Introduction to online collaboration focusing on needs (mostly) of smaller businesses and professional firms. Looking at what people do to be successful. Material from presentation at Chicago Booth alumni club event.

1. Online Collaboration: Success Stories, Tactics and Tools March 3, 2010 Collaboration on Collaboration

5. APAN is a "community of communities" and a web site that combines the benefits of unstructured collaboration (wikis, blogs, forums) and structured collaboration (file sharing, calendar) with the personalization of social networking to facilitate unclassified information sharing with multinational partners, non-governmental organizations, and among various US Federal and State agencies. Source: http://community.apan.org Collaboration on Collaboration A move from “Need to Know” to “Need to Share.”

6. Introduction to Social Media Collaboration on Collaboration

7. Many, many choices for social media Collaboration on Collaboration

11. Trendy company on Facebook Collaboration on Collaboration

13. Over 400,000 submitted Over 23,000 vetted Collaboration on Collaboration iReport lets people send in video reports

15. … Blogs… This is CMO’s Also one by CEO And by community head Collaboration on Collaboration

16. … IdeaX… Collaboration on Collaboration

17. … and Twelpforce (on Twitter)… 2100 people responding with their own name to customer questions or comments about Best Buy Collaboration on Collaboration

20. Collaboration on Collaboration Online Collaboration: Success Stories, Tactics and Tools

21. The Online Forum Two Cases Collaboration on Collaboration

26. Com-prac on Yahoo Groups Collaboration on Collaboration

27. Com-Prac Message History Group Information Members: 1705 Category: Theory and Methods Founded: Oct 25, 1999 Language: English Com-Prac is open to those interested in supporting communities of practice. It is a place where focused conversations, informal learning activities, are recognized, respected, and encouraged. Members : Corporate, private, non-profit, and academic organizations; international; involved in consulting, research, and direct support of communities of practice Collaboration on Collaboration Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 65 13 2009 31 11 32 49 5 6 31 20 15 24 15 31 2008 48 42 32 15 20 10 31 31 22 22 12 33 2007 27 36 48 86 100 28 58 72 28 39 36 4 2006 98 82 227 198 90 118 23 96 69 110 171 41 2005 56 26 179 114 58 72 137 64 48 86 81 111 2004 141 66 61 134 90 86 55 36 42 39 109 69 2003 62 96 77 61 80 102 177 96 22 71 153 109 2002 147 96 81 95 51 23 60 79 20 114 82 46 2001 113 64 53 96 101 94 112 231 85 95 57 22 2000 23 67 63 57 52 23 41 76 97 86 73 44 1999 30 44 18

28. OBJECTIVE Create an online community where product owners and prospective owners can collaborate on RV activities Collaboration on Collaboration

29. HISTORY Jim Beletti and a partner, as product owners and brand enthusiasts, created the forum in October 2004 Collaboration on Collaboration

30. OWNER BENEFITS Ability to enhance their own RV lifestyles through collaboration with other product owners Collaboration on Collaboration

31. PROSPECTIVE OWNER BENEFITS Enhanced ability to research product / make a better, more informed purchase decisions based on ongoing collaboration between product owners. Collaboration on Collaboration

34. FUTURE We’re in the midst of significant enhancements to morph into a “brand communities” model in order to personalize the user experience Collaboration on Collaboration

35. FUTURE – BEYOND THE FORUM We’re currently studying further development of our social media strategy: Facebook Twitter You Tube Wikipedia etc. Collaboration on Collaboration

36. PORTAL SCREEN CAPTURE PORTAL – A launch pad to all things HEARTLAND! www.heartlandowners.org Collaboration on Collaboration

37. FORUM SCREEN CAPTURE FORUM – The “Meat” of the product www.heartlandowners.org Collaboration on Collaboration

38. Social Networking Two Cases Collaboration on Collaboration

42. The Wiki Three Quick Cases Collaboration on Collaboration

43. Niche business financing company Topics including those relevant to Guidant Financial’s business A firm with a wiki that brings in customers Collaboration on Collaboration

44. Hosted on Wetpaint for free Collaboration on Collaboration Collaboration on Collaboration

50. Our wiki (on Google Sites) Collaboration on Collaboration

52. Micro-Blogging Three Cases Collaboration on Collaboration

53. — enterprise microblogging, file sharing, user groups , mobile access, rapid communication tool Cristóbal Conde President and C.E.O. Source: NY Times interview The Case for Yammer Collaboration on Collaboration

55. Information and Management Challenges How do I keep everyone connected? How do I keep everyone informed? Engaged? Leveraging Collaboration technology SunGard’s unlimited WebEx license uses 4 million minutes of webcasts monthly, reducing the amount of business travel. SunGard also uses SharePoint, and video conferencing. Collaboration on Collaboration

58. Benefits A free flow of information is an incredible tool because I can tell everyone in the enterprise “ Look, this is one of our largest clients, and the C.E.O. just told me his top three priorities are X, Y and Z. Think about them.” Conde prefers writing 5 lines in Yammer, rather than share what he just learned from a client via broadcast voice mail or a long email. Collaboration on Collaboration

59. Justin Nihiser--TweetDeck Collaboration on Collaboration

60. Ian Brodie has used Twitter as part of a social media strategy Lots of followers Combines own posts, reTweets (and referrals), and lots of conversation with individuals Collaboration on Collaboration

61. Also has a blog (and is on Facebook and LinkedIn) Content tends to go here – since Twitter is not good for content Collaboration on Collaboration

64. Best Practices What will make you more effective Collaboration on Collaboration

65. Best Practices or Getting you to Success Collaboration on Collaboration Social Media Tool Internal External My barriers Online Forums Social Media Wikis Micro-blogging