The document discusses the findings from a study of the automotive customer experience around the world. It was found that the customer experience is generally poor across all brands and countries due to the industry being focused on sales volumes rather than customers. Adopting a customer-centric approach and moving away from a sales volume focus could help the industry improve sustainability and success, especially in competitive markets. The author proposes the World Shopper Conference to help the automotive industry shift to a more customer-centric model through innovative training for industry professionals.
27. Where competition is king, the industry launches a deadly price war and looks for state incentives to survive. Automotive professionals are desperately looking for solutions. So they will attend! (20 OEMs, 3 Retail groups confirmed)
28. Where competition is king, the industry launches a deadly price war and looks for state incentives to survive. Be part of automotive future. Be a sponsor.
29. Where competition is king, the industry launches a deadly price war and looks for state incentives to survive. World Shopper® Conference 2011 6 de Maio Auditório do Museu do Oriente Avenida Brasília, Doca de Alcântara (Norte) 1350-352 Lisboa Portugal .