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SXinsight from south by southwest interactive 2012
The following are          insights fromSXSW interactive 2012 shared via Twitter andaccompanied by images       from my ca...
SXSWinteractive | 2012
We are drowning in platforms.By creating great content we arecreating a social media strategy.                            ...
If you want to scale quickly,you MUST use paid media                                tweeted by @dhrosen
Don’t rely ontechnology tosolve yoursocial strategytweeted by @chicklitter
Put ahuman faceon the brandtweeted by @lorennoel
If you get a product for free, you are not the customer.         You are the inproduct              The rancher isn’t busi...
Most of the tools from medieval times        were extensions of the physical self.Tools now are extensions of the mental s...
Mistake people make is trying to duct-tape commerce onto an existing social experience, and this will fail.               ...
We are prostitutingour human relationshipsfor sales & marketing.                     tweeted by @paranoidroid
Need some startup ideas?Attack a problem in a fundamentally different way,and attack inefficiencies.Tim O’Shaughnessy     ...
Companies need to thinkabout distribution,not just content creation.tweeted by @CoryOBrien
young people want to show the world via social mediahow much they care and want to give back.                             ...
Followers don’t mean anythingRelationships built through interactionsbased on context is how social works.                ...
Stop trying to be the next Twitter                          and start being the first you.                                ...
The internet of crap is emerging                  Baratunde Thurston                  tweeted by @zsazsa
If you don’t support your artists,the artists you like,          then it’s a vote for the enemyBilly Corgan               ...
You build apps to inspire    and then the community takes overand do what they want and need it to be                     ...
The companies that are notwilling to let people failare not going to innovate.   tweeted by @elysa
Marketers are really behind in terms of tools & technology.                      Jennifer Land                tweeted by @...
Engineers don’t just build and make things.We pave and enable the future of the human condition.                          ...
theHoly GrailBeing able to marketto the persona of onetweeted by @brentmbynum
Due to the nature of capturing quotes from live events    (not to mention Twitter itself)many of the speakers aren’t liste...
@DavidCrandall      presentation designer             BrandSuperPower.com      slideshare.net/davidcrandall
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@DavidCrandall presentation designer BrandSuperPower.com slideshare.net/davidcrandall Insights from SXSW Interactive 2012

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@DavidCrandall presentation designer BrandSuperPower.com slideshare.net/davidcrandall

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