Kano Analysis of Agile Cambridge 2016
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Presentation from Agile Cambridge on how to use Kano Analysis to prioritise features
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Kano Analysis of Agile Cambridge 2016
- 1. Dave Grant – September 29, 2016 LET’S DO KANO ANALYSIS OF AGILE CAMBRIDGE 2016
- 2. PLEASE SEND FEEDBACK Please tweet me at @seize_the_dave; use #agilecam
- 3. AGILE PRODUCT DEVELOPMENT Building the Right Product BuildingtheProductRight Right Wrong Right Business Failure Success Maintenance Nightmare 💩
- 4. ABOUT KANO
- 7. INTRODUCTION TO KANO MODEL • Professor Noriaki Kano • 1980s • Product Development • Customer Satisfaction
- 11. BASIC FEATURES
- 13. Wheels
- 14. KANO MODEL: BASIC FEATURES Satisfaction Presence Basic
- 18. KANO MODEL: PERFORMANCE FEATURES Satisfaction Presence Basic Performance
- 19. EXCITER FEATURES
- 22. KANO MODEL: EXCITER FEATURES Satisfaction Presence Basic Performance Exciters
- 25. KANO MODEL: INDIFFERENT FEATURES Satisfaction Presence Basic Performance Exciters Indifferent
- 28. ACTIVITY: 3 MINS • Pair off • Play one round of Rock, Paper, Scissors • Winner finds another winner to play • Loser follows winner around chanting winners name • Continue until we have one person EXTREME ROCK PAPER SCISSORS
- 30. DEFINING FEATURES • Use clear language • Avoid brand names and jargon • Modifiable features • Use <adjective> <noun>, e.g. Fast WiFi, Strong Coffee • Non-modifiable features • Use <noun>, e.g. Map in Program Guide
- 31. ACTIVITY: 10-15 MINS • Write down each feature on a large post-it • Group features on wall • Elect one team member to help prioritise • Be ridiculous; don’t hold back PLANNING AGILE CAMBRIDGE 2017
- 32. KANO SURVEY
- 33. KANO SURVEY Functional form: • How do you feel if you have this feature? Dysfunctional form: • How do you feel if you do not have this feature? • Not necessarily complete absence QUESTIONS
- 34. KANO SURVEY Functional form: 1. How do you feel if you have decaf filter coffee? 2. How do you feel if there are pre-conference events? 3. How do you feel if there are free mobile charging points? Dysfunctional form: 1. How do you feel if you have decaf instant coffee? 2. How do you feel if there are no pre-conference events? 3. How do you feel if there are paid mobile charging points? QUESTION EXAMPLES
- 35. KANO SURVEY •I like it •I expect it •I am neutral •I can tolerate it •I dislike it ANSWERS
- 36. ACTIVITY: 10 MINS • In groups • Work through top 10 features on the board • For each feature: • Take it in turns to come up with questions • Fill in the first two columns on the sheet provided WRITE QUESTIONS
- 37. ANSWER MATRIX Like It Expect It Neutral Tolerate It Dislike It Like It Q E E E P Expect It R I I I B Neutral R I I I B Tolerate It R I I I B Dislike It R R R R Q Functional Dysfunctional
- 38. ANSWER MATRIX Like It Expect It Neutral Tolerate It Dislike It Like It Q E E E P Expect It R I I I B Neutral R I I I B Tolerate It R I I I B Dislike It R R R R Q Functional Dysfunctional
- 39. ANSWER MATRIX Like It Expect It Neutral Tolerate It Dislike It Like It Q E E E P Expect It R I I I B Neutral R I I I B Tolerate It R I I I B Dislike It R R R R Q Functional Dysfunctional
- 40. ANSWER MATRIX Like It Expect It Neutral Tolerate It Dislike It Like It Q E E E P Expect It R I I I B Neutral R I I I B Tolerate It R I I I B Dislike It R R R R Q Functional Dysfunctional
- 41. ACTIVITY: 5 MINS • Classify each of your answers • Write down classification on sheet provided CLASSIFY ANSWERS
- 42. ACTIVITY: 10-15 MINS • For each feature, move yourself to the right place • I’ll count and record numbers on the board • Were the results what you expected? COMPARE RESULTS
- 43. DECAY OVER TIME
- 44. KANO MODEL: DECAY OF FEATURES Satisfaction Presence Basic Performance Exciters Indifferent Decay
- 47. TIPS • Limit yourself to about 20 questions to avoid fatigue • Understand the segment you’re surveying • Make your questions are clear; about single features • Refer to the benefit a feature delivers • Consider a demo instead of questions