Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us. By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)

1. Need Some Help? Let the crowd shape you. Make you a better fit. The Co-Creation Consultancy

5. People have always been activists

6. With opinions With

7. BUT!

8. Then: Locally

9. Now: Globally Connected

10. They are in control. Friend or Foe.

11. TV Ads may entertain but do they convince

12. Age of innocence lost Age of Ad Innocence is lost.. Forever

13. Campaign Micro-Sites Banners & Ads Space Junk to navigate around

14. Pull not push The User is the Destination

16. Culture of Niche Personalisation Diversification Fragmentation The only reach is Long-tail

17. And now free from the desktop

18. The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.

20. So invite your greatest asset PEOPLE both Inside & Out Inside to Co-Create

24. This does not mean you give everything over to the mob. No you do still have a role. Create something inviting. Curate their ideas

26. Attracts more users more ideas, potential new customers Private, Safer, faster; greater control OPEN CLOSED 90:10 Co-Creation Process

30. So what are you waiting for? Contact: Jamie Burke CEO 90:10 Group or David Cushman Head of Innovation [email_address] Twitter.com/jamie247 [email_address] Twitter.com/DavidCushman