3 Stories A/E/C Marketers Must Master
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A/E/C Marketers must continually deepen their expertise and share it generously via the power of story. Learn the About Me, About My Firm, and Whom We've Helped Stories. Learn why story persuades, how to write your stories, and how to tell your stories.
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3 Stories A/E/C Marketers Must Master
- 1. 3 Super Stories Marketers Must Master D A V I D L E C O U R S f o r S M P S - P R C 2 0 1 7
- 2. Can I Tell You a Story?
- 5. A R C H I T E C T S KIRKPATRICK
- 8. The Point Continually Deepen Expertise Share Expertise Generously via The Power of Story
- 9. 1 of 3 Stories About My Firm About Me Whom We’ve Helped
- 10. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 11. Format Presentation / Stories Participation / Dialogue Q&A Notes / Handout / Slides
- 14. Story Helps Get to Know, Like, Trust You Know, Like, Trust Your Firm Persuade Everyone is in Marketing
- 22. “People that tell stories rule the world.” –Plato WHY
- 23. 3
- 25. ? WHY
- 26. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 28. About Me About My Firm Whom We’ve Helped
- 29. Story Structure
- 31. SETUP1
- 32. CONFLICT2
- 33. “Something must be at stake that convinces the audience that a great deal will be lost if the hero doesn’t obtain his goal. If nothing is at risk, then it’s not interesting.” –Robert McKee
- 34. TURNING POINT 3
- 35. OUTCOME 4
- 36. YOUR POINT 5
- 37. SETUP CONFLICT TURNING POINT OUTCOME 4 3 2 1 YOUR POINT 5 Alaskan winters makes people a little crazy who where when tension resistance struggle a-ha light bulb catalyst to change ending new way
- 39. POINT Not just what you do, but why
- 40. People do business with people they know.
- 42. About Me Stories 1. Event from your youth predicting you becoming a marketer 2. Why did you become a marketer? 3. A moment confirming this is your calling 4. Key turning point in your career via Bill Baker
- 45. About Me About My Firm Whom I’ve Helped Possible Plots: Founding Story Purpose Story Vision Story
- 49. About Me About My Firm Whom I’ve Helped Possible Plots: Value of Design Overcome Challenges Your Process Works How Client Met Goals
- 51. Your Client is the Protagonist WHAT
- 53. ? WHAT 3 STORIES
- 54. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 55. How to write your stories
- 58. Start with the point. HOW
- 59. About Me Stories 1. Event from your youth predicting you becoming a marketer 2. Why did you become a marketer? 3. A moment confirming this is your calling 4. Key turning point in your career via Bill Baker
- 60. My About Me 1. Point: my purpose 2. Outcome: my new way 3. Setup: me, KAA, work 4. Conflict: fired 5. Turning Point: pain
- 61. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 62. How to tell your stories
- 64. LT S
- 65. SL T
- 66. Mirror Neurons
- 67. Where? HOW
- 68. About Me About My Firm Whom We’ve Helped Written Bio Video Bio Self-Intro Interviews Networking Social Media Speaking Website Video Direct Mail Proposal Networking Social Media Speaking Case Studies Project Sheets Website Monograph Interviews Publicity Social Media Testimonials
- 69. When? HOW
- 70. About Me About My Firm Whom We’ve Helped Tell Me About Yourself. Why Should I Hire you? Tell Me About Your Firm. What’s different about your firm? Questions on: Problem Solving Change Collaboration ROI Expectations Pragmatism Hands-On Environment
- 71. Set Up HOW
- 75. Homework
- 76. Speak Human HOW
- 77. “There is nothing like telling your story in person. The more time we spend in front of screens, the more we crave human contact.” –Arianna Huffington
- 79. ? HOW
- 80. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 81. Next Steps
- 83. Homework
- 86. Conclusion
- 89. How to tell your stories?
- 90. Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. — Indian Proverb