2005 Summer CAR SALES IN USA

Summer Sales in USA
July-August 2005
Prepared by David Castro

An Introduction
 My family and I were on holidays in USA in 2005. I
dedicated most of my time visiting interesting places,
museums and reading books and newspapers.
 We jumped from Europe to USA, and from Miami to
New York to San Francisco… almost 30 days….
 At that time one of my responsibilities was Sales to
employees at SEAT (VW Group Brand), so when I
read the newspapers in USA that the prices of the car
were down and were similar than the prices pay by
the Automotive Employees. I though this could be
interesting, and it was! The strategy worked and rise
the sales and the stock shares!
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 2

Table of Contents
1. 2005 CAR SALES IN USA – A RECORD
2. EMPLOYEES PRICE
3. STOCK CLEARANCE
4. SUMMER EVENT
5. NEW CARS LAUNCHINGS
6. PRE-OWNED OFFERS
7. INTERNET SALES
8. RENT-A-CAR OFFERS
9. PUBLICITY AND ADVERTISING FOR MAKING A
BRAND
10. WHAT ARE THE INVESTORS DOING?
Page 3

1. 2005 CAR SALES IN USA – A
RECORD
Page 4
•General Motors, Ford and
Chrysler have all launched
“Employees Price” action. It has
worked: with sales increase of
41%, in July 2005.

2. EMPLOYEES PRICE – Questions?
Page 5
• Most of the customers ask themselves, what is the
price difference, and who pays the difference.
Read the article below.

2. EMPLOYEES PRICE - SLOGANS
 You pay what we pay. Not a cent more… GM
 Employee pricing plus… Chrysler, Dodge, Jeep
 Employee pricing on brand new…. Ford
 Our invitation to pay same low prices our employees
and their families pay has been extended … Lincoln-
Mercury
 Employee discount. You pay what our employees pay!
… Toyota
 Employee Discount Pricing. Now for everyone! …
Volvo
Page 6

2. EMPLOYEES PRICE - GM
Page 7

2. EMPLOYEES PRICE - CHRYSLER
Page 8

2. EMPLOYEES PRICE - FORD
LINCOLN MERCURY
Page 9

2. EMPLOYEES PRICE - TOYOTA
Page 10

2. EMPLOYEES PRICE - VOLVO
Page 11

3. STOCK CLEARANCE - SLOGANS
 You can save money on a Honda. What more do you want?
 More savings like a win-win to me … Honda
 Hyundai summer clearance … Hyundai
 Nationwide clearance event. Toyota Time ….Toyota
 Fully loaded and ready to go… Audi
 Grand Touring. Bentley Style.
 The Z4 “endless summer”lease ….. BMW
Page 12

3. STOCK CLEARANCE - HONDA
Page 13

3. STOCK CLEARANCE - HYUNDAI
Page 14

3. STOCK CLEARANCE - TOYOTA
Page 15

3. STOCK CLEARANCE - AUDI
Page 16

3. STOCK CLEARANCE - BENTLEY
Page 17

3. STOCK CLEARANCE - BMW
Page 18

3. STOCK CLEARANCE – BMW X3
Page 19

4. SUMMER EVENTS - SLOGANS
 Infiniti’s Limited Engagement. Summer
Event.
 The Lexus Golden Opportunity Sales Event.
Page 20

4. SUMMER EVENTS - INFINITY
Page 21

4. SUMMER EVENTS – LEXUS
Page 22

5. NEW CARS LAUNCHING -
SLOGANS
 Can you resist? The power to turn a quick glance into a lasting stare…. Jaguar
 All new Jeep Grand Cherokee. The off-road legend continues … on-road.
 The New in New York... Mercedes
 Insight: we dreamed of making technologically superior SUV. Others dreamed of charging
more. The New LR·….. Land Rover.
 The gransport’s handling limits are higher than one dares probe on public roads… Maserati
 Spicy. Extra spicy. Holy moley…. Porsche
 Exudes luxury. Absorbs impact. The New Audi A6
 Pose. Performance. Passion. … Bentley
 Introducing the new BMW 3 Series
 It is not what you expect from Honda …..
 Even when we go small …. Hummer
Page 23

5. NEW CARS LAUNCHING - JAGUAR
Page 24

5. NEW CARS LAUNCHING - JEEP
Page 25

5. NEW CARS LAUNCHING -
MERCEDES
Page 26

5. NEW CARS LAUNCHING – LAND
ROVER
Page 27

5. NEW CARS LAUNCHING –
MASERATI
Page 28

5. NEW CARS LAUNCHING –
PORSCHE
Page 29

5. NEW CARS LAUNCHING – VW
Page 30

5. NEW CARS LAUNCHING – AUDI
Page 31

5. NEW CARS LAUNCHING – BENTLEY
Page 32

5. NEW CARS LAUNCHING – BMW
Page 33

5. NEW CARS LAUNCHING - HONDA
Page 34

5. NEW CARS LAUNCHING - HUMMER
Page 35

6. PRE-OWNED OFFERS – SLOGANS
 So many used cars in stock, due to great New Car Sales. But
Used Car sales too. “…We don´t have anything else to sell”.
 Another kind of used car is the pre-owned car, which is “Km 0”
in Europe. It seems there are some of them to be sold.
Page 36

6. PRE-OWNED OFFERS – SLOGANS
 Sure, the previous owner stands behind their car. After all, they
built it…. Lexus
 From your desktop to your driveway. Find over 6,000 Certified
Pre-Owned Mercedes-Benz vehicles at searchmercedes.com
 As close to new as it can possible get. Certified pre-owned
from Volkswagen.
 Certified Pre-owned by BMW
 Certified Pre-owned Program Benefits…..Cadillac
Page 37

6. PRE-OWNED OFFERS – LEXUS
Page 38

6. PRE-OWNED OFFERS – MERCEDES
Page 39

6. PRE-OWNED OFFERS – VW
Page 40

6. PRE-OWNED OFFERS – BMW
Page 41

6. PRE-OWNED OFFERS – CADILLAC
Page 42

6. PRE-OWNED OFFERS – CADILLAC
Page 43

7. INTERNET SALES– SLOGANS
 2 out of 3 Online car shoppers use us ……
cars.com
 Test Drive any Maroone Vehicle ….
maroone.com
 Click, Buy, Save ……. Paragoncars.com
Page 44

7. INTERNET SALES – cars.com
Page 45

7. INTERNET SALES – maroone.com
Page 46

7. INTERNET SALES –
Paragoncars.com
Page 47

8. RENT-A-CAR OFFERS - AVIS
Page 48

8. RENT-A-CAR OFFERS -
dollar.com
Page 49

9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
Page 50

MAKING A BRAND
Page 51

MAKING A BRAND
Page 52

MAKING A BRAND
Page 53

10. WHAT ARE THE INVESTORS
DOING?
Page 54

David Castro
David is an experienced automotive consultancy professional with an
international background in marketing, retail distribution, and
excellence on sales and service.
He has held various senior positions within the automotive retail,
manufacturing and consultancy sectors since 1989. His 17 years at
VW-Group provided a wealth of experience of the operational running
of a dealership through working as a Global Dealer Manager, Global
Business Manager, Own European Franchise Manager and Sales
Manager for UK.
In his 20 years in the automotive sector, David has gained experience
within the Sales Development Program, franchise network and B2B ,
B2C Sales.
His experience and knowledge of the automotive sector, particularly
in Sales and Team Motivation, is unique in the motor industry.
Address: Taquígrafo Martí, 18,1-1
080208
Barcelona-Spain
Tel: +34 93 490 90 52
Mobil: +34 652 89 05 25
Skype: davidcastromiranda
email: davidcastromiranda@hotmail.com
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2005 Summer CAR SALES IN USA

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