Social Media Best Practices, Part 1

•

255 likes•79,313 views

The document discusses best practices for libraries to embrace social media and online engagement. It recommends that libraries 1) listen to their communities online, 2) use basic online communication tools like adding pictures and being conversational, and 3) get involved in doing community events with less control and more interaction. The goal is to transform libraries into places that have more face-to-face interactions and connections by being present online.

Best 
Practices
david lee king | topeka & shawnee county public library | davidleeking.com
Social
ﬂic.kr/p/dPPrVc
Media

ﬂickr.com/photos/30008935@N00/417833522/
problem:
we haven’t
embraced the
social web

we have
the tools
ﬂickr.com/photos/safari_vacation/6257284524/

not quite 
sure how  
to use
them!

So, what do you think 
about our library?
ﬂickr.com/photos/10059155@N05/4712929433/

What's missing?
ﬂickr.com/photos/40624839@N02/3784049371/
face2face
interaction

how online
engagement 
works
ﬂickr.com/photos/23697075@N03/3010947232/

ﬂickr.com/photos/niallkennedy/667670285/

ways to  
transform into a
face2face library
3

1. ﬂickr.com/photos/94852245@N00/4338268272/
listening

why listen?
ﬂickr.com/photos/58571789@N00/4519906494/

what to
listen for
ﬂickr.com/photos/58571789@N00/4519906494/

responding
ﬂickr.com/photos/58571789@N00/4519906494/

listening in
Topeka
ﬂickr.com/photos/58571789@N00/4519906494/

2.
basic
communication 
(online)

conversational
writing

add pictures
& video

add pictures
& video
[like this]

be “you”
online
[“you”]

pics of staff
new stuff
customers!

where are
the people?
flickr.com/photos/hackleypubliclibrary/3903700537/

ﬂic.kr/p/4n5sc2
3.“doing”
community

we get this

ﬂickr.com/photos/53472606@N00/2751815892/
less control here

start 
talking!

ask

What my 
library does

ﬂic.kr/p/XqGwP

respond
to critics
ﬂic.kr/p/6xck7m

listen first

admit &
apologize

be nice

be quiet
(i.e., don’t
respond)

develop a
thick skin

where to start!

Twitter
eNews
Website
Library 
NewsFacebook
Instagram
who does
the work?

set goals 
& strategy
ﬂickr.com/photos/21290415@N05/3006994838/

measure success

creating great
customer
connections
starts with you!

thank
you!
davidleeking.com

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Social Media & Emerging Trends

Social Media & Emerging Trends

Social Media & Emerging Trends

Instagram is a mobile photo-sharing app that allows users to take and share photos and videos with others. It's also a great way to share your library's story with customers, and is a fun visual tool to drive people to the library and its services and programs. In this webinar, attendees will learn what Instagram is, how to best use it to connect with customers, and how to set a strategy for success.

Instagram: Effective Use for Libraries

Instagram: Effective Use for Libraries

Instagram: Effective Use for Libraries

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen without Losing your Mind

Video on the web is one of today’s hottest social networking trends. But what can online videos do for your library? Why use video on your library’s website and social media channels? King explores the reasons behind making videos to promote your library, to engage with your customers, for outreach and learning through a variety of case studies. Get tips on what types of content works best, and learn what to consider when planning for and implementing a video presence at your library.

Rocking the Small Screen: Videos & Libraries

Rocking the Small Screen: Videos & Libraries

Rocking the Small Screen: Videos & Libraries

Technology has changed the face of libraries and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.

Emerging technology trends in libraries for 2017

Emerging technology trends in libraries for 2017

Emerging technology trends in libraries for 2017

Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community. People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”

Customer Experience - On the Web, In the Library, In the Community

Customer Experience - On the Web, In the Library, In the Community

Customer Experience - On the Web, In the Library, In the Community

Marketing and Promoting the Library Website

Marketing and Promoting the Library Website

Marketing and Promoting the Library Website

Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.

Emerging technology trends for libraries for 2017

Emerging technology trends for libraries for 2017

Emerging technology trends for libraries for 2017

Shaping an Organization Responsive to Change

Shaping an Organization Responsive to Change

Shaping an Organization Responsive to Change

Our panel shares good practices and strategies from small to medium sized public libraries as well as academic libraries. With David Lee King, Digital Services Director, Topeka & Shawnee County Public Library and Publisher, davidleeking.com Jessamyn C West, Librarian & Technologist, Open Library http://librarian.net Dr. Frank Cervone, Director of Information Technology, School of Public Health, University of Illinois at Chicago Lecturer, San Jose State University

UX Best Practices & Strategies

UX Best Practices & Strategies

UX Best Practices & Strategies

Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends, and how those trends are reshaping library services. Examples are provided of how to incorporate these emerging trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to emerging technology. This is the 3 hour pre-conference workshop version!

Technology Trends for Libraries - 2016

Technology Trends for Libraries - 2016

Technology Trends for Libraries - 2016

More from David King (20)

Connect with Images

Connect with Images

Connect with Images

Tech Trends for Libraries in 2019 and Beyond

Tech Trends for Libraries in 2019 and Beyond

Tech Trends for Libraries in 2019 and Beyond

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Connecting Innovatively with your Community

Connecting Innovatively with your Community

Connecting Innovatively with your Community

Using Video Tools to Connect with your Customers

Using Video Tools to Connect with your Customers

Using Video Tools to Connect with your Customers

The C Equation: Content + Connection + Community = Contented Customers

The C Equation: Content + Connection + Community = Contented Customers

The C Equation: Content + Connection + Community = Contented Customers

Innovative Ways to Connect with your Community

Innovative Ways to Connect with your Community

Innovative Ways to Connect with your Community

Library Death Match - my Apps vs Websites Argument

Library Death Match - my Apps vs Websites Argument

Library Death Match - my Apps vs Websites Argument

Social Media & Emerging Trends

Social Media & Emerging Trends

Social Media & Emerging Trends

Instagram: Effective Use for Libraries

Instagram: Effective Use for Libraries

Instagram: Effective Use for Libraries

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen: Videos & Libraries

Rocking the Small Screen: Videos & Libraries

Rocking the Small Screen: Videos & Libraries

Emerging technology trends in libraries for 2017

Emerging technology trends in libraries for 2017

Emerging technology trends in libraries for 2017

Customer Experience - On the Web, In the Library, In the Community

Customer Experience - On the Web, In the Library, In the Community

Customer Experience - On the Web, In the Library, In the Community

Marketing and Promoting the Library Website

Marketing and Promoting the Library Website

Marketing and Promoting the Library Website

Emerging technology trends for libraries for 2017

Emerging technology trends for libraries for 2017

Emerging technology trends for libraries for 2017

Shaping an Organization Responsive to Change

Shaping an Organization Responsive to Change

Shaping an Organization Responsive to Change

UX Best Practices & Strategies

UX Best Practices & Strategies

UX Best Practices & Strategies

Technology Trends for Libraries - 2016

Technology Trends for Libraries - 2016

Technology Trends for Libraries - 2016

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SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf

SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf

SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf

"Mastering the Digital Landscape: Navigating the World of Digital Marketing"

"Mastering the Digital Landscape: Navigating the World of Digital Marketing"

"Mastering the Digital Landscape: Navigating the World of Digital Marketing"

Enhancing Consumer Trust Through Strategic Content Marketing

Enhancing Consumer Trust Through Strategic Content Marketing

Enhancing Consumer Trust Through Strategic Content Marketing

Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens

Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens

Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens

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Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Film show evaluation powerpoint for site

Film show evaluation powerpoint for site

Film show evaluation powerpoint for site

BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR

BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR

BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR

Social Media Best Practices, Part 1

1. Best  Practices david lee king | topeka & shawnee county public library | davidleeking.com Social ﬂic.kr/p/dPPrVc Media

2. ﬂickr.com/photos/30008935@N00/417833522/ problem: we haven’t embraced the social web

3. we have the tools ﬂickr.com/photos/safari_vacation/6257284524/

4. not quite  sure how   to use them!

5. So, what do you think  about our library? ﬂickr.com/photos/10059155@N05/4712929433/

6. What's missing? ﬂickr.com/photos/40624839@N02/3784049371/ face2face interaction

7. how online engagement  works ﬂickr.com/photos/23697075@N03/3010947232/

8.

9.

10.

11.

12. ﬂickr.com/photos/niallkennedy/667670285/

13. ways to   transform into a face2face library 3

14. 1. ﬂickr.com/photos/94852245@N00/4338268272/ listening

15. why listen? ﬂickr.com/photos/58571789@N00/4519906494/

16. what to listen for ﬂickr.com/photos/58571789@N00/4519906494/

17. responding ﬂickr.com/photos/58571789@N00/4519906494/

18. listening in Topeka ﬂickr.com/photos/58571789@N00/4519906494/

19. 2. basic communication  (online)

20. conversational writing

21. add pictures & video

22. add pictures & video [like this]

23.

24. be “you” online [“you”]

25. pics of staff new stuff customers!

26. where are the people? flickr.com/photos/hackleypubliclibrary/3903700537/

27. ﬂic.kr/p/4n5sc2 3.“doing” community

28. we get this

29. ﬂickr.com/photos/53472606@N00/2751815892/ less control here

30. start  talking!

32. What my  library does

33. ﬂic.kr/p/XqGwP

34.

35.

36. respond to critics ﬂic.kr/p/6xck7m

37. listen first

38. admit & apologize

40. be quiet (i.e., don’t respond)

41. develop a thick skin

42. where to start!

43. Twitter eNews Website Library  NewsFacebook Instagram who does the work?

44. set goals  & strategy ﬂickr.com/photos/21290415@N05/3006994838/

45. measure success

46. creating great customer connections starts with you!

47. thank you! davidleeking.com