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Social Media Best Practices, Part 1

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David King
David King

The document discusses best practices for libraries to embrace social media and online engagement. It recommends that libraries 1) listen to their communities online, 2) use basic online communication tools like adding pictures and being conversational, and 3) get involved in doing community events with less control and more interaction. The goal is to transform libraries into places that have more face-to-face interactions and connections by being present online.

Social Media
1 of 47
Download to read offline
Best
 Practices david lee king | topeka & shawnee county public library | davidleeking.com Social flic.kr/p/dPPrVc Media
flickr.com/photos/30008935@N00/417833522/ problem: we haven’t embraced the social web
we have the tools flickr.com/photos/safari_vacation/6257284524/
not quite
 sure how 
 to use them!
So, what do you think
 about our library? flickr.com/photos/10059155@N05/4712929433/
What's missing? flickr.com/photos/40624839@N02/3784049371/ face2face interaction
how online engagement
 works flickr.com/photos/23697075@N03/3010947232/
flickr.com/photos/niallkennedy/667670285/
ways to 
 transform into a face2face library 3
1. flickr.com/photos/94852245@N00/4338268272/ listening
why listen? flickr.com/photos/58571789@N00/4519906494/
what to listen for flickr.com/photos/58571789@N00/4519906494/
responding flickr.com/photos/58571789@N00/4519906494/
listening in Topeka flickr.com/photos/58571789@N00/4519906494/
2. basic communication
 (online)
conversational writing
add pictures & video
add pictures & video [like this]
be “you” online [“you”]
pics of staff new stuff customers!
where are the people? flickr.com/photos/hackleypubliclibrary/3903700537/
flic.kr/p/4n5sc2 3.“doing” community
we get this
flickr.com/photos/53472606@N00/2751815892/ less control here
start
 talking!
ask
What my
 library does
flic.kr/p/XqGwP
respond to critics flic.kr/p/6xck7m
listen first
admit & apologize
be nice
be quiet (i.e., don’t respond)
develop a thick skin
where to start!
Twitter eNews Website Library
 NewsFacebook Instagram who does the work?
set goals
 & strategy flickr.com/photos/21290415@N05/3006994838/
measure success
creating great customer connections starts with you!
thank you! davidleeking.com

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