You, your educational backgroundAssistant Director of Outreach, GGU, MBA in Marketing, BS Biology 2) Your career highlights -Definition: A transaction of mutual benefit.- Hated Sales, Was not good at it, started focusing on servicing others & incorporated my marketing skills -Promoted to Sales manager -Exceeded annual goal by 100 units Golden Gate University www.ggu.edu
Golden Gate University www.ggu.edu
Golden Gate University www.ggu.edu
Golden Gate University www.ggu.edu
Golden Gate University www.ggu.edu
Golden Gate University www.ggu.edu
4) How you use your experiences in your job at GGU. a) Gatekeeper, influencer/endorser, etca1) Lead generation, Event coordination, Relationship development w/ prospective students & gatekeepers b) Understanding your target market - what research do you do before you give a presentation? This could be a good time to lead into "my research tells me that what is important to CCSF students is... therefore I make the effort to highlight XYZ. Another group I present to which is totally different than CCSF students is ABC, so I focus on these other things." Golden Gate University www.ggu.edu