How to Track and Analyze Social Media Analytics for ROI and Customer Success

•

8 j'aime•11,670 vues

The document discusses tracking analytics for social media. It provides examples of activity, audience, and engagement metrics that can be tracked across platforms like Facebook, Twitter, Pinterest and YouTube for a month. These metrics include the number of posts, audience reached, and types of engagement. It suggests tracking these metrics can help measure returns on investment like meeting goals to grow engagement or connect with specific audiences. A variety of tools are also mentioned that can help track and analyze social media analytics.

Marketing

Analytics
David Lee King | tscpl.org | davidleeking.com
for Social Media
ﬂic.kr/p/7VhMYD

Whytrack 
social media 
analytics?
ﬂic.kr/p/eKZUN

customer
ﬂic.kr/p/eKZUN
success?
ROIVisits

March 2015:
ﬂic.kr/p/dPPrVc
Facebook - 96 posts 
Twitter - 15 tweets
Youtube - 1 video
Pinterest - 70 pins

ﬂic.kr/p/dPPrVc
182 total posts
Facebook - 96 posts 
Twitter - 15 tweets
Youtube - 1 video
Pinterest - 70 pins
March 2015:

Facebook - 13,031
Twitter - 5183
Youtube - 442
Pinterest - 1813
March 2015:

Facebook - 13,031
Twitter - 5183
Youtube - 442
Pinterest - 1813
March 2015:
W
hy?

Twitter
ﬂic.kr/p/6Jmr7k
Favorites, Retweets, 
Replies

Small 
goals
growth
engagement
posting
content

ﬂic.kr/p/9GnXDE
So …
What do you 
DO with all these 
numbers?

SumAllCyfe
Hootsuite Buﬀer
Simply Measured
Riﬄe HubSpot

Recommandé

2015 content trendsScriptorium Publishing

Jublia MICE Co-LAB 2014 PresentationJublia

Manual Penalty Recovery by Dean ChewGlen Dimaandal

Branding for LawyersRichard Brownell

The Role of Social in Search - SAScon 2013 Steve Lock

14 Tips To Increase Facebook EngagmentStephanie Frasco Clegg

You've Successfully Attracted a Twitter Following, Now what?Victoria Harres

#AgileHack - Mr and Mrs GeekyMelinda Seckington

Recommandé

2015 content trendsScriptorium Publishing

Jublia MICE Co-LAB 2014 PresentationJublia

Manual Penalty Recovery by Dean ChewGlen Dimaandal

Branding for LawyersRichard Brownell

The Role of Social in Search - SAScon 2013 Steve Lock

14 Tips To Increase Facebook EngagmentStephanie Frasco Clegg

You've Successfully Attracted a Twitter Following, Now what?Victoria Harres

#AgileHack - Mr and Mrs GeekyMelinda Seckington

Ultimate Free Digital Marketing Toolkit #EdgeBristol 2012Steve Lock

The Ultimate Free Digital Marketing ToolkitSteve Lock

Online Profiles of Creative StudentsBernard Goldbach

Creating Digital Media Profiles OnlineBernard Goldbach

Get Untethered with Evernote- September 2014 Hangout Stacey Harmon

7 Secrets Of A Successful Facebook PageMike Mueller

SMWNYC: Taking Command of Your DataBrandwatch

SEO, Social Media & PR Convergence - Digital Marketing London 2011Steve Lock

Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth BarrettRuth Barrett

Social Media and Networking Strategies by Christine Salberg of Innovative PlanItchrissalberg

Advanced Keyword Strategy & TacticsReynaldo Villar

Geetramayan flicker appdhekanenandkishor

VS Live Chicago 2018 - how do you measure upAngela Dugan

#RedDiamond2014 Presentation: Optimizing Social Media for Event Marketing Nimlok Chicago

Redesigning tscpl.org - a library websiteDavid King

Digital Hangouts: Reaching Outside the BuildingDavid King

Technology Trends for Libraries - 2016David King

UX Best Practices & StrategiesDavid King

Contracts, RFPs, & Working with SuppliersDavid King

Rocking the Small Screen: Videos & LibrariesDavid King

Technology Trends in Libraries for 2014David King

Emerging technology trends in libraries for 2017David King

Contenu connexe

Tendances

Ultimate Free Digital Marketing Toolkit #EdgeBristol 2012Steve Lock

The Ultimate Free Digital Marketing ToolkitSteve Lock

Online Profiles of Creative StudentsBernard Goldbach

Creating Digital Media Profiles OnlineBernard Goldbach

Get Untethered with Evernote- September 2014 Hangout Stacey Harmon

7 Secrets Of A Successful Facebook PageMike Mueller

SMWNYC: Taking Command of Your DataBrandwatch

SEO, Social Media & PR Convergence - Digital Marketing London 2011Steve Lock

Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth BarrettRuth Barrett

Social Media and Networking Strategies by Christine Salberg of Innovative PlanItchrissalberg

Advanced Keyword Strategy & TacticsReynaldo Villar

Geetramayan flicker appdhekanenandkishor

VS Live Chicago 2018 - how do you measure upAngela Dugan

#RedDiamond2014 Presentation: Optimizing Social Media for Event Marketing Nimlok Chicago

Tendances (14)

Ultimate Free Digital Marketing Toolkit #EdgeBristol 2012

The Ultimate Free Digital Marketing Toolkit

Online Profiles of Creative Students

Creating Digital Media Profiles Online

Get Untethered with Evernote- September 2014 Hangout

7 Secrets Of A Successful Facebook Page

SMWNYC: Taking Command of Your Data

SEO, Social Media & PR Convergence - Digital Marketing London 2011

Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth Barrett

Social Media and Networking Strategies by Christine Salberg of Innovative PlanIt

Advanced Keyword Strategy & Tactics

Geetramayan flicker app

VS Live Chicago 2018 - how do you measure up

#RedDiamond2014 Presentation: Optimizing Social Media for Event Marketing

En vedette

Redesigning tscpl.org - a library websiteDavid King

Digital Hangouts: Reaching Outside the BuildingDavid King

Technology Trends for Libraries - 2016David King

UX Best Practices & StrategiesDavid King

Contracts, RFPs, & Working with SuppliersDavid King

Rocking the Small Screen: Videos & LibrariesDavid King

Technology Trends in Libraries for 2014David King

Emerging technology trends in libraries for 2017David King

EG2009 Rob Pochert PptDarah Darrington

Web trends to watch in 2015David King

How to connect an online first mentality to the success of your libraryDavid King

Pat Kane: Advocating play - a strategy for playworkerswww.patkane.global

Using Social Media for ADC Collaboration and RecruitmentForum One

Nuotolinis mokymas(-si) organizacijojeAirina Volungeviciene

The Insiders Guide to Passive CandidatesForeign Staffing, Inc.

Seven secrets every developer should know before getting into manager or lead...Pramod Paranjape

David Koehler (3)David Koehler

Global Interpreter Lock: Episode I - Break the SealTzung-Bi Shih

Windows of Change: How Connected Educators Are Driving Real ReformChris Wejr

Informe junínvlocvilma

En vedette (20)

Redesigning tscpl.org - a library website

Digital Hangouts: Reaching Outside the Building

Technology Trends for Libraries - 2016

UX Best Practices & Strategies

Contracts, RFPs, & Working with Suppliers

Rocking the Small Screen: Videos & Libraries

Technology Trends in Libraries for 2014

Emerging technology trends in libraries for 2017

EG2009 Rob Pochert Ppt

Web trends to watch in 2015

How to connect an online first mentality to the success of your library

Pat Kane: Advocating play - a strategy for playworkers

Using Social Media for ADC Collaboration and Recruitment

Nuotolinis mokymas(-si) organizacijoje

The Insiders Guide to Passive Candidates

Seven secrets every developer should know before getting into manager or lead...

David Koehler (3)

Global Interpreter Lock: Episode I - Break the Seal

Windows of Change: How Connected Educators Are Driving Real Reform

Informe junín

Similaire à How to Track and Analyze Social Media Analytics for ROI and Customer Success

Analytics for Social MediaDavid King

Case Study of Twitter Sievleang Ly

A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter

GTV_Profile Social Media Offcial Account GTV & Strategy Content Post PostDimaz Dmzkrbs

How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...Gage Marketing Group

Latest copy impacting business performance with analytics iLive Conference

Data Driven Growth - Amplitude London Product Analytics SummitAndy Young

Jonas Gyalokay, Airtame @ Nordic growth Hackers event #3Nordic Growth Hackers

Maximizing ROI on Pinterest - #AMAOKC - August 2013 - by PinLeagueDaniel Maloney

EECS 441 Company Presentation (Lewisant-Twitch)Anthony Lewis

Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsSimo Ahava

Building Leads with TwitterKuno Creative

Data-driven Growth - Analytics & Attribution for Marketers in 2016 | Turing F...Andy Young

Andy Young — Data-Driven Growth: Analytics Tools and Tips for Marketers in 20...Turing Fest

Tori Cushing - Actionable SEO Insights - SMX 2015Victoria Cushing

TADA CDDC8 Developing a Digital Marketing StrategyChristi Olson

Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick WinsPR 20/20

Aligning Sales and Marketing into a Single, Cohesive Sales-Acceleration MachineHeinz Marketing Inc

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal

Btube Network April Introduction packmichellerobertsclarke

Similaire à How to Track and Analyze Social Media Analytics for ROI and Customer Success (20)

Analytics for Social Media

Case Study of Twitter

A Survival Guide for the Overwhelmed Online Marketer

GTV_Profile Social Media Offcial Account GTV & Strategy Content Post Post

How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...

Latest copy impacting business performance with analytics

Data Driven Growth - Amplitude London Product Analytics Summit

Jonas Gyalokay, Airtame @ Nordic growth Hackers event #3

Maximizing ROI on Pinterest - #AMAOKC - August 2013 - by PinLeague

EECS 441 Company Presentation (Lewisant-Twitch)

Key Insights From Funnels - Enhanced Ecommerce For Google Analytics

Building Leads with Twitter

Data-driven Growth - Analytics & Attribution for Marketers in 2016 | Turing F...

Andy Young — Data-Driven Growth: Analytics Tools and Tips for Marketers in 20...

Tori Cushing - Actionable SEO Insights - SMX 2015

TADA CDDC8 Developing a Digital Marketing Strategy

Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick Wins

Aligning Sales and Marketing into a Single, Cohesive Sales-Acceleration Machine

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Btube Network April Introduction pack

Plus de David King

Connect with ImagesDavid King

Tech Trends for Libraries in 2019 and BeyondDavid King

Emerging Technology Trends in Libraries for 2018David King

Connecting Innovatively with your CommunityDavid King

Using Video Tools to Connect with your CustomersDavid King

The C Equation: Content + Connection + Community = Contented CustomersDavid King

Innovative Ways to Connect with your CommunityDavid King

Library Death Match - my Apps vs Websites ArgumentDavid King

Social Media & Emerging TrendsDavid King

Instagram: Effective Use for LibrariesDavid King

Rocking the Small Screen without Losing your MindDavid King

Customer Experience - On the Web, In the Library, In the CommunityDavid King

Social Media Best Practices & ExperiencesDavid King

Marketing and Promoting the Library WebsiteDavid King

Emerging technology trends for libraries for 2017David King

Shaping an Organization Responsive to ChangeDavid King

Tech Trends for 2016David King

Social Media Best Practices, Part 2David King

Social Media Best Practices, Part 1David King

Plus de David King (20)

Connect with Images

Tech Trends for Libraries in 2019 and Beyond

Emerging Technology Trends in Libraries for 2018

Connecting Innovatively with your Community

Using Video Tools to Connect with your Customers

The C Equation: Content + Connection + Community = Contented Customers

Innovative Ways to Connect with your Community

Library Death Match - my Apps vs Websites Argument

Social Media & Emerging Trends

Instagram: Effective Use for Libraries

Rocking the Small Screen without Losing your Mind

Customer Experience - On the Web, In the Library, In the Community

Social Media Best Practices & Experiences

Marketing and Promoting the Library Website

Emerging technology trends for libraries for 2017

Shaping an Organization Responsive to Change

Tech Trends for 2016

Social Media Best Practices, Part 2

Social Media Best Practices, Part 1

Dernier

ASO Process: What is App Store OptimizationAli Raza

Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz

Understanding the Affiliate Marketing Channel; the short guidePartnercademy

Fueling A_B experiments with behavioral insights (1).pdfVWO

The Impact of Digital Technologies bruguardarib

Jai Institute for Parenting Program Guidekiva6

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs

5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711

The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14

TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa

Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441

Talent Management for mba 3rd sem usefulAtifaArbar

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9

Fiverr's Product Marketing Interview AssignmentFarrel Brest

Best digital marketing e-book form bignnersmuntasibkhan58

Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey

Dernier (20)

ASO Process: What is App Store Optimization

Miss Immigrant USA Activity Pageant Program.pdf

Understanding the Affiliate Marketing Channel; the short guide

Fueling A_B experiments with behavioral insights (1).pdf

The Impact of Digital Technologies

Jai Institute for Parenting Program Guide

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...

5 Digital Marketing Tips | Devherds Software Solutions

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet

The Evolution of Internet : How consumers use technology and its impact on th...

TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector

Digital Marketing in 5G Era - Digital Transformation in 5G Age

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

Talent Management for mba 3rd sem useful

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR

Fiverr's Product Marketing Interview Assignment

Best digital marketing e-book form bignners

Codes and Conventions of Film Magazine Covers.pptx

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

How to Track and Analyze Social Media Analytics for ROI and Customer Success

1. Analytics David Lee King | tscpl.org | davidleeking.com for Social Media ﬂic.kr/p/7VhMYD

2. ﬂic.kr/p/rEC1uc

3. Whytrack  social media  analytics? ﬂic.kr/p/eKZUN

4. ﬂic.kr/p/eKZUN customer

5. ﬂic.kr/p/eKZUN customer ROI

6. ﬂic.kr/p/eKZUN customer success? ROI

7. customer ﬂic.kr/p/eKZUN success? ROIVisits

8. Activity  Metrics ﬂic.kr/p/dPPrVc

9. March 2015: ﬂic.kr/p/dPPrVc Facebook - 96 posts  Twitter - 15 tweets Youtube - 1 video Pinterest - 70 pins

10. ﬂic.kr/p/dPPrVc 182 total posts Facebook - 96 posts  Twitter - 15 tweets Youtube - 1 video Pinterest - 70 pins March 2015:

11. why? ﬂic.kr/p/dPPrVc

12. Audience  Metrics

13. Facebook - 13,031 Twitter - 5183 Youtube - 442 Pinterest - 1813 March 2015:

14. Facebook - 13,031 Twitter - 5183 Youtube - 442 Pinterest - 1813 March 2015: W hy?

15. Engagement  Metrics ﬂic.kr/p/6Jmr7k

16. Facebook ﬂic.kr/p/6Jmr7k engaged users

17. Facebook ﬂic.kr/p/6Jmr7k engaged users

18. Twitter ﬂic.kr/p/6Jmr7k Favorites, Retweets,  Replies

19.

20.

21. Total Engagement ﬂic.kr/p/6Jmr7k 18,465

22. ﬂic.kr/p/8wS3Ni Referral  Metrics

23.

24. ﬂic.kr/p/iPARmV

25. # of visits  to website # of posts

26. # of  interactions # of posts

27. W hy?

28. ﬂic.kr/p/hja4u ROI = Library  goals

29. Small  goals growth engagement posting content

30. Large Goals

31. Topeka   & Kids

32. Connect with  the Freshmen

33. ﬂic.kr/p/9GnXDE So … What do you  DO with all these  numbers?

34.

35. ﬂic.kr/p/66WjNR tools

36.

37. SumAllCyfe Hootsuite Buﬀer Simply Measured Riﬄe HubSpot

38. ﬂic.kr/p/7VhMYD davidleeking.com