to us &
the value people can harness
In 2008, the number of connected
Things overtook the number of
humans on the planet
!
That was the year of
Google Chrome, iPhone 3G,
windows 7 & android phones!
We now have an enormous amount
if data that our devices can access
from anywhere anywhere & anytime
It’s estimated that in 18 years time,
we’ll each have 5000 connected
things in our daily lives - Wow!
But with great beard comes great
responsibility…



We don't want to drown in endless
alerts, pings, buzzes, and red
circles
Most of our interaction with devices
will need to be invisible
It’s very easy to coo over the latest
devices & gadgets, especially in our
techy industry & environment.



But we need to bring it back to
PEOPLE
Over the next few months, we’ll be
looking further into the following 5
areas
Labs.Redweb - Agency Briefing: The Internet Of Things
Smart watches, Glass, heart
monitors, wrist bands, fitness
trackers etc
!
It feels like the earliest of stages -
innovations are incremental
Are any of those the answer to this
question? 



Not yet, but we’re possibly getting
closer (Glass especially)
Labs.Redweb - Agency Briefing: The Internet Of Things
Capturing our personal data:

motion, activity, performance,
heartbeat, weight, consumption…
Who owns a fitness tracker?
Do you still use it?

Do you still keep it charged?

Would repair or replace it if it
broke?
Changing our behaviour through
awareness. 



Short term vs long term value: 

Changing habits vs improving
performance

But we will see more value when we
move beyond gamification and
sharing to monitoring and
prediction
!
We could use these devices to -
improve our health long term,
connect our health services,
Prevent & predict illness. And
perhaps have smarter insurance,
mechanisms
Labs.Redweb - Agency Briefing: The Internet Of Things
Things that deal in location specific
information & services
A closer look at iBeacons:
(Apple seem very keen to these)

This is an estimate beacon. It’s
marketed heavily at retail spaces
Shops will be able to send you
personal messages.
!
Sounds good, but it’s going to be
misused & get spammy …and we’ll
all turn our bluetooth off!
Labs.Redweb - Agency Briefing: The Internet Of Things
Sensors to connect our cities, make
our offices “smarter”, make our
home life easier
!
These are everyday environments,
the spaces in which we live & work
Individual sensors vs bigger picture
!
How any house plants do people
have at home? Would you pay £50
to monitor each of them?
(Terrible football based visual joke)
“in the future everything in a city,
from the electricity grid, to the
sewer pipes to roads, buildings and
cars will be connected to the
network. Buildings will turn off the
lights for you, self-driving cars will
find you that sought-after parking
space, even the rubbish bins will be
smart.”
Once again, we need to bring this
back to people…
And how do we avoid this scenario?
Labs.Redweb - Agency Briefing: The Internet Of Things
The 5 steps to our evolving
technosociety:
Definition of a spime:
our current thoughts - positives,
negatives & niggling worries
!
FIRSTLY the things we like about
IOT:
As we’ve been saying for a while,
we think the future should be:
Frictionless, invisible, memorable
!
And the IOT is suited to all 3
FRICTIONLESS by task & device:
!
You should be able to move from
one device to another, seamlessly,
for any task
Our interaction should be effortless,
seamless and withut irritation
Making experiences that stand out,
by making things that matter to
people & enabling users to be part
of the story
This is amazing: Our UV chip only
cost £9.70, our Headset - £100
Labs.Redweb - Agency Briefing: The Internet Of Things
And now the not so good bits



Should we be concerned about
privacy? Writing a text on your wrist
for all to see? Taking photos
without anyone seeing you do it?
If you can control your house with
your phone, so could someone else.



Cars are mostly CPU controlled
some cars have been hacked &
started remotely
Will this make our lives easier or
more complex and more difficult or
distracting?
!
We have to learn rules, instructions,
interfaces, interactions, and
remember account details, charge
batteries, chargers etc
Too much information leads to
information loss
!
How do we disconnected?
How do we make filters smarter?
We don’t have time (or inclination)
to do everything
!
We can’t do all this or we won’t
have time to drink or enjoy the wine
Which side are you going to take?
Which system do you buy into?

How deep do you wade in?

And who owns your data?

And will the systems you buy into
last? 
!
What happens if they suddenly
change their interfaces or APIs?
How can we interpret the data we
produce to harvest real value?
Should we look to add personality
or revert to the modernist truth to
materials mantra?
!
(People treat their Roombas like
pets, often paying more to repair
them than it would take to buy a
new one)
At the minute things look terrible -
plastic, rubbery & bright. But the
other end of the spectrum is no
better for these new devices
So what are the next steps for
Redweb Labs and the IOT projects
we’ll be looking at?
We won’t be making the famous
internet fridge. We want to explore
further and ask more searching
questions in our work.
We’ll be aiming for something that
ticks or tickles the boxes we’ve
been going on and on about
We’ll be making experiments to
answer the questions & test the
preconceptions that we’ve talked
about here
And as always we’ll be seeking the
holy trinity we always aim for at
Redweb Labs
Labs.Redweb - Agency Briefing: The Internet Of Things
Several of our past projects can be
labelled as IOT so this is nothing
new to us
Our latest project - the Blaze UV
app, is a good case in point
We bought a UV sensor…
Connected it to an arduino
Converted data to audio and
communicated that to a phone
through FSK 
!
(Read Sean’s blog post on
redweb.com)
We built our first hardware
prototype, fitting all the electronics
into a piggy back phone case
And gave some thought to what
form a shrunken and finished
product might take.
We gave some thought to how the
phone app might work. 



The full story is documented at
http://blazeuvkey.redweb.com
We’ve played with making a door
opening wearable. 



Fitting the wiring form our door
passes inside a watch carcass
We’re working on a cycling hoody.


It senses when you lift & stretch
your arm out, to then glows LEDs to
indicate you’re planning to turn.
We’re experimenting with iBeacons
& a greeting display. 



Are these reliable? Do they react
fast enough? Where’s the limit
between interest & irritation?
And we’re halfway through an
installation project that will see
Elvis on a skateboard, being ALL
SHOOCK UP
Labs.Redweb - Agency Briefing: The Internet Of Things
I recently attended a client’s charity
golf day. As well as looking
splendid, i fully networked myself
up…
It wasn’t a very good experience
And some of you guys have been
helping test these bluetooth
stickers.
!
James - tracked John

Ben - tracked notebook
Sean - track passes
Tom - tracked his cat



How have you found them?
And thanks to those who have 3D
doodled: Prizes for 3d printing
!
Amy - ship in a bottle

Michaela - bournemouth eye

James - zebra donkey

Gemma - ISS
Labs.Redweb - Agency Briefing: The Internet Of Things

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Labs.Redweb - Agency Briefing: The Internet Of Things

  • 2. At Labs. Redweb, We’re 4 weeks in to six months of looking at the Internet of Things
  • 3. This presentation is loosely a brain dump of the research & exploration we’ve done so far ! spoiler alert: currently we have more problems and questions, and very few answers!
  • 5. The Internet of things has been made possible by three advancements ! (low cost) Sensors + (ubiquitous) connectivity + (digital) processes
  • 6. But it’s a term better described as ! Things of the internet, or Things WITH the internet
  • 7. But we should bring this back to people It’s not just about the Things ! It’s about how this relates to us & the value people can harness
  • 8. In 2008, the number of connected Things overtook the number of humans on the planet ! That was the year of Google Chrome, iPhone 3G, windows 7 & android phones!
  • 9. We now have an enormous amount if data that our devices can access from anywhere anywhere & anytime
  • 10. It’s estimated that in 18 years time, we’ll each have 5000 connected things in our daily lives - Wow!
  • 11. But with great beard comes great responsibility…
 
 We don't want to drown in endless alerts, pings, buzzes, and red circles
  • 12. Most of our interaction with devices will need to be invisible
  • 13. It’s very easy to coo over the latest devices & gadgets, especially in our techy industry & environment.
 
 But we need to bring it back to PEOPLE
  • 14. Over the next few months, we’ll be looking further into the following 5 areas
  • 16. Smart watches, Glass, heart monitors, wrist bands, fitness trackers etc ! It feels like the earliest of stages - innovations are incremental
  • 17. Are any of those the answer to this question? 
 
 Not yet, but we’re possibly getting closer (Glass especially)
  • 19. Capturing our personal data:
 motion, activity, performance, heartbeat, weight, consumption…
  • 20. Who owns a fitness tracker? Do you still use it?
 Do you still keep it charged?
 Would repair or replace it if it broke?
  • 21. Changing our behaviour through awareness. 
 
 Short term vs long term value: 
 Changing habits vs improving performance

  • 22. But we will see more value when we move beyond gamification and sharing to monitoring and prediction ! We could use these devices to - improve our health long term, connect our health services, Prevent & predict illness. And perhaps have smarter insurance, mechanisms
  • 24. Things that deal in location specific information & services
  • 25. A closer look at iBeacons: (Apple seem very keen to these)
 This is an estimate beacon. It’s marketed heavily at retail spaces
  • 26. Shops will be able to send you personal messages. ! Sounds good, but it’s going to be misused & get spammy …and we’ll all turn our bluetooth off!
  • 28. Sensors to connect our cities, make our offices “smarter”, make our home life easier ! These are everyday environments, the spaces in which we live & work
  • 29. Individual sensors vs bigger picture ! How any house plants do people have at home? Would you pay £50 to monitor each of them?
  • 30. (Terrible football based visual joke)
  • 31. “in the future everything in a city, from the electricity grid, to the sewer pipes to roads, buildings and cars will be connected to the network. Buildings will turn off the lights for you, self-driving cars will find you that sought-after parking space, even the rubbish bins will be smart.”
  • 32. Once again, we need to bring this back to people…
  • 33. And how do we avoid this scenario?
  • 35. The 5 steps to our evolving technosociety:
  • 37. our current thoughts - positives, negatives & niggling worries ! FIRSTLY the things we like about IOT:
  • 38. As we’ve been saying for a while, we think the future should be: Frictionless, invisible, memorable ! And the IOT is suited to all 3
  • 39. FRICTIONLESS by task & device: ! You should be able to move from one device to another, seamlessly, for any task
  • 40. Our interaction should be effortless, seamless and withut irritation
  • 41. Making experiences that stand out, by making things that matter to people & enabling users to be part of the story
  • 42. This is amazing: Our UV chip only cost £9.70, our Headset - £100
  • 44. And now the not so good bits
 
 Should we be concerned about privacy? Writing a text on your wrist for all to see? Taking photos without anyone seeing you do it?
  • 45. If you can control your house with your phone, so could someone else.
 
 Cars are mostly CPU controlled some cars have been hacked & started remotely
  • 46. Will this make our lives easier or more complex and more difficult or distracting? ! We have to learn rules, instructions, interfaces, interactions, and remember account details, charge batteries, chargers etc
  • 47. Too much information leads to information loss ! How do we disconnected? How do we make filters smarter?
  • 48. We don’t have time (or inclination) to do everything ! We can’t do all this or we won’t have time to drink or enjoy the wine
  • 49. Which side are you going to take? Which system do you buy into?
 How deep do you wade in?
 And who owns your data?

  • 50. And will the systems you buy into last? ! What happens if they suddenly change their interfaces or APIs?
  • 51. How can we interpret the data we produce to harvest real value?
  • 52. Should we look to add personality or revert to the modernist truth to materials mantra? ! (People treat their Roombas like pets, often paying more to repair them than it would take to buy a new one)
  • 53. At the minute things look terrible - plastic, rubbery & bright. But the other end of the spectrum is no better for these new devices
  • 54. So what are the next steps for Redweb Labs and the IOT projects we’ll be looking at?
  • 55. We won’t be making the famous internet fridge. We want to explore further and ask more searching questions in our work.
  • 56. We’ll be aiming for something that ticks or tickles the boxes we’ve been going on and on about
  • 57. We’ll be making experiments to answer the questions & test the preconceptions that we’ve talked about here
  • 58. And as always we’ll be seeking the holy trinity we always aim for at Redweb Labs
  • 60. Several of our past projects can be labelled as IOT so this is nothing new to us
  • 61. Our latest project - the Blaze UV app, is a good case in point
  • 62. We bought a UV sensor…
  • 63. Connected it to an arduino
  • 64. Converted data to audio and communicated that to a phone through FSK ! (Read Sean’s blog post on redweb.com)
  • 65. We built our first hardware prototype, fitting all the electronics into a piggy back phone case
  • 66. And gave some thought to what form a shrunken and finished product might take.
  • 67. We gave some thought to how the phone app might work. 
 
 The full story is documented at http://blazeuvkey.redweb.com
  • 68. We’ve played with making a door opening wearable. 
 
 Fitting the wiring form our door passes inside a watch carcass
  • 69. We’re working on a cycling hoody. 
 It senses when you lift & stretch your arm out, to then glows LEDs to indicate you’re planning to turn.
  • 70. We’re experimenting with iBeacons & a greeting display. 
 
 Are these reliable? Do they react fast enough? Where’s the limit between interest & irritation?
  • 71. And we’re halfway through an installation project that will see Elvis on a skateboard, being ALL SHOOCK UP
  • 73. I recently attended a client’s charity golf day. As well as looking splendid, i fully networked myself up…
  • 74. It wasn’t a very good experience
  • 75. And some of you guys have been helping test these bluetooth stickers. ! James - tracked John
 Ben - tracked notebook Sean - track passes Tom - tracked his cat
 
 How have you found them?
  • 76. And thanks to those who have 3D doodled: Prizes for 3d printing ! Amy - ship in a bottle
 Michaela - bournemouth eye
 James - zebra donkey
 Gemma - ISS