This document provides guidance on how to develop a platform to speak your mind. It recommends starting with building a platform, such as a blog, to test content and gain a following. It then suggests growing a community on social media and local meetups. The document stresses becoming an expert by dedicating 10,000 hours to develop mastery before teaching others. It advises using the platform to provide value to the community as an expert and then speaking your mind on your ideas and expertise.

1. SPEAK
YOUR MIND

2. A joint venture by the founders of Brand Super power And BlogcaStfm

3. Brand Super power
Speak your mind

4. let’s stArt with

5. YOU
let’s stArt with

6. YOU
hAve something to sAy...

7. but where do you stArt?

8. let’s stArt with Somewhere to do this speAking

9. develop A
PlAtfORM
1

10. fIRSt Of All...

11. fIRSt Of All...
...AND thIS IS vERY IMPORtANt

12. IDEAS

13. IDEAS ARE NOt ENOUgh

14. PlAtfORM
YOU’ll NEED A
to preSent thoSe ideaS

15. PlAtfORM
A plAce for public expression of opinion

16. exAmples of platformS

18. A Blog is A greAt wAy to test out whAt content would work As A speAker.
whAt topics get people going? whAt things mAke them wAnt to leArn more?
scott strAtten

19. SOCIAl
MEDIA

20. tWIttER
fACEBOOK
SOCIAlNO ShORtAgE
gOOglE+
lINKEDIN
MEDIA
QUORA
Of ChOICE flICKR
SlIDEShARE

21. lOCAl
MEEtUPS

22. lOCAl
MEEtUPS
the best thing you cAn do to stArt is to join the AssociAtion for
whAtever industry you’re in And go to the local meetingS
scott strAtten

23. PlAtfORM
build A

24. PlAtfORM
build A
then...

25. grow your
COMMUNItY
2

26. PlAtfORM
once you hAve your
use it to reach people

27. “WhO?”
you Ask

28. Right now you cAn reAch...

29. {
All of thiS

30. if you’re going to Speak Your mind you’ll need A
COMMUNItY ...not just An Audience

31. COMMUNItY > Audience

32. when is the best time to build A
COMMUNItY
?

33. RIght NOW
!

35. “ YOUR lIfE ChANgES...
when you do A big gig,

36. “
BUt YOU’vE gOt tO gIvE thE vAlUE fIRSt
MARCUS ShERIDAN

37. USE YOUR PlAtfORM
tO gIvE vAlUE
tO YOUR COMMUNItY

38. BUt hOW DO YOU gIvE vAlUE ?

39. trAin to become the
ExPERt
3

40. !
you hAve to become An expert At something before you cAn teAch it
jAnice croze

41. most people Aren’t willing to pAy the price
between here And there
MARCUS ShERIDAN

42. whAt is the price ?

43. time
your
!

44. 10,000
hOURS
reseArchers hAve settled on whAt they believe is
the mAgic number for true expertise: 10,000 hourS
mAlcolm glAdwell

45. Are You willing to put in thAt kind of time?

46. I’M tRAININg tO BECOME A MAStER SPEAKER
lIKE AN AthlEtE tRAINSdAnielle lAporte
tO RUN A RACE

48. when you speAk About something you Are About
And something you know, the audience can tell
scott strAtten

49. BACK tO YOUR

50. BACK tO YOUR IDEAS

51. you

52. you know stuff other people wAnt to know
dAvid crAndAll

53. now you hAve A platform And communitY who wAnt to heAr your expertiSe

54. WhAt ShOUlD YOU SAY?
?

55. YOU
thAt’s entirely up to

56. remember

57. develop A
PlAtfORM

58. grow your
COMMUNItY

59. trAin to become the
ExPERt

60. now go

61. SPEAK
YOUR MIND

63. thank You for tAking the time to reAd this...

64. shAre this presentAtion with someone
you know who needs to speAk their mind.
heck, you could even use your platform
to shAre this with your communitY.
(see whAt i did right there!)

65. A joint venture by the founders of Brand Super power And BlogcaStfm

66. presentAtion creAted And designed by
BRAND SUPER POWER
DAvID CRANDAll
@DaviDCranDall
brAndsuperpower.com

67. quotes from interviews conducted by And selected by
SRINIvAS RAO @skooloflife
blogcAstfm.com

68. tO vIEW thE INtERvIEWS QUOtED IN thIS
PRESENtAtION, ChECK OUt BlOgCAStfM
thank You to theSe uSerS on flickr who
have Shared their art. make Sure to check
them out if You liked their photographS.
lUlUlEMON AthlEtICA
vISUAl.DIChOtOMY
DONKEYhOtEY
ANIRUDh KOUl

69. WANt SOMEthINg ElSE tO DO?

70. CONNECt WIth ME:
chAt with me on twitter
get exclusive updAtes viA email
Share thiS with people you know
check out these presentAtions

71. thANK YOU!